说白了，strategy是目标，tactic是方法。
因为翻译不同，所以冒出来许多说法，其实根本就这两个
一、专业名词1，电子商务electronic commerce 视频会议video conference 不断增长ever –increasing 供应商supplier
内部运营internal operation 组织organization 交易transaction 消费者consumer 有效率的efficient 有d性的flexible
2，电子邮件营销email marketing 市场调研market research
提高整体营销信息enhance overall marketing message 拓展网络exploit the web 网络能力capabilities of the web 离线营销活动offline marketing activities 传统营销traditional marketing 品牌的忠诚度brand loyalty
传统促销方法traditional promotional methods 营销策略marketing strategy3，电子银行electronic bank 家庭银行home bank 支付账单pay bills 私人网络private network 金融机构financial institutions 银行服务banking services 在线申请apply online
4，电子支付electronic payment
2013BEC商务英语考试全攻略BEC初级BEC中级BEC高级
电子支票electronic checks 电子货币electronic money 经常账户checking accounts 数据加密data encryption 客户认证client authentication 智能卡smart cards
计算机硬盘computer hard disks 银行部门banking sector 小额支付small value payment
5．网上购物流程the flow of shopping/purchasing online迅速发展rapid growth/development虚拟商店virtual stores/shops产品规格specification 电子银行cyber bank 购物中心shopping center 在线付款payment online 确认订单confirmation of the order 总金额total amount 批号date code
6，最终产品finished goods相关信息related information 产地the point of origin
运输与配送transport &services
国际供应链管理international supply chain management 预售服务pre-retailing services军事策略military strategy
战时物资生产wartime material production 集中于centering on
战略物资补给strategic commodities supply
7,file transfer 文件传输digital cash 电子现金
geographical location 地理位置 on a global scale 在全球范围 EDI 电子数据交换 competition 竞争 definition 定义 manufacturer 生产商 advertising 广告 interaction 互动
8 ,internet marketing 网络营销 electronic mediu电子媒介affiliate marketing 会员营销merge…with…与…融为一体 distribute products 配送产品community activities 社区活动marketing objectives 营销目的 loyalty program 贵宾会员计划
provide comprehensive information 提供综合信息 commercialization 商业化9, virtual bank 虚拟银行 online bank 在线银行 physical bank 有形银行 banking activities 银行业务credit unions 信用合作社credit card products xyk产品
open a checking or savings account 开立支票或储蓄账户 10, paper checks 纸质支票
banking settlement system 银行结算系统
payment data 支付数据
secure communication protocols 安全通信协议 secure payment protocols 安全支付协议 server authentication 服务器认证prepaid cards 预付费卡electronic purses 电子钱包digital cash 数字现金access product 可存取的产品
11, shopping online 在线购物 business directories 企业名单purchasing process 采购流程authentication centre 认证中心surfing the internet 网上冲浪 names of commodities 商品名称lead time 交货日期terms of payment 付款方式payment authentication 付款认证release the goods 发货
12, the efficient and cost-efficient flow 有效而合算流动 raw materials 原材料 in-process inventory 半成品
For the purpose of conforming to in motion and rest 为满足消费者需要 the management of inventory in motion and rest 动态与静态的库存管理 IT solutions 信息技术解决方案 added-value 增值
in military science 在军事科学方面the most crucial element 最关键的要素a network of transportation 运输网络 二、句子翻译（1,2,14,17,18）（英→汉）
1．
1)in another word ，electronic commerce is the buying ，selling and trading of goods and services through private and public networks .
换句话来说,电子商务是指通过私人或公众网络来买卖或交换货物和服务
2)first stage of EC expansion is that with in the “connected ” or “online ” computer users . EC的首个发展阶段局限于“在线”计算机用户
3)the second wave will come when more people get access to computers (via lowered computer prices or cheaper device )
第二个高峰将会在更多人可以通过更低廉的价格或设备访问计算机的时候来临 4)the third expansion is predicted to be from those with non-computer access to the global network :through broadcast TVs ,cable TVs ,telephone networks and new appliances . 据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面，例如通过无线电视，有线电视，电话网络及新型的设备上网
5)a widespread use of these cheaper access media represents the phase of “bringing workplace computers into living room ”
低价的接入设备的广泛使用代表着进入了“家庭办公”的新时代 2，
1)the conveniences afforded by electronic commerce is limitless .电子商务提供的便利是无止境的
2)more than 100 countries are linked into exchanges of data ,news and opinions . 超过100个国家已经接入互联网，交换资料、新闻和言论。
3)in traditional business ,buyers and suppliers search for each other through advertising ,trade shows ,brokers,and dealers .
