百事可乐的英语广告词

Coca-cola 美国乔治来州的潘伯顿医生<DrJohnStithPemberton>,发明了深色的糖浆称为潘伯顿法国酒可乐<Pemberton's French Wine Coca>,

同年政府发出禁酒令,因此潘伯顿发明无酒精的Pemberton's French Wine Coca

1886年5月8日他想发明一种饮料,一种让很多需要补充营养的人喜欢喝的饮料,

那天,他正在搅拌作好了的饮料,发现它具有提神、镇静的作用以及减轻头痛,他将这种液体加入了糖浆和水,然后加上冰块,他尝了尝,味道好极了,不过在倒第二杯时,助手一不小心加入了碳酸水<二氧化碳+水>,这回味道更好了,合伙人罗宾逊<FrankMRobinson>从糖浆的两种成分,激发出命名的灵感,这两种成分就是古柯<Coca>的叶子和可乐<Kola>的果实,罗宾逊为了整齐画一,将Kola的K改C，然后在两个词中间加一横,于是Coca-Cola便诞生了,

第一份可口可乐售价为五分美元,可口可乐原作为药物出售<当时不少美国民众相信碳酸饮料有助健康>,

当时顾客赞不绝口,争取要这种“新配方”的可口可乐,

从此,可口可乐就是可口可乐糖浆与碳酸水混合的饮料风行世界,并且从1894年起,以瓶装出售

1903年,由于政府禁止使用可卡因作为饮料添加剂,所以可口可乐的成分中不再有可卡因,

可口可乐的配方,至今除了持有人家族之外无人知晓,可口可乐公司也会严密防止自己的员工偷窃配方,至今,可口可乐虽然有了不少竞争对手（如百事可乐）,但依然是世界上最畅销的碳酸饮料。

但真正能使可口可乐大展拳脚的，还是两位美国律师。他们到当时可口可乐公司的老板埃斯•简道宁的办公室，提出一个创新的商业合作方式，就是由可口可乐公司售给他们糖浆，他们自己投资生产的公司及售卖点，将糖浆兑水，装瓶，出售。按可口可乐公司的要求生产及品质保证，可口可乐公司允许他们利用可口可乐的商标，做广告，这个特别的装瓶系统，从此产生可口可乐的工厂遍地开花。

1888年Asa Griggs Candler看到了可口的市场前景，购买了其股份，掌握了其全部生产销售权。Candler开始把制造饮品的原液销售给其他药店，同时也开始在火车站，城镇广场的告示牌上做广告，1901年，广告预算已达100,000美元。Candler在1899年以1美元的价格售出这种饮料第一个装配特许经营权，因为他相信将来这种饮料主要是在饮料机中的销售。1892年成立了可口可乐公司，Candler被称为“可口可乐之父”。

在1919年，Erntst-Woodruff以250万美元从Asa Candler的继承人手里买下Coca-cola公司，到了1923年，他儿子Robert W．Woodruff，也就是Coca-cola历史上最重要的人物之一，成为Coca-cola的CEO，Woodruff开始与公司装瓶特许经营商一起努力，无论消费者何时向地想要Coca-cola都能得到满足，他推动装瓶商使饮料“需要时随手可得”并且强调如果Coke不能在消费者口渴时立刻得到，那么市场将永远失去。

在1929年，Coca-cola和他的装瓶商以极其低廉的价格向商店和加油站提供顶端开口的冷柜销售瓶装Coca-cola，在1937年，该公司推出第一台投币自动售货机，Woodruff为Coca-cola发起了以生活风格（lifestyle）为主题的广告，该广告突出了该产品在消费者生活中的重要性而不是产品本身的属性，该产品在20世纪20～30年代最著名的广告词是“The Pause That Refreshes"，该公司继续拥有Atlanta附近原有的装瓶线并且开始买回一些经营不善装瓶特许经营权。

Woodruff还开始发展Coca-cola的国际业务，主要是通过出口，他最知名的举措可能是这样的一个决策，即响应二战初艾森威尔将军的号召，保证每个军人在任何地方都可以以5美分的价格得到一瓶Cola-cola"，而不管其成本为多少。Coca-cola的装瓶工厂，随着美国军队推向全世界，这一举措使Coca-cola在欧洲和亚洲国家获得了占绝对优势的市场份额，，并且一这一优势地位一直保持到1991年。

