营销策略和营销战略英文有区别么？还是都是marketing strategy，英语中怎么区分呀？

管理学当中有 Marketing strategies 和 Marketing tactics 之分

说白了，strategy是目标，tactic是方法。

因为翻译不同，所以冒出来许多说法，其实根本就这两个

The so-called marketing strategy (Marketing Strategy) is the enterprise to identify, analyze and select marketing opportunities in order to achieve the corporate mission and objectives of the management process, that is, how companies with the best marketing opportunities through the adaptation process

1. to analyze marketing opportunities

3. to develop marketing tactics

5. to implement and control marketing efforts

最好是形式一致，另外个人感觉marketing tactics要好于tactical marketing

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