在传统贸易中，买方和卖方会通过广告，贸易展会，代理商和中间商来寻找对方 4)electronic commerce will lead to a difference in the way we live our lives and accomplish our day-to-day work .
电子商务将会改变人们日常生活和工作的方式
5)electronic commerce opens up new avenues for the marketing of traditional goods and services directly to consumers .
电子商务为传统商品和服务的市场开拓提供了全新的渠道 3，
1)nowadays ,turning on the computers ,entering various kinds of virtual shops
这样，音乐就会成为一种营销工具。
The music, then, becomes a marketing tool.
告诉他是有关营销计划的事。
Tell him this is about the marketing project.
市场营销专家想要知道他们买些什么。
Marketing specialists want to know what they buy.
一个原因是日本缺乏政府部长们的营销支持。
One reason was deemed to be lack of marketing support from government ministers.
市场营销者运用社会媒体和新科技来向年轻人销售产品。
Marketers use social media and new technology to reach young people and sell products.
西联汇款正面向美国的拉美移民开展此项新服务的营销。
Western Union is marketing its new service to Latino immigrants in the United States.
这是一种比较少见的营销手段，把你的预期挫败到如此程度。
It is a rare piece of marketing that confounds your expectations as dramatically as this.
他们可以充分利用在采购、制造以及营销和贸易上的整合优势。
They can exploit synergies in purchasing, and in manufacturing as well as in marketing and trading.
理论上，这是一种新兴的推荐式经济，也是口碑营销的一种规则系统。
In theory, this was to become a new recommendation economy, an algorithmic form of word of mouth.
谁是我们的目标市场?在营销中使用什么形式的媒介手段。以及预算?。
Who is our target market, what forms of media to use in the campaign as well as the budget?
Last year Shiseido launched a campaign to boost the visibility of the Shiseido brand in overseas markets.
尽管金融学和市场营销学也让我颇感兴趣。
At the moment, I am leaning towards economics and strategy, although finance and marketing also have me interested.
上世纪的免费是有效的市场营销策略，而本世纪的免费则是一种全新的经济模式。
While the last century's Free was a powerful marketing method, this century's Free is an entirely new economic model.
这里还有许多其它的成本，例如研究，设计，营销和专利费用，还有销售商本身的成本。
There are many other costs, such as research, design, marketing and patent fees, as well as the retailer's own costs.
损害已经被修复，游客似乎不在乎他们所受的伤害——也许是被聪明的营销活动所怂恿。
The damage has been repaired and tourists seem to have abandoned their misgivings—encouraged, perhaps, by a clever marketing campaign.
社交网也会对消费者行为产生深远的影响，从而驱使各家公司把大量营销预算转移到自己身上。
They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.
当海尔这样的消费品制造商在海外扩张时，他们需要管理分销零售网络，并开发新的营销策略。
When manufacturers of consumer goods such as Haier expand overseas, they need to run distribution and retail networks and develop new marketing strategies.
这样，拍卖行对中国买家有针对性的营销活动就变得更加重要了。中国买家在其他领域也很活跃。
That makes it more important for auction houses to tailor their marketing to the Chinese, who are active in other categories as well.
Computer-analyzed marketing reports can help to decide which products to emphasize now, which to develop for the future, and which to drop.
这两种方式是两个极端。在全资分支机构的情况下，国内公司为国外的生产、管理和营销负全部责任。
These two are two extremes. With wholly owned subsidiaries domestic firms take all responsibility for manufacturing, managing and marketing their products in the foreign country.
现代影院数量的增长扩大了中国城市里的屏幕数量，而私人企业家的投资，也使得电影的市场营销更加有效。
The growth in modern theaters has spread the number of screens in Chinese cities, and investment by private entrepreneurs has led to more effective marketing.