在二战后紧接着的几年中，Coca-cola将他最接近的对手Pepsi-cola远远地抛在了后面，占有了近70%的可乐市场，上百家小型的地区性软饮料公司继续生产各种各样的调味剂，瓜分了剩下的30%的市场。

在1954年，可口可乐的销售和利润有所下降，这是向从第二次世界大战以来的第一次。1955年，该公司更换了1916年以来一直沿用的瓶子，把其容量扩大至12盎司。50年代的后期，可口可乐推出更大容量的可乐瓶，可在食品店中销售。1961年，可口可乐开始象销售瓶装可乐一样销售其罐装饮料。

1976年，可口可乐的CEO Paul Austin在一篇文章中指出美国的软饮料消费已经成熟（饱和），可口可乐的最大销售量增长将来自国际市场。到1982年，国际市场的销售量占可口可乐全部软饮料产量的62%。

1981年，当出身于古巴的化学工程师Robert Goizueta被选为可口可乐公司的CEO时，行业观察家对此感到奇怪。Goizueta上任后的第一项行动，就是发表了1200字的战略声明，提出可口可乐公司要进行显著的变革，把重点放在美国软饮料市场的增长上。

Goizueta声明，公司将把可口可乐的商标名作为竞争性资产，并不再将它当作是神圣不可侵犯的；价格折扣策略将在必要维持可口可乐优势地位时才被使用。1981年，行业价格折扣达到了新的强度水平，年底，在食品店中，接近50%的可口可乐和百事可乐都是进行折扣销售的。那一年的尼尔森稽核表明，192盎司装的可口可乐比百事可乐的成本略低。

Goizueta还声明将提高可口可乐糖浆果汁的价格，为日益增长的广告和促销费用提供资金。为了取消糖浆的固定价格，可口可乐公司修改了已存在60年的特许协议，并同意向其一些最大的装瓶商出售浓缩品（无糖精），作为修改协议的交换条件。

1982年，可口可乐改变了广告主题。Goizueta说：“用我们的新口号‘Coke is it '，自豪地表明我们是第一的；我们以前的口号‘Have a Coke and Smile'非常好，但我们正处于激烈竞争之中，这口号象一句民谣。竞争势头已从Purchase,New York（百事可乐的总部）转移到了我们亚特兰大。”

Goizueta战略计划还扩展了可口可乐的公司战略。公司私营的咖啡业和茶业被出售，塑料制造公司和酒业公司也是如此。1982年，觉察到影视业的增长潜力及其与市场营销的协同作用，可口可乐在1982年收购了哥伦比亚**公司。Goizueta说，可口可乐将成为“在饮料业和娱乐业中都具备强势的企业”。

可口可乐还对装瓶网落做了改变。公司鼓动经营不善的装瓶商出售其经营权，并通过杆杠兼并的方式卖掉自己的大部分装瓶点。1980年至1984年间，特许经营中所有权发生改变的相当于50%的可口可乐产量。可口可乐的管理人员指出，公司在购买中起了一定的作用，并且在不少情况下，为潜在买主提供资金。公司有时在新特许的装瓶商那里占有一部分股分，但牢记保持一个独立的装瓶网络。到1985年，可口可乐属下的装瓶厂只生产可乐产量的11%。

对于可口可乐的装瓶网络，这种从80年代初Robert Goizueta开始的变化一直延续。在80年代中期，可口可乐的350个特许经营商中，有150_200个提出转让其特许经营权。在1986年，可口可乐公司购回了他最大的两个特约经营权，他们由Beatrice和J．T．Lupton公司所拥有，J．T．Lupton公司是一家私有的可口可乐装瓶商，占有美国可口可乐产量的15%和Dr．Pepper产量的40%。这两家公司的获得，使得可口可乐自身的拥有的装瓶产量从11%提高到38%。

这些兼并在创立可口可乐企业集团（CCE）和1986年11月售出51%股份给公众时达到了顶点。CCE创立后和其供应商与销售渠道重新进行了新的谈判，巩固主要市场，削减20%劳动力，并通过统一分销和原材料采购降低成本。1986和1987年，CCE每箱可乐的净售价降低了2．5%。在1989年，CCE买出的苏拓比1986年多了20%，CCE的利润在整个80年代末期来说是不稳定的。

