主题为健康的英语写作素材

1在小明生日时，我们想请你一起给他一个惊喜。

2我们每人会准备一件礼物，看到他兴奋的样子一定很好玩。

3相信你会玩得很开心。

提示： 尽量使用高级表达：复合宾语;it作形式主语;宾语从句等。

连句成篇 (将以上句子连成一篇50词左右的英语短文)

We’d like to invite you to join us in giving Xiao Ming a surprise at his birthdayWe each will prepare a presentIt’s nice to see how excited he will be and I’m sure you’ll have a good time

我们想邀请你参加我们的生日，给小明一个惊喜，我们每个人都会准备一份礼物，很高兴能见到他，我相信你会有一个好时机。

Are You Happy 你幸福吗？

When a migrant worker was asked, “Are you happy (Ni Xing Fu Ma),” by a CCTV interviewer, he looked puzzled before replying, “My surname is Zeng (Wo Xing Zeng)” This was a CCTV interview telecast during the National Day holiday, which has become a joke among netizens

当一个外来务工人员被央视记者问及“你幸福吗”的时候，他显得很困惑然后回答：“我姓曾。”这是国庆期间央视采访节目转播中的一幕，在网民中传为笑料。

In fact, “Xing Fu” (happiness) has become a buzzword since the show But the survey results have failed to convince many people, for the interviewees were surprised to speak in front of a camera

事实上，自从这个节目播出以来“幸福”就成为了一个流行词。但是调查结果并没有使大多数人信服，因为受访者在镜头前说话时都显得很惊讶。

The rural migrant worker surnamed Zeng first turned down the interview, saying, “Don’t ask me (any questions) I’m just a migrant worker” His answer showed migrant workers and TV reporters live in different worlds and they cannot even communicate with each other

这位姓曾的农村进城务工人员起初拒绝被采访，说“别问我（任何问题），我就是个打工的而已。”他的回答显示出外来务工人员和电视记者生活在不同的世界，他们之间甚至无法交流沟通。

Similarly, when asked, “Are you happy” a 73-year-old man collecting used plastic bottles in a street in Zhejiang, said, “The bottles can be sold for 01 yuan each” Asked again, he said, “I live on a government subsidy of 650 yuan a month The government is good” The reporter pestered on, “My question is, ‘Are you happy’” The old man answered, “My hearing is not good”

类似的反应还有一位在浙江大街上以收集废旧塑料瓶为生的73岁老人，当被问及“你幸福吗？” 他答非所问地说：“瓶子每个能卖一毛钱。”再问一次，他又说：“我靠一个月650块的政府补助金生活。政府很好。”记者坚持问，老人回答：“我的耳朵不好。”

Many netizens have questioned the reporters’ way of interviewing and their insistence on reaching the same conclusion—that the inter- viewees including the migrant worker and the senior citizen are “happy” even though they didn’t understand the interviewers’ questions

很多网民质疑了记者采访的方式，以及他们坚持得到这样一个结论的做法：受访者，包括外来务工人员和老年人，都是幸福的，即使他们听不懂记者的问题。

Happiness cannot be evaluate in concrete terms But in sharp contrast to the same answers that the TV interviewees gave, online surveys show more than half of the respondents saying they were unhappy The online interviewees said openly that they are not happy due to the difficulties they face The reasons for the unhappiness range from poor healthcare, to education and employment

幸福不能以有形的方式来衡量。但是与电视上的受访者对同一问题给出的答案形成鲜明对比的是，网络调查显示超过一半的受调查者表示他们不幸福。网上的受访者坦率的表示他们因为面临的困难而感到不幸福，其中涵盖了从薄弱的医疗保障到教育和就业等方方面面。

The central government has always emphasized the importance of learning about people’s true situation and reflecting their wishes and opinions Now there are many TV programs giving common people the chance to voice their opinions

中央政府一直强调了解人民真实生活情况以及反映人民愿望和意见的重要性。现在有很多电视节目给予普通人表达观点的机会。

It is good that the Chinese media has begun focusing on people’s happiness, but they should have a “down to earth” attitude