在过去的18个月里它重组了各个部门，并且启用营销背景的经理替代他们技术背景的同事负责公司的运营。
In the past 18 months the company has reorganized its divisions and put managers from a commercial background in charge instead of their technical colleagues.
我学过的课程有市场营销、商业法、商业英语、统计学、市场原理、销售管理、销售原理、经济学和心理学。
The courses I completed are marketing, business law, business English, statistics, marketing principles, sales management, distribution theory, economies and psychology.
公司荟萃各类高级技术人员和高级管理人员，拥有一流的专业技术、流的市场营销队伍和科学化的企业管理模式。
The company has all kind of the staff of technical and management, has the first-class specialized technical, the first-class marketing troop and the scientific business model.
韩德胜的振兴计划是明智的——减少品牌、增加资本投资、每个品牌独立营销、减少产品开发的随意性和重复性等。
His revival plan is sensible – fewer brands, more capital investment and marketing in each one, a less haphazard and duplicative approach to product development, and so on.
对于市场营销这一镜像世界，这第三个答案就意味着消费者的消冻结费。他要么锁定他初始的品牌，要么完全停止购买。
For the mirrored world of marketing, this third answer means the consumer freezes. He either locks onto whatever brand he began with, or he stops purchasing altogether.
不过，她真正的遗产是首创了环保的营销手段，并把控制环保和道德的忧虑的手法带入了主流的商业领域——这或喜或忧。
But her real legacy was to pioneer greenery as a marketing tool, and bring the harnessing of environmental and ethical concerns into the business mainstream, for good or ill.
事实上，在巫术男孩系列冒险小说第一部《哈利·波特与魔法石》出版前数周，他辞去布卢姆斯伯里营销总监一职，离开了出版社。
In fact, the former marketing director left Bloomsbury weeks before the publication of Harry Potter and the Philosopher 's Stone , the first installment of the boy wizard's adventures.
随着更多的企业公司功能，诸如人力资源或营销等功能，通过网络来管理，商业公司便能够看见整个商业的模式且更容易实现信息共享。
As more corporate functions, such as human resources or sales, are managed over a network, companies can see patterns across the whole of the business and share their information more easily.
此外，中国中产阶层购买的汽车数量要多于其它任何国家，与此同时，上海和北京等超大城市的炫耀性消费，也正在改变许多产品的设计与营销方式。
And China's middle-class now buys more cars than any other country's, while conspicuous consumption in huge cities such as Shanghai and Beijing is changing how many products are designed and marketed. 我们必须立刻进行媒体广告企划。
We need to get right on the media advertising plan.
企划广告时，就该想到如何销售。
Plan the sale when you plan the ad.
今天，总经理给了我一个企划案。
Tom: Today, general manager gave me a proposal.
我需要你在这个企划上协助我。
I need your assistance on this project.
基本上是最了解该企划的人。
basically the person who understands the project best.
海伦：说得对。请准备一份更详细的企划书。
Helen: Good point. Please prepare a more detailed proposal.
丽莎：卡特女士很不喜欢我跟她提的企划案。
Lisa: Ms. Carter hated the proposal I made to her.
培训部，公关部，办公室和企划部都在这一楼层上。
On this floor, we have the Training Department, Public Relations, the General Office and the Planning Department.
我来电的目的是要安排会议讨论你寄过来的企划书。
I'm calling to arrange a meeting to discuss the proposal you sent.
事实上，对很多比较小的社福团体来讲，连企划怎麽写都有困难。
In fact, smaller social welfare organizations even have difficulties writing up a project plan.
汤姆：这些企划案不是你的主管构思出来的吗？你只是做报告而已？
Tom: Isn't your supervisor the one who comes up with these proposals? And you just present them?
也许你对作为一个活动企划并不十分感兴趣，但你仍喜欢规划活动。
Perhaps being an Event Coordinator isn't quite what you're interested in but you do enjoy planning events.
你在11：30有一个企划会议。还有， 你父亲的办公室来过电话。
You have an 11:30 layout conference, and your father's office called.