80年末，可口可乐公司建议它的特许协议应该由“Master Bottle Contract"来代替，降低固定的糖浆价格和可口可乐商标特许权费。到89年底，新合同覆盖了大约70%的美国可口可乐产量。78年到89年之间，新合约下的装瓶商经历了可口可乐糖浆价格约60%的上涨。

百事可乐

最初于1890年代由美国北加州一位名为Caleb Bradham 的药剂师所造，以碳酸水、糖、香草、生油、胃蛋白酶 (pepsin) 及可乐坚果制成。该药物最初是用于治理胃部疾病，后来被命名为“Pepsi”，并于1903年6月16日将之注册为商标。该药剂师在药房内提供饮品给客户享用，百事可乐的名气由此而起。经过十七年的成功，Bradham认为糖的价格会大升，逐把不少资产用作购买糖。但事与愿违，糖价没有上升，反而下跌，因此蒸发了不少财富，他的百事可乐于1923年宣布破产。至1931年，百事可乐被Loft糖果公司的主席Charles G Guth收购，使它能再度在市场上出现。1940年百事可乐推出全国广告，其广告主题“Nickel Nickel”颇为流行，还被译为55种不同语言。百事可乐以再用酒樽来销售，创下佳绩，价格也比可口可乐便宜。因此曾被喻为“低下阶层的饮品”，在美国被视为黑人的饮品，加拿大则被说为法语人的饮品。为了改造形象，百事可乐于五十年代大卖广告，又找来了不少名人作产品代言人，使其销量直逼可口可乐，但终于没有超越。在六十年代，百事开始改变策略，以年轻人作卖点。1964年，百事可乐开始推出无糖的轻怡版。在八十年代，百事与可口可乐的竞争更为激烈，百事推出一系列以挑战为主题的广告，使对手销量下降，可口可乐不甘示弱，推出以“新可乐”为主题的广告。 百事灌装可乐

据07年资料显示

百事公司日前宣布对其组织结构进行战略调整，以使公司能够继续保持强劲增长势头，并更加充分地发挥高级***员的才能。

百事公司董事长兼首席执行官卢英德(Indra Nooyi)表示：“由于百事公司近年来的有力增长，我们正在达到一种空前的规模，此时将两个运营部门改为三个可以更好地对业务进行管理。”她补充说：“新创建的部门跨越北美和国际市场，既有发达市场，又有发展中市场，不仅使我们能够更好地共享我们北美与国际业务的好经验，同时也为我们的高级主管人员提供了一个宝贵的发展机会。”

百事公司此前由百事北美公司和百事国际集团组成，现在划分为三个主要运营部门：

百事美洲食品公司(PAF) - 其中包括菲多利北美、桂格食品以及全部拉丁美洲食品和休闲食品业务(包括墨西哥的Sabritas和Gamesa业务)。现任百事北美公司首席执行官的约翰·康普顿(John Compton)将担任PAF首席执行官，他是在公司供职24年的资深人士。

百事美洲饮料公司(PAB) - 其中包括百事可乐北美、佳得乐、纯果乐和全部拉丁美洲的饮料业务。现任百事国际集团商业执行副总裁的Massimo d' Amore将担任PAB首席执行官，他在百事公司管理层有13年的任职经验。

百事国际集团(PI) - 其中包括百事公司在英国、欧洲、亚洲、中东和非洲的全部业务。百事公司副董事长兼百事国际集团首席执行官白怀民(Mike White)将继续领导这个部门。他还将负责公司全球的两个战略职能部门：采购和信息技术，包括公司的业务改革计划。此外，他还将在百事公司的领导能力开发计划方面密切配合董事长兼首席执行官卢英德(Indra Nooyi)的工作。

按形式上的统计，今年前三个季度，PAF的营业收入占百事公司总收入的45%左右，PAB约占30%，PI约占25%。

作为机构变化的一部分，现任百事公司运营执行副总裁休·约翰斯顿(Hugh Johnston)将担任百事可乐北美公司总裁，他是百事公司一名任职18年的资深管理人士。他将接替百事可乐北美公司现任首席执行官兼总裁道恩·赫德森(Dawn Hudson)的职位，赫德森已决定到公司外另谋高职。

管理层的这些任免变更立即生效。百事公司期待到2008财年开始时完成所有职责的过渡和隶属关系的改变。

卢英德说：“我深信新的组织结构在未来的岁月将帮助我们取得有力的最佳业绩和持续的两位数利润增长。作为首席执行官，同时也作为一名股东，有机会能与这些天才的领导者密切共事，我感到十分幸运：