中国的媒体开始关注人民的幸福问题是好事，但是他们应该有脚踏实地的态度。

高考英语满分作文 A Happy Event

作文一：

March 4th Friday Sunny

After school this afternoon, on my way home I met two American friends who lost their way They forgot the way to the hotel where they stayed As I knew where the hotel was, I decided to take them there On the road, we talked a lot I told them about the great changes in the city,such as the wider road, the more convenient transportation, the fresher air and so on I also introduced that now Chinese students needn't spend most of their time on textbooks any more, because they didn't have as much homework as before In their spare time, they could choose whatover they like to learn The American friends told me something about the American youth as well

It was late when I got home, but I was very happy Because I not only helped American friends, but also realized the importance of learning a foreign language well

3月4日 星期五 睛

今天下午在放学回家的路上，我遇见两个迷路的美国朋友。他们忘记了去他们住的旅馆的路。我知道那家旅馆在哪儿，所以决定给他们带路。在路上，我们谈了很多。我介绍了家乡的巨大变化，比如马路更宽敞了，交通更方便了，空气更新鲜了等等。我还介绍说现在中国学生不必再把大部分时间花在课本上。他们的作业不像以前那么多了。在空闲时间里，他们可以选择任何喜欢的东西来学习。美国朋友也告诉了我一些美国年轻人的情况。

虽然我到家晚了，但是我很高兴。因为我不仅帮助了美国朋友，而且也认识到学好外语的重要性。

作文二：

March 4th Friday Sunny

After school this afternoon, on my way home I met two American friends who didn't know how to go back to their hotel They looked very worried As I knew where the hotel was, I decided to take them there On the road I told them that the city had changed a lot And I also introduced that now Chinese students needn't spend most of their time on textbooks any more Chinese students had more free time In their spare time, they could develop their own interests and take part in some social activities The American friends told me something about the American youth as well I enlarged my knowledge of American youth

Although it was late when I arrived home, I was really very happyBecause I not only helped American friends out of trouble, but also realized how important it was to learn a foreign language well

3月4日 星期五 晴

今天下午在放学回家的路上，我遇见两个美国朋友，他们不知道怎么回旅馆了。 他们看起来很着急。我知道那家旅馆在哪儿，所以决定给他们带路。在路上，我告诉他们我们城市已经发生了很大的变化。我还介绍说现在中国学生不必再把大部分时间花在课本上，他们有了更多的空闲时间。在空闲时间里，他们可以发展自己的兴趣爱好，参加一些社会活动。美国朋友也告诉了我一些美国年轻人的情况，增加了我对美国青年的了解。

Wealth brings happiness 财富带来幸福

Directions: Wealth brings happiness (财富带来幸福) In this part, you are to write within 40

minutes a composition of about 200 words about the “The Relationship between Wealth and

Happiness” You can agree or disagree, completely or partially to the above statement But

whatever position you take, you should give sound supporting reasons At the end of your

composition you are required to draw your own conclusion

Wealth has always been what some people long for It is true that most of them try to acquire wealth by means of honest labour Their efforts contribute to the welfare of the society and at the same time to the accumulation of their wealth, and hence to their happiness

There is no doubt that wealth brings happiness, especially in the modern society Various kinds of up-to-date household appliances, latest fashions and recreations make their appearance with each passing day All this makes our life more comfortable and colourful Therefore, without money we cannot turn admiration into reality

But there are exceptions when wealth does not go hand in hand with happiness Wealth may tempt weak-willed persons to be addicted to harmful habits, such as drug-taking and gambling, and result in their own ruin Besides, a person may lose his even some government officials who take advantage of their positions to take bribes from the people turning to them for help All these will bring about the negative effect of wealth if we don’t take a proper attitude to it

In my opinion, on no account can we identify wealth with happiness I also believe that one should never reckon only on wealth to achieve happiness

财富一直是有些人所渴望的对象。确实，大多数人努力通过诚实的劳动来获取财富。他

的努力对造福社会有好处，同时也促进了他们财富的积累，因此也使他们更幸福。

毫无疑问，尤其是在现代社会里，财富带来幸福。各种现代化的家用电器、时装和娱乐层出不穹、日新月异。这一切使我们的生活更为舒适、丰富多彩。因此，没有金钱，我们就无法把羡慕变成现实。