公众和私人组织之间的合作关系的目标是帮助一切，从财政安全到书写商业企划。
Partnerships between public and private organizations aim to assist with everything from securing financing to writing a business plan.
蓝海策略可运用于产品企划程序中，帮助拟定蓝海构想，作为后续造形设计之依据。
The blue ocean strategy can be used in product planning process to set up blue ocean ideas as bases for subsequent development of product form.
设在北京的总部主要负责公司上下的人事、管理、企划、宣传、销售、以及售后服务。
The headquarter setup at Beijing is mainly responsible for the HR, management, planning, promotion, sales and after sales service of the company.
当前国内品牌服装市场存在的主要问题是：市场定位雷同、产品企划跟风、推广策略单调。
The subject matter that the clothing market of present domestic brand exists is: Market orientation duplicate, products enterprise planning with wind, popularizes tactics to be dull.
是一部录影带的名称，专为当地遗产企划录制，用来记录这个太空中心所进行的飞行计划。
Thrust into Space is the title of a videotape made especially for the Local Legacies project that documents the flights made from this Space Center.
本课程为《电玩企划》之衔接课程，其目的在于提供学生对商业电玩设计与研发的深层认识。
The goal of this course is to provide the students with a firm understanding of commercial game design and development.
霖电影（马）有限公司制作企划，他也是一位喜欢旅游、看电影、烹饪以及爱好美丽东西的男人。
Leonard Tee is a movie producer who loves traveling, cooking and is a self-proclaimed perfectionist.
有著崇高的理想及和平的目的，这个企划创作出美好的音乐，藉由这次独特的经验跨越宗教的对立。
With lofty ideals and peaceful intentions, the project has made wonderful music, crossing religious divide through this unique experience.
任何时候如果有任何问题，请不必客气，来找企划组的史密斯小姐或来找我，我很会很乐意帮助你们的。
If you have any questions at any time, please feel free to see Miss Smith of the planning staff or me. We'll be happy to help you.
制定配合企划部营销计划的本部销售方案，分解部门销售任务指标，协调各部门推进公司整体营销活动进程。
Cooperate with the sales plan of layout department, draw up sales program of our own department, break down the sales target, coordinate with all departments to advance the whole sales activities.
本课程在探究广播媒体的发展与特质，教导学生如何进行广播新闻、综艺、音乐与戏剧等相关节目的制作与企划。
Course this probe into development and speciality, radio of media, teach how is it broadcast news, variety, music, drama relevant section making and enterprise planning of eye to go on student.
Third, the CMA Exam will be changed from a 4-part exam to a 2-part exam, focusing on financial planning, analysis, control and decision support.
工作描述：承接康师傅在上海的品牌策略，带领9人的企划团队，针对沪东的区域市场特性，进行品牌的规划与推广！
Job Description: Carry out the marketing strategy for Chef Kang brand, be the leader of a group of 9, make promotion plan of the brand specific tailored for the market in eastern Shanghai.
从另一方面看，卓有成效的视觉企划可以从呆板的系统中解放出来，这个系统指的就是我们至今仍然沿用的网页开发环境。
On the other hand, compelling visual work can result from breaking out of the rigid system that the Web's design and development environment has, to date, retained.
该信讬特别企划主任丹尼尔．葛莱瑟说：「我们设计了这款游戏吸引年龄稍长的青少年，希望教导他们打喷嚏应慎选地点。
We did it to engage the older teen audience and teach them that where you sneeze matters, said Daniel Glaser, the trust's chief of special projects.
这项企划一旦在2009年完成后，联合国工业发展组织，希望流行竹子家具的趋势，能帮助衣索比亚的经济，并改善小农夫们的生活。
Once this four year project is complete in 2009, UNIDO hopes the trend for bamboo furniture will help develop the Ethiopian economy and transform the lives of small farmers.
这项企划将以2007年提出的管制为目标，让建筑物在2012年前，使用百分之15的再生能源，并在2020年前，达到百分之30的用量。
The project is a step toward compliance with a 2007 order requiring state buildings to use 15 percent renewable energy by 2012 and 30 percent by 2020.
（来源于《有道词典》）
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