白怀民(Mike White)，百事公司副董事长。他将携其丰富多彩的全球领导经验、战略眼光和强有力的经营业绩纪录融入到未来能够大展宏图的新角色。他是我在公司运营方面最亲密的伙伴，这次重组有他明智的建议和持续的支持可以依赖，使我感到十分荣幸。

约翰·康普顿(John Compton)是一位了不起的管理人才，拥有高超的领导艺术和对业务的深刻了解，并具有建立杰出的客户关系的长期纪录。他在公司多个部门长达24年的供职经验是无价之宝，他将领导我们在全美洲的休闲食品和食品业务。

Massimo d'Amore是一位能够催人奋进的领导者，是当今百事公司最好的品牌建设者。他在百事国际集团担任过多项职位，包括拉丁美洲饮料地区总裁，也担任过公司的部门领导，曾任公司战略与发展部门负责人。他在全球饮料业务方面有广博的知识，包括品牌和装瓶业务。

休·约翰斯顿(Hugh Johnston)实际上在公司的各个部门都任过职，拥有优异的业绩记录：曾在菲多利业务部门任过职；曾任百事可乐特许开发行政官；曾任公司管理和行政与战略部主任；曾任北美饮料和食品首席财务官；曾任采购、IT和业务改革全球负责人。我完全相信他会顺利地过渡到PCNA的新职位。”

卢英德说道：“让我借此机会对道恩·赫德森(Dawn Hudson)表示感谢，感谢她在过去的11年中为百事公司做出了非凡的贡献。她是一位极富才华和激情的领导者，祝她在未来的工作中获得更好的成绩。”

广告 一词，据考证是一外来语。它首先源于拉丁文advertere，其意为注意，诱导，传播。下面是我带来百事可乐的英语广告词，欢迎阅读!

百事可乐的 英文广告词

1898 fresh, delicious, Pepsi

1903 refreshing, cool heart, enhance digestion

1905 Delicious drink

1906 Natural Beverage - Pepsi

1907 Pepsi: delicious, healthy

1909 Pepsi: Make you glow

1910 drink Pepsi, make you satisfied

In 1923 this is healthy: Pepsi tastes Pepsi and you will like it

1928 Pepsi, to inspire your morale

1932 the same price, double the enjoyment

1939 the same price, double the amount

1940 Pepsi is your drink

The tempting tastes of 1943

1945 Pepsi: more and better

In 1949 the best taste, spend less

1950 volume, vitality more

1953 fresh, refreshing

1958 love social, drink Pepsi drink Pepsi, by friendship

1959 Pepsi makes you feel good

1961 This is Pepsi, it belongs to the young heart

1963 to rise it, you belong to a new generation of Pepsi

1964 to make their own dynamic, you are a new generation of Pepsi

In 1967 the taste is unique, Pepsi surging forward to enjoy the incomparable Pepsi

1969 Life / Devotion You get from life, Pepsi gets it from devotion

1971 has a Pepsi days

Become a Pepsi in 1973, feel free

Pepsi Challenge in 1975, let your feelings come to a decision

1976 has a Pepsi era

In 1979 to grasp the spirit of Pepsi, Pepsi challenge

1982 Pepsi drink, enjoy the delicious life ah! Pepsi era

1983 is now to experience Pepsi

1984 Pepsi, a new generation of choices

1987 Pepsi: The American Choice

1990 Dear, this is what you need

1992 can not do without it - Pepsi

1993 young, happy, drink Pepsi

Pepsi in 1995, there is no choice

In 1996 a new page was changed: Pepsi

百事可乐的 经典广告词

First, Pepsi in the Western advertising

PepsiCo partners BBDO for Pepsi to create a lot of imaginative television advertising, such as "shark", "spacecraft" and so on, these ads, for the post-World War II peak of American youth, advocate "fresh stimulus is unique" Unique consumer goods and clear distinction between the old generation of rebellious mentality, the "new generation" of consumer tastes and lifestyles

1998-1999 period, Pepsi in the Chinese market, respectively, introduced the World Cup soccer tournament ring, cap replacement and redemption of soccer star prizes activities, seven-romantic small passbook for prizes and Macau tourism activities These activities involve a wide range of influence, the promotion of the terminal, increase sales played a positive role