但是当财富脱离了幸福，就会产生各种例外。财富可以促使意志薄弱者养成恶习，如吸毒或，并导致他们自身的毁灭。此外，如果一个人一心追求财富并沉溺于奢侈的生活，他就会失去理智、误入岐途。例如，甚至还有一些政府官员利用他们的职位向求助者索贿。所有这些都会产生财富的负面效应，如果我们不能正确对待财富的话。

依我看，无论如何我们也不能把财富和幸福等同起来。我还认为人们永远也不应该只依仗财富去获得幸福。

充分发挥我们的日子Make the most of our days

Make the most of our days充分发挥我们的日子

As we all know, our living conditions are getting better and better We have a lot of things to do every day After class, we can watch TV, go to the net bar, go to the cinema and so on But being a student, I think we should make the most of our days

One of my friends used to be an excellent student in our schoolBut he got used to be on line since last year Whenever he has a chance, he would go to a net bar near our school And he would stay there far into the night Now he has lost interest in his study

So we can make a conclution that we should make the best of our days and be a good student

大家都知道,我们的生活条件越来越好 我们有很多事要做,每天 下课后,我们可以看电视,到酒吧网,去**院等 但作为学生,我认为我们应该充分发挥我们的日子

我的一位朋友曾经是一个很好的学生,他在我们schoolBut习惯是自去年上网 每当他有机会,他就到学校附近的酒吧净 到目前,他将在那里过夜 现在他已失去了他的研究兴趣

conclution,我们可以说,我们要充分利用我们的日子,是一个好学生

Happiness is the way 幸福是一段旅程而不是终点站

For a long time it seemed to me that life was about to begin , real life But, there was always some obsacle in the way, something to be gotten through first, some unfinnished business, time still to be served or a debt to be paid Then life would begin

长久以来，生活——真正的生活，好象立刻就要开始了。然而总是有些障碍，有些事需要先处理，有些工作还没有完成，时间像是一位要侍奉的主或者是一笔要偿还的债，然后生活才能开始。

At last it dawned on me that there is no way to happiness Happiness is the way So treasure every moment that you have and treasure it more because you share it with someone special, someone special enough to spend your time with

最后，我终于明白了，没有通往幸福的路，幸福本身就是这条路。因此，好好珍惜你拥有的每一个瞬息，尽量多地去珍惜，因为你正在和一些特别的人、那些足够特别的人一起分享你的时刻。

Make the most of your time Don’t waste too much of your time studying, working, or stressing about something that seems important Do what you want to do to be happy but also do what you can to make the people you care about happy Remember that time waits for no one

珍惜你的时间。别浪费太多到学习、工作或是为一些并不重要的事情而烦恼。做你想做的事来让你自己开心，做你能做的事来让在乎你的人开心。记住时间不会为任何人停下脚步。

So stop waiting until you take your last test, until you finnish school, until you go back to school, until you have the perfect body, the perfect car, or whatever other perfect thing you desire Stop waiting until the weekend, when you can party or let loose, until summer, spring, fall or winter, until you find the right person and get married, until you die, until your born again, to decide that there is no better time than right now to be happy

于是，在你结束最后一场考试之前，在你毕业前，在你返还母校之前，在你拥有完美的身材，漂亮的车子或者任何其他你梦寐以求的美好事物之前，不要等待。直到那个你可以参加派队放松一下的周末，直到春夏与秋冬，直到你找到合适的人结婚，直到你死去而后重生。认定最美好的时光莫过于此时此刻的快乐，在此之前，不要等待。认定再没有一个更好的时间比当下更能使你快乐了。

Happiness is a journey, not a destination

幸福是一段旅程而不是终点站。

So work like you don’t need the money!

Love like you have never been hurt!

And dance like no one's watching!

