periodically

periodically 小微企业或者个人创业初期，最容易遇到什么问题？最需要哪些方面的指导？

创业初期，特别是以前没有创过业的，经常会出现哪里痛，医哪里，创业者应该学中医思想，就是说系统思维，比如说，一个创业者说我的产品卖不出去，那事实上，你真卖不出去产品吗？如果你没有系统思维，你就可能认为你流量不行，然后你每天全去找流量的干活，结果你越努力，你就越失败！创业是一个系统的事儿，比如你的产品卖不出去，可能是产品的定位，价格，渠道，传播，这些出现了问题，销量不好，可能是因为团队，运营，推广，分销，招商，管理，服商，售后，这些有漏洞，还可能是因为合伙人内部的问题，员工管理的问题，这些都会影响你的销售业绩，做一个创业者，开创了一个项目和产品，就一定要把自己定位成一个系统专家，你可能不是某个局部的高手，但你一定要掌握系统，而不是单纯的比如说话务销售，招商销售，这种单一工作性质的人，那你的创业一定会失败！现在很多人都是单一，单点工作，哪里有问题了，就抓哪里，结果呢，天天生虱子，满脑子是包！我是孙洪鹤，每天都会给大家分享创业相关的短视频，希望我的回答能够对大家有所帮助

根据市场和行业的驱动、挑战因素，不断地改善企业内部运营和管理策略，已成为信息变革时代企业所面临的一个重要企业转型课题。

based on the evaluation of external drivers and challenges, continually improving internal operating, business and management strategies, has become an important business transformation issue facing enterprises in the era of information revolution.根据最近对创业情况的调研和观察，山东思脉特奇企业管理咨询有限公司（SMCTS）认为虽然在创业的每个阶段企业都面临着各种增长瓶颈，资金链断裂往往是项目失败的一个直接导致因素。

SMCTS建议创始团队定期，如每年或半年，进行一次商业尽职调查，以期从企业内部和外部挖掘影响业绩的有利和不利因素，这为下一步找到战略解决方案奠定调研基础。

下文就商业尽职调查做一下简洁的介绍和它对关键运营策略的影响。

In accordance with recent research and observation on startups, SMCTS believes that despite businesses facing various growth bottle necks, financial liquidity and solvency are usually the main cause of project failure. Hence, SMCTS suggests startup teams periodically conduct commercial due diligence exercise like semi-annually or annually, so as to identify internal and external factors that impact on business performance. Commercial due diligence lays a research foundation for the strategic resolutions to those problems that came up from the investigation. The following parts focus on a brief introduction of commercial due diligence and what impact it exerts on critical business strategies.商业尽职调查主要包括市场调研、财务分析、战略管理、科技投资、创新等诸多影响公司运转的内部和外部因素。

它帮助企业掌握国际方法学和好做法，将它们有效地落地实施，以不断地提高组织的运营和管理创新能力。

Commercial due diligence, including primarily market research, financial analysis, strategy management, technology investment and innovation, among others, helps organisations grasp good international approaches and practice。

The effective implementation of good practice continually enhances organisation's operation and business management aptitude.市场洞察对竞争者、行业所处发展阶段、客户需求和供应商布局进行全面的剖析。

SMCTS 认为全面的市场研究对商业计划、营销策略、产品创新和投资管理有指导意义。

市场调研和商业计划书可以同时进行，然而，市场研究是创业项目起步的首要任务，因为它为商业计划的设计奠定了基础。

Market insight provides an overview of competitors, industry development stages, customer demand and supplier landscape. SMCTS believes that a comprehensive market research, guides enterprises regarding business planning, marketing strategies, product innovation and investment management. Market research insight and business plan may go hand in hand, however, market research is the prerequisite of kicking off a project, as it lays the foundation for business planning.通过财务数据分析，例如资产使用效率和流动性，企业能定期观测财务变化规律和预测趋势。

在一定程度上避免由于资金链问题导致的商务阻断和破产风险。

Through financial data analysis, for example, asset use efficiency and liquidity, businesses can periodically monitor financial pattern and forecast the trend. It, to a large extent, prevents business interruption and bankrupt risk due to cash flow liquidity.基于商业尽职调查的结果，企业能更全面和有针对性地制定发展策略，从而提升市场竞争优势、持久性和财务健康。

based on the outcome of commercial due diligence, enterprises are able to formulate comprehensive and specific corporate development strategies, so as to improve their competitive advantages, business sustainability and financial health. 更多创新、创业和企业转型方面的实用短文，请关注头条号【SMCTS战略管理和技术】For more information about innovation, entrepreneurship and business transformation, please visit https://sicmc.wordpress.com