The first part: regional market marketing strategies and team construction
This article
The core is the second-ranking marketing work
Marketing management, the most important is not the details, but find work work: why do we want to be engaged in the job? It for me, for I had contact with people who have any effect and meaning?
Fundamentally solved above two problems, and will help us effectively play its influence. Influence is leadership. Excellence, leadership, its decayed for magical drastic changes in the environment in the same vision calls for people to advance together.
Second, the investigation and analysis of the regional market
1) market potential evaluation
Responding to consumer condition analysis
Responding to competition condition analysis
Responding to industry analysis
Responding to enterprise resources analysis
2) regional markets combat panorama
Responding to analysis
Responding to set goals
Responding to make sales map
Responding to the market differentiation
Responding to take "the strategy" or "strategic" >fretting with competitors
Third, the regional market expansion and maintain
1) fast into the regional market
Responding to buildup "into"
Adopts "offensive" to enter
Adopts "with" enter
Adopts "contrarian" enter
Responding to regional market core strategy
2) regional market expansion strategy
Responding to the price as the leading occupy strategy
Responding to advertising for leading occupy strategy
Responding to channel for leading occupy strategy
Responding to service as the leading occupy strategy
Four, regional market channel strategy
Responding to the product sales
Responding to the channel
Responding to the dealer
Responding to the evaluation and management dealer
Responding to the contradiction between the different distributors
Responding to the contradiction between the direct and the dealer
Responding to channel sales team management
Responding to think - distributors that bigger is better? The more good?
Five, the establishment of regional sales team
Responding to the team composed: marketing director branch manager office manager (+ + + sales assistant to regional manager
Responding to become an excellent team leader
Responding to the efficient team
1 and 2, clear goal between members of mutual trust, members have relevant skills and able to complement 4, 5, the highly effective communication and loyalty, and has an excellent leader 7, have good internal and external support environment
Responding to the sales team selection
Responding to the sales team performance management
Responding to the sales team
The second part of the regional sales: big customer development and maintenance
Preface: big customer management and development of summary
What is responding to customer
Undoubtedly, buying big must be large customer, but the sales or profit as the only standard to determine the client is not comprehensive. From the overall and long-term consideration, client shall include the following:
1, with industry leading role of customer: no matter how much their purchases, will bring strong exemplary role.
2, the potential customers buy has sustained a: often, its value is not a large single small than.
Customer: with good credit, the company business clients of the risk is very low.
Responding to customer management development model and stage
Responding to regional operation model
A customer development and sales strategy:
After 1)
Responding to our sales of is what
Responding to our advantage is what
Responding to our shortcomings is what
Who is the second-ranking rivals
Responding to customer
Why would we choose adopts customer
2) will this walkover match
Responding to the integration of resources, establish advantage
Responding to lock objectives, will this walkover match
According to different customers, sales model
1) marketing mode decision enterprise success
Responding to the establishment of innovative thinking
Responding to focus cost control
Responding to a win-win situation
Responding to regard a long-term cooperation
Responding to customer experience. Outstanding
2) effective customer demand analysis and sales model
Responding to customer requirements
Responding to customer purchasing cost
Responding to customer's decision makers
Responding to customer purchase period
Responding to our competitors
Responding to customer characteristics and habits
Responding to the real demand of clients
Responding to how we meet customer
Third, according to the sales strategy of SPIN consultant
Adopts traditional sales leads and modern sales leads
Responding to questions? What is the SPIN
Adopts closed questions and open questions
Responding to questions to reinstate SPIN
Responding to questions SPIN attention 积分给我吧
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