所以，工作吧，就像不需要金钱一样！

去爱吧，就像从未受过伤害一样！

跳舞吧，就像没有人注视一样！

你好，开发网络游戏和手机游戏的步骤基本都是相同的，只不过一个是在PC平台，一个是在手机平台：

1、选择开发语言

如PC平台以C++居多，手机iOS平台是C++，Object-C，安卓是Java

2、建模

3、素材整合

声音、图像、视频

4、制作成游戏

PS：如果你从事其他方面的编程，游戏开发会很快上手！

有其他问题欢迎到电脑管家企业平台咨询，我们将竭诚为您服务！

电脑管家企业平台：>

腾讯电脑管家企业平台：>

关于健康的题材是雅思写作中常见的题材，所以大家积累一些关于健康的素材对于写好和这一类相关的文章的帮助是很大的。现在雅思就为大家整理了相关的素材，希望会对大家有所帮助。

1People not only keep fit or keep a good shape through doing more physical exercises, but also make many friends who have the similar interests When I attended a basketball club, I knew my current best friends, Tom

人们不但可以通过作更多的锻炼保持健康和好身材，他们也能够交到志同道合的朋友。当我参加篮球俱乐部的时候，我认识了我现在最好的朋友，Tom。

2Let your hair down 轻松一下，忘记工作和压力

3Keeping fit--or maybe getting in shape--is often high on the list of New Years resolutions for Americans In the past two decades, fitness has become a fad Many Americans have joined health clubs to work out with professional equipment Sports stores sell athletic shoes and clothing for every possible exercise situation People can even buy weights and equipment and set up their own exercise center at home!

保持健美或者保持匀称的身材通常是美国人新年新计划中高居前面的一项。过去20 年来，健美已蔚为风尚。很多美国人加入健身俱乐部，使用专业的设备做运动。运动商品店里售有各种运动项目所需的运动鞋和服装。人们甚至买哑铃和训练的设备，在家里设置专属的运动中心!

4President Bush has always loved the game of baseball Mister Bush says that when he was a boy he wanted to grow up to be a baseball player He said the game taught him to develop a strong resistance against critics He said it also taught him to rise above minor problems and work instead on long-term goals

5If our bodies are not strong, our spirit to do things will certainly be quite dull And at the same time, we are lack of energy to study Diseases will only attack the weak, but not the strong

如果我们的身体不强壮，我们做事的精神一定会十分迟钝。而且同时，我们也缺少足够的精力来读书。疾病只为侵袭体弱的人而不是强壮的人。

6Exercise helps us (to) strengthen our bodies and avoid disease It also teaches us cooperation, for most exercise is played by team

运动帮助我们强壮身体并避免疾病。它也教我们合作，因为大多数的运动都是团体游玩的。

7China is called “table tennis kingdom” Apparently, Ping Pang is the most popular sports

中国被称为“兵乓王国”。很显然，乒乓球是最受欢迎的运动。

8It depends It’s lovely for an individual to spend time on what he or she prefers to do, but if he or she is too addicted, it might lead to excessive waste of time

人们将时间花在他们喜欢做的事情上是很美好的。但是如果他太上瘾了，就容易过度的浪费时间。

9In 21st century, more people concerns their physical health and when they are free, physical fitness is supposed to be their best choice So I believe that the corresponding training like aerobics and yoga gets superheated

在二十一世纪，更多人们关心身体健康。当他们有空的时候，体育健身应该是他们最佳的选择。因此相关的培训比如：一些有氧舞蹈课程、瑜伽课程将会变得非常火爆。

Health is the best treasure (which) a man can possess Money can do many things, but it cannot buy happiness However, so long as man has good health, he can enjoy the pleasures of human life

健康是一个人所能拥有最好的财富。钱能做许多事情，但是它却不能购买。然而，只要一个人有良好的健康，他就能享受人生的乐趣。

10In order to insure good health we must pay attention to three things They are—nourishing food, fresh air and proper exercise

为了保证良好的健康，我们必须注意三件事情。它们是营养食物，新鲜空气和正当运动。

PS素材库-psd分层素材-ps文件素材-psd模板素材-下载分类

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The Impact of Internet on Interpersonal Communication

WhenI first set my eyes on a father and his daughter, I heard the father ask abouthis daughter's school life To my surprise, the girl told his father to readher blog so that he can get what he wants