Pepsi-Cola for Chinese consumers also specially designed a limited edition edition of the Year of the Horse Year of the Horse, the new packaging an anti-Pepsi-like blue-based style, not only the color of golden light shine, but also printed with galloping horse, "I wish you Pepsi" is also printed on the new packaging, with the collection value

Second, the differences between Chinese and Western advertising

1, China's advertising reflects a common concept of people's groups: emphasis on the whole, attaches great importance to family and affection; and Western advertising reflects their self-centered culture, emphasizing the individual's independence and the main role of individuality publicity From a typical aesthetic point of view, emphasizing the typical concept of individuality is developed from the typified concept, the effect is better than the latter For example: Pepsi was once in China to promote family reunion and happy sharing

2, Chinese advertising based on virtue and marriage with the spirit of the times, and establish a correct positive advertising image; and overseas advertising language is focused on direct publicity business and productsFor example: advertising for the table shop, the country may tell the audience, "seize the second race points, the entrepreneurial difficulties difficult, I do not, work together, in the man-made", seize every opportunity to show traditional Chinese virtues, education, consumer, and foreign advertising "A table of talent, love at first sight", even with two puns idiom, highlighting the dignified and graceful watches and clocks, people love at first sight, resulting in wearing a watch to enhance the feeling of temperament

3, in the form of expression, the domestic advertising language most words with stringent, neat, and like to use the poem The foreign advertising language tend to eclectic free body, often using metaphor, exaggeration, anthropomorphic rhetoric and other means For example: optical shop, the domestic advertising language is "the existence of insight in the chest, fundus distinguish", is the antithesis of the verse Overseas slogan humorous way to make warm tips: "The eyes are the windows of the soul, in order to protect your soul, please put your glass windows"

This ad is used in metaphor and anthropomorphic rhetoric, so that consumers feel kind and moved In the expression style, the domestic advertising slogans are mostly solemn, serious, direct; such as JLF wine "Jinliufu wine, the Chinese people's wine!" And overseas advertising language is mostly humorous, funny, lively Such as the United States a beauty salon: "Please do not go out with us from the woman flirting, she may be your grandmother"

4, most of the domestic advertising will add some elements associated with traditional practices, such as the Pepsi-Cola New Year ads have Chinese Red, couplet, Chinese knot, and so on

Third, the Chinese and Western advertising in common

Chinese and Western advertising in whatever way, its common purpose is to promote products and improve product visibility, its specific programs and ideas are based on their own consumption environment and consumer acceptance of cultural habits

The Pepsi advertising, the Chinese and foreign advertising is the concept of publicity "desire unlimited" to promote young people's aggressive attitude towards life, meaning young people, opportunities and ideals are infinite, they can enjoy reverie And the pursuit In order to promote this idea, Pepsi choose football and music as the basis of brand and corporate culture carrier, in advertising and social welfare activities with Michael Jackson, Leslie, Britney, Faye Wong, Luo, Jolin Tsai, Guo Pepsi, Kelly Chen, Sammi Cheng , Zhao Chenhao, heat brothers, Beckham, Rivaldo,

Carlos, Fan Zhiyi, Li Weifeng, Qi Hong perfume and so a large number of stars as a brand ambassador, strongly advocated corporate culture advocated by the spirit of Pepsi's "new generation of choice" and respected "Happy Freedom" style is widely, Young people's understanding and acceptance

百事可乐英文广告

Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by

pharmacist Caleb Bradham In 1898, "Brad's

Drink" was changed to "Pepsi-Cola" and later

trademarked on June 16, 1903[1] There are several theories on the origin of the word "pepsi" The only two discussed within the current PepsiCo website

Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola

The word Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one's

stomach Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly

Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink

It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts Whether the original recipe included the enzyme pepsin is disputed

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse That year, Bradham sold 7,968 gallons of syrup The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons In 1924, Pepsi received its first logo redesign since the original design of 1905 In 1926, the logo was changed again In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in

newspaper ads as "A bully drinkrefreshing, invigorating, a fine bracer before a race"

In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by

speculating on wildly fluctuating sugar prices as a result of World War I Assets were sold and Roy C Megargel bought the

Pepsi trademarkEight years later, the company went

bankrupt again Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc Loft was a candy manufacturer with retail stores that contained soda fountains He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula

THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals

百事可乐的英文广告词相关 文章 ：

1 经典英文广告语集锦

2 2015年经典的英语广告词

3 百事可乐创意广告词

4 百事可乐经典广告词大全

5 经典英语广告词欣赏

百事公司（Pepsico，Inc）是世界上最成功的消费品公司之一，在全球200多个 百事可乐

国家和地区拥有14万雇员，2004年销售收入293亿美元，为全球第四大食品和饮料公司。2006年，曾获得由世界企业品牌竞争力试验室《中国100家最佳雇主排行榜》的第53名，在2004年公布的《财富》杂志全球500强排名中，百事公司位列第166位，并于最近连续两年被评为《财富》“全球最受赞赏的饮料公司”第一名。在2004年《福布斯》杂志“全美最有价值公司品牌”中百事公司位列在前十名。2003年8月《商业周刊》评选的全球最有价值品牌的排名中，百事公司旗下的百事可乐品牌排名在第二十三位。百事公司的前身百事可乐公司创建于1898年。百事可乐公司于1965年与世界休闲食品最大的制造与销售商菲多利（Frito-lay）公司合并，组成了百 百事可乐

事公司。为了更好的发挥产品结构优势，将市场经营重点在核心品牌方面，百事公司曾于1997年10月作出重大战略调整，将拥有必胜客（Pizza Hut）、肯德基（KFC）和Taco Bell的餐厅从公司分离出去，使之成为一家独立的上市公司，即百胜全球公司（Tricon Global，现公司名为YUM！）,这也以便集中精力进行品牌建设和品牌营销。1999年，百事公司将其百事可乐罐装百事公司（Pepsico，Inc）是世界上最成功的消费品公司之一，在全球200多个国家和地区拥有14万雇员，2004年销售收入293亿美元，为全球第四大食品和饮料公司。 百事可乐

1898年8月28日，是百事可乐“Pepsi-Cola”攠诞生的日子。这是每一个关爱百事可乐的人们都引以为骄傲且不会忘却的日子。 一百多年来，百事可乐在喧嚣、纷乱、竞争的氛围中，随着时代的步伐，与美国和世界一起成长、壮大。如同一个“哇、哇”坠落于人世的幼小生命，百事可乐在经历了无数次与命运、病痛、磨难、灾难的抗争，甚至跌倒在死亡线上的挣扎之后，昂首挺胸地步入了人生最为绚丽的青春年华，迎来了生机昂然的春天。在广阔的全球饮料市场上，百事可乐后来居上，终于与先于其12年问世的可口可乐并驾齐驱、鼎分天下。 百事可乐

在全球的可乐市场中，可口可乐均占上风，但在加拿大的魁北克省，该处的百事可乐销量却比可口可乐高，是少数能超越可口可乐的地区。在那里，不少说法语的人均惯饮百事，透过法语明星做代言人，百事在当地的市场地位得以把持。在二十世纪中期，百事的名称曾是当地的英语人贬低法语人的字词。

IT基础技术的提供 IC研发、软件编写 如INTEL、MS等 IT技术产品化 元器件、部件、组件制造 如精英、大众等 IT产品集成化 计算机及外设制造商 如联想、IBM IT产品系统化 解决方案、信息系统 如华为、HP IT产品流通 渠道、销售 如神州数码 IT产品服务 咨询服务和售后服务 如蓝色快车 IT产业舆论支持 IT类媒体 如CCW、CCID IT产业第三方服务 各种需要配套的服务 如法律咨询、PR服务 IT后备人员培养 各种院校 如计算机专业 IT产业合作组织 各种协会、集会。 IT是InformationTechnology的缩写，意为“信息技术”，包含现代计算机、网络、通讯等信息领域的技术。IT的普遍应用，是进入信息社会的标志。 应该这样理解：IT应是一个行业，而这个行业包括了很多不同的职业，这些职业都是和信息技术相关的。其实说到IT（InfomationTechnology-信息技术)包括范围之广，大到包括航天卫星，小到一个公司的打字员都与IT有关，不过我们目前讨论范围初步限于与电脑技术及其行业应用。 IT是信息技术的简称，Information Technology,指与信息相关的技术。不同的人和不同的书上对此有不同解释。但一个基本上大家都同意的观点是，IT有以下三部分组成： -传感技术 这是人的感觉器官的延伸与拓展，最明显的例子是条码阅读器； -通信技术 这是人的神经系统的延伸与拓展，承担传递信息的功能； -计算机技术 这是人的大脑功能延伸与拓展，承担对信息进行处理的功能。 所谓信息化是用信息技术来改造其他产业与行业，从而提高企业的效益。在这个过程中信息技术承担了一个得力工具的角色。 顺便说一句何谓IT产业，有一个大致的分类，可以供大家参考： IT基础技术的提供 IC研发、软件编写 如INTEL、MS等 IT技术产品化 元器件、部件、组件制造 如精英、大众等 IT产品集成化 计算机及外设制造商 如联想、IBM IT产品系统化 解决方案、信息系统 如华为、HP IT产品流通 渠道、销售 如神州数码 IT产品服务 咨询服务和售后服务 如蓝色快车 IT产业舆论支持 IT类媒体 如CCW、CCID IT产业第三方服务 各种需要配套的服务 如法律咨询、PR服务 IT后备人员培养 各种院校 如计算机专业 IT产业合作组织 各种协会、集会