在我第一次看到一对父女的时候,我听到父亲在问女儿的学校生活令我吃惊的是,女儿告诉父亲去看她的博客就可以知道他想了解的东西

Now,the Internet has been playing an increasingly important role in our day-to-day lifeIt has influenced us a lot, especially on our interpersonal communication

现在互联网在我们的生活中扮演着越来越重要的作用它对我们的影响很大,特别是在我们的人际交往中

Forone thing, the Internet makes the interpersonal communication more convenientWe can contact with each other no matter when and where The Internet makesfull use of time and space What’s more, we can also share our daily life andknowledge through QQ, MSN, and blog with others For another thing, theInternet speeds up our interpersonal communication We can save time to do ourwork However, the Internet also brings about many problems, such as safety problems,cheating and so on Many people spend too much time on the Internet, and theydon't have time to interact with person in real life, which result in theabsence of ability in communication in reality

一方面,互联网使人与人之间的交流更方便不管何时何地我们都可以互相联系互联网都是充分利用时间和空间的更重要的是,我们也可以通过QQ,MSN和博客分享我们的生活另一方面,互联网有助于我们的人际沟通我们可以节省时间来工作然而,互联网也带来了很多问题,如安全问题,作弊等等很多人花太多时间在互联网上,他们没有时间和现实生活中的人交流,这导致在现实生活中交际能力的缺失

Ithas both advantages and disadvantages to interact through the Internet We canget to the problem in our work and study Last but not lest, we have to talkwith people and develop our ability to communicate in reality

通过互联网交流既有优点也有缺点我们可以在我们的工作和研究的问题最后但并非最不重要的,我们必须在现实生活中与别人交流并培养我们的沟通能力

网络对大学生的影响The Influence of the Internet on College Students

The usage of Internet becomes one of the most controversial topics in the society As a college student, I believe Internet is beneficial to me more than the way it harms me There are many advantages for using Internet

因特网的使用成为一个社会中最有争议的话题作为一名大学生,我认为互联网是对于我是利大于弊的使用互联网有很多优点

First, I can best use my time to find information online instead of going to different libraries Also, the information can be dated back in decades ago It is very helpful to use those information as reference and historical proof In the library, it is hard to find so much "old" information Another advantage to use Internet is that I can stay home and have a lecture online It is much more convenience to me because I can stay warm to have class in the winter time instead of spending two hours on the bus and physically attend class In addition, Internet provides me a better way to communicate with my friends and professors I can get response from my professor in a few minutes instead of waiting outside of his door for hours Some of my friends are living in a foreign countries, I can simply just drop him an email whenever I can and get a message from him very quick It is much better than waiting for letters Also, the email will not lose while the letter might be losing in the process of delivery

首先,我可以充分利用我的时间去网上查找信息而不是去各个图书馆同时,网上的信息可以追溯到几十年前把那些信息作为参考或历史凭证是很有帮助的在图书馆里,很难找到那么“老”的信息使用互联网的另一个优势是,我可以呆在家里在网上听讲座对我来说是很方便的,因为我可以,在冬天的时候保持温暖上课而不是花两个小时坐公共汽车而且心不在焉的上课此外,互联网为我和我的朋友与教授提供了一个更好的交流方式我可以在几分钟内得到我的教授的回应,而不是在他的门外等几个小时我有些朋友是住在国外的,我可以随时给他发邮件,也可以很快的得到回信这比等待的信件好得多同时,邮件不会丢失而信件则有可能在运送过程中丢失

However, there are also disadvantage of using Internet For example, I might spend too much time on the Internet to concentrate on my study Also, there is a chance that I am cheated because of the Internet purchasing Last, Internet has lots of information, both helpful and harmful There might be too much tempatation that I will access some of the harmful information I can on the Internet

但是,也有使用互联网也是有缺点的例如,我可能会花过多的时间在互联网上而无法专注于我的学习同时,因为网购我也可能有被受骗的机会最后,网上有大量的信息,既有有益的也有有害的在互联网上可能有太多的诱惑,我会获得一些有害信息

Even though the usage of Internet has both positive and negative effect to me, I still consider Internet is a symbol of technology development I believe I can use the Internet very well as long as I know how to control myself

即使使用互联网对我既有积极的也有消极的影响,我仍然认为互联网是技术发展的象征我相信只要我知道如何控制自己,我能很好地使用互联网

给你几个很不错的教程看看，尤其是电子书版的，讲的很系统的，我就是学他学会的。

Photoshop的学习，强烈推荐你学大师之路这款教程。

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1解决方案难写在哪里？很多人对写方案非常没有信心，一涉及到方案的事情，就束手无策，到处求人。作为一个公认的方案打手，意思是写方案就象打字员一样。 因为你不敢让你的同事知道你只能用很少的一点时间写方案，让他们担心方案的质量和进度保证，进而对自己的后续工作质量没有信心。写方案不难，知道怎么写才难。有结构就有思路，有思路就有方案。另外真正写方案的人，对自己写过的方案是永远不会满意的，只有这样，每次都会进步一点点，解决方案水平质量就会随公司能力不断增长。基本上原因可以归为四类：11 第一种是没有体系一旦用户要求提供关于PDM的方案，很多人大脑是一片空白，完全不知道从哪里下手。很多人说起自己的产品来，好象知道不少卖点，不过真要写出来，又觉得无从下笔。这种情况一般是写方案者不熟悉自己产品体系造成的，知道一两个甚至更多的产品卖点不难，但难就难在成体系，知识就是成体系的点构成的，而不是一句一句离散的说法构成的。因为这个行业从业人员说句不客气的话，大部分对所销售实施的管理系统并没有很深入的研究，都是半路出家，从头开始，在学习过程中熟悉，在熟悉过程中领悟。所以一下子去驾驭一个整体方案是很痛苦的。只有当一个人对一个产品思路有体系以后，才能够写出完整的方案，否则就是一个单元也要费尽脑汁。所以一个人要想写好一个方案，首先要把自己产品的来龙去脉，功能模块，适应领域，典型客户实施情况有一个全面的了解，这样才能建立一个完整的知识体系，然后逐步补充竞争对手知识和一些技术性知识，不断深化自己的知识体系。12 第二种是没有思路有很多用户看多了模板化的方案以后，想看一些针对他们自己的业务的个性化内容，这个时候有的人按照标准方案模板修改还勉强能对付，但对于个性化内容针对性方案就速手无策了。这种情况从根本上讲还是写方案者不熟悉企业业务造成的，写方案，特别是针对性方案不仅仅要求了解企业的需求，而且要知道这些需求是在何种业务需求下产生的，用户提出这样的要求到底想解决什么问题，把这个问题找出来，一般针对性解决思路就有了，有了思路，自然可以很好的写方案。所以一个人要写好方案，还需要了解下游客户的业务，了解业务最有效的方法就是亲自做几次详尽的业务调研，有了业务调研做基础，在调研过程中把握用户关注重难点问题，自然可以比较好的确定方案的个性化内容思路。解决方案就是把客户的利益和产品特性之间建立一个逻辑性的桥梁。13 第三种是没有素材一般不经常写方案的人，在写一个方案的时候，即使有想法，有思路，但往往也会很累，就是因为缺少足够的素材。很多项目现在都是投标，不同用户可能有不同投标的要求，这样很难用一个方案去适应所有的用户，因此在每个方案中都有一些需要准备的内容。这些内容基本上是通用的，但如果没有足够积累每次编制方案就需要花费大量时间去准备，造成方案完成周期过长。所以写好方案必须具备这三个条件，第一方案编制者对企业业务要很熟悉，或者有相关业务调研经验，第二方案编制者对产品非常熟悉，至少对自己产品功能模块作用很清楚，第三方案编制者手上有大量可公用的素材库。14 第四种是没有层次很多人刚和用户接触没有多久，为了表现自己对客户的重视，马上表示要提供方案，当然有的客户刚刚开始选型，也不知道到底要什么搞，也要供应商马上提供一个方案。结果拍胸脯容易，写方案难，自己写不出来只好求公司，公司没有安排专人了解情况，只好按模板制作一个，用户一看几个供应商内容都差不多，觉得不好，又总结出一些个性化要求，于是大家有开始折腾第二轮方案。