可口可乐

Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries It is produced by The Coca-Cola Company and is often referred to simply as Coke or (in European and American countries) as Cola or Pop Originally intended as a patent medicine when it was invented in the late 19th century by John Stith Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century

The company produces concentrate, which is then sold to various licensed Coca-Cola bottlers throughout the world The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name The most common of these is Diet Coke, which has become a major diet cola However, others exist, including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Cherry Coke, Coca-Cola Zero, Vanilla Coke and special editions with lemon and with lime and even with coffee

In response to consumer insistence on a more natural product, the company is in the process of phasing out E211, or sodium benzoate, the controversial additive linked to DNA damage and hyperactivity in children, of Diet Coke The company has stated that it plans to remove the controversial additive from its other products - including Sprite, and Oasis - as soon as a satisfactory alternative is discovered[1]

History

The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Stith Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885[2][3] He may have been inspired by the formidable success of European Angelo Mariani's cocawine, Vin Mariani

In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Cola The original recipe was made without carbonated water, but was added later when Pemberton was mixing the drink for friends without the carbonated water and accidentally added it to a glass His friends loved it more and he decided to continue making his drink with the carbonated water instead[4] The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886[5] It was initially sold as a patent medicine for five cents[6] a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health[7] Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal[8] For the first eight months only nine drinks were sold each day[citation needed]

By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888[9] The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: JC Mayfield, AO Murphey, CO Mullahy and EH Bloodworth Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product[10]

In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well[11]

Old German Coca-Cola bottle openerIn 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910, Candler had the earliest records of the company burned, further obscuring its legal origins Regardless, Candler began marketing the product, although the efficacy of his concerted advertising campaign would not be realized until much later By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA In 1935, it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients[12]

Coca-Cola was sold in bottles for the first time on March 12, 1894 Cans of Coke first appeared in 1955[13] The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891 Its proprietor was Joseph A Biedenharn The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar Asa Candler was tentative about bottling the drink, but two entrepreneurs from Chattanooga, TN, Mr Benjamin F Thomas and Mr Joseph B Whitehead, proposed the idea and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar Candler never collected his dollar, but in 1899 Chattanooga, TN became the site of the first Coca-Cola bottling company [14]However, the loosely termed contract proved to be problematic for the company for decades to come Legal matters were not helped by the decision of the bottlers to subcontract to other companies—in effect, becoming parent bottlers[15]

Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach

百事

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo It is sold in stores, restaurants and from vending machines The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina The brand was trademarked on June 16, 1903 There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan

Origins

Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham In 1898, "Brad's Drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903[1] There are several theories on the origin of the word "pepsi" The only two discussed within the current PepsiCo website are the following:

Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola

The word Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one's stomach Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly

Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink

It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts Whether the original recipe included the enzyme pepsin is disputed[2][3]

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse That year, Bradham sold 7,968 gallons of syrup The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons In 1924, Pepsi received its first logo redesign since the original design of 1905 In 1926, the logo was changed again In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as "A bully drinkrefreshing, invigorating, a fine bracer before a race"

In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I Assets were sold and Roy C Megargel bought the Pepsi trademark[4] Eight years later, the company went bankrupt again Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc Loft was a candy manufacturer with retail stores that contained soda fountains He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula

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