其实方案编制在不同阶段有不同策略，不要轻易提供方案。刚开始接触是可以提供项目合作建议书，类似可行性报告，项目需要考察软件技术，可以提供标准的产品技术白皮书，到了经过售前调研，有所准备，在演示前后阶段和其它竞争对手刺刀见红的时候，才在知己知彼的基础上提供解决方案或者投标书。过早提供方案只能匆匆了事，时间紧急，质量自然不高，自然也就觉得方案难写。想急就又能解决问题的事情，本来就是一般人做不来的。方案想要写得好，一定要用心，用心就一定要耗时间，指望用几个小时写出一个高质量的方案是不可能的。如果你做了精心调研，你写不出一个好方案唯一缺的是技巧。写方案是一种技巧性工作，明白了这一点，大家都可以经过练习写出好的方案。21 第一个容易犯的错误：只有论点，没有论证不好的解决方案粗看起来非常厚重，其实都是功能罗列，象产品手册摘要版，不象方案书。不好的方案是一大堆内容，淹没在一堆纸里面，也不知道想说什么，给你一个厚度，证明我们的工作质量很高。我们国内许多的企业客户特别是大型企业都很在乎这点，认为可以从方案厚薄中看出对项目重视程度。如果你做了精心调研，你写不出一个好方案唯一缺的是技巧。写方案是一种技巧性工作，有个金字塔式的写做原理，也就是说文章一定是有结构的。所以真正好的方案，不一定厚，但能看出你用心，你认真。现在的解决方案一个不好的倾向是"长、厚、全"，看起来面面俱到，其实对决策者没有帮助。所有的方案无差异性，每家供应商都说自己能解决这些问题，而且都有成功案例。结果所有的方案都无法给决策者简明的判断依据，不得不费更大劲去做产品演示和用户考察。其实很少有企业高管不知道自己的毛病，在企业你随便去找一个人，对问题都能讲一通，在企业你费很大劲可能都找不到一个人能告诉你这些问题可以怎样去解决。通观这个方案并没有研究为什么企业会产生这么多问题？问题是这些问题是什么产生的？为什么出这么多问题？而是不断说"我能！我能！选我，选我！"。如果不能找到解决这些问题的原因，简单地去解决这些现象，就象治病不能治根一样。这样一个模板化，自我膨胀化的方案想打动用户的心是非常困难的。不好的解决方案最大的问题就象写一篇议论文，能够发现问题(这个也是模板化的，可惜中国企业大部分没有意识到自己很多问题并不少见，总以为自己是特殊的一类企业)，提出答案(搞信息化)，但没有论证(为什么搞信息化和企业管理进步有联系呢？)。没有论证的东西不管内容陈列得多么繁复，名词多么吓人，但是无法打动用户，特别是那种理性的用户。看到方案时候，其实很多用户下不决心，他会感觉每家都差不多。如果从没看过方案的人，突然看到这几个方案，你为什么会感觉某个方案写得好呢，关键是有的方案图画的好，通过图，通过表，会感觉这个公司还不错，很规范。但对内容认可程度并不高，实际上没看懂。22 第二个容易犯的错误：业务解决方案成为功能列表解决方案省事的一种方法就是将产品功能描述作为技术方案内容进行罗列，或者参照软件用户手册罗列，这种解决方案不是按照用户业务去准备的内容，而是按照软件商自己的喜好去编制的解决方案是很难得到用户认可的。大凡按照功能列表组织的解决方案用户会有一个体会，庞大而庸长，但要看到自己想看到的部分非常困难。而且这种方案还有一个特点，一个问题反反复复的提，在业务背景中指出某个问题，讲一通，在价值分析中又重点解释一通，到了功能介绍时又将某个问题来龙去脉概要说明一下，给用户感觉是一堆资料的堆积，哪里体现出了方案的针对性呢？按功能列表准备方案的做法在很长一段时间内不会消失，这和我们普遍是4P销售人员，还缺少SPIN(顾问式)销售人员有关，在资源不足的情况下，要保证效率就只能提供功能列表方案了。)评论(0)

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