2.梅汝和等译。
3.营销管理。
5.网络营销。
6.北京：中国劳动社会保障出版社，3[美]BudSmith等著。
7.王思宁等译。
8.网上营销指南。
9.??北京：电子工业出版社，4[美]MarthaMcEnally著。
10.袁瑛等译。
11.消费者行为学案例。
12.北京：清华大学出版社，5刘红强编著。
13.DELL营销。
14.北京：经济科学出版社，6杜明汉主编。
15.市场营销知识。
16.北京：中国财政经济出版社7孙秉申主编。
17.??企业市场营销实务。
18.北京：地震出版社，8范明明主编。
19.市场营销学。
20.北京：科学出版社，9兰苓主编。
21.市场营销学。
22.北京：中央广播电视大学出版社，10范明明主编。
23.市场营销和策划。
24.北京：化学工业出版社，11彭纯宪主编。
25.??网络营销。
26.北京：高等教育出版社，12梅绍祖等主编。
27.网络营销。
28.北京：人民邮电出版社，13钱东人等主编。
29.网络营销。
30.北京：高等教育出版社，14刘光峰等主编。
31.实战网络营销——理论和实践。
32.北京：清华大学出版社，15PM奇兹诺尔。
33.??乔慧存等译。
34.营销调研。
35.北京：中信出版社，16[美]菲利普?科特勒。
36.愈利军译。
37.营销学导论。
38.北京：华夏出版社，17[美]J。
39.Cataudella,B。
40.Sawyer,D。
41.Greely。
42.孙昕等译。
43.网上商店行销指南。
44.北京：清华大学出版社，18瞿鹏志主编。
45.??网络营销。
46.第二版。
47.北京：高等教育出版社，19冯英健著。
48.网络营销基础和实践。
49.北京：清华大学出版社，20钱旭潮汪群编著。
50.网络营销和管理。
51.北京：北京大学出版社，21尚晓春主编。
52.网络营销策划。
53.南京：东南大学出版社，22祖强李宇红等编著。
54.??网络营销。
55.北京：清华大学出版社，23吕英斌储节旺主编。
56.网络营销案例评析。
57.北京：清华大学出版社北方交通大学出版社，24周游、赵炎主编。
58.网络市场营销。
59.第一版。
60.北京：中国物资出版社，25刘兴根主编。
61.现代企业市场营销。
62.??第一版。
63.北京：经济管理出版社，26马绝尘主编。
64.本土市场营销。
65.第一版。
66.北京：企业管理出版社，27罗莉主编。
67.现代市场营销策略。
68.第一版。
69.北京：现代出版社，28杜明汗主编。
70.市场营销知识。
71.第一版。
72.北京：中国财政经济出版社，29陈放主编。
73.??企业病诊断。
74.第一版。
75.北京：中国经济出版社，30方光罗主编。
76.市场营销学。
77.第二版。
78.大连：东北财经大学出版社，31孔伟成陈水芬编著。
79.网络营销。
80.北京：高等教育出版社，32薛辛光主编。
81.网络营销学。
82.北京：电子工业出版社，33沈凤池主编。
83.??网络营销。
84.北京：清华大学出版社，34曲学军，刘喜敏主编。
85.网络营销。
86.大连：大连理工出版社。
应该够了吧。。。[1] 刘亚平, 蒲继生, 巨正东. 谈谈我国企业开展网络营销的问题[J]. 科学.经济.社会 , 2001,(03)
[2] 宋宇. 试论网络营销发展的现状与对策[J]. 西昌师范高等专科学校学报 , 2004,(02)
[3] 刘永智. 浅谈我国网络营销的现状及对策[J]. 徐州教育学院学报 , 2004,(03)
[4] 刘静. 新时代的网络营销[J]. 天中学刊 , 2005,(02)
[5] 唐丽芳. 病毒式网络营销[J]. 沧州师范专科学校学报 , 2005,(01)
[6] 刘朝. 网络购物:困难还在,明天会好[J]. 21世纪 , 2000,(02)
[7] 曾宇容. 网络营销的理论基础及实施步骤[J]. 湖北商业高等专科学校学报 , 2001,(04)
[8] 秦苒. 浅议网络营销[J]. 安阳师范学院学报 , 2002,(01)
[9] 康云. 浅谈网络营销的发展[J]. 中南民族大学学报(人文社会科学版) , 2004,(S2)
[10] 彭光辉. 网络营销经营风险与对策[J]. 湖北职业技术学院学报 , 2004,(02)
[1] 杜新丽. 网络营销设建的思考[J]. 河南科技 , 2005,(11)
[2] 李俊英. 电子商务对市场营销方式的影响研究[J]. 科技信息 , 2006,(12)
[3] 罗捷. 整合网络营销与传统营销[J]. 科技信息 , 2000,(11)
[4] 陈兵, 周志平. 整合网络营销——现代市场营销的主流[J]. 今日科技 , 2002,(05)
[5] 陈炜恒. 电子商务——来自网上的革命[J]. 世界知识 , 1998,(15)
[6] 石见. 网络营销坚定前行[J]. 中国青年科技 , 1999,(09)
[7] 王旗林, 黎志成. 网络营销的策略探讨[J]. 科技进步与对策 , 2000,(03)
[8] 杨开源, 邵莉. 网络营销初探[J]. 江汉石油学院学报(社会科学版) , 1999,(03)
[9] 王宏伟, 夏远强. 网络营销中商业伦理的探讨[J]. 科技进步与对策 , 2005,(03)
[10] 朱焱. 网络营销企业与顾客的关系定位[J]. 苏南科技开发 , 2001,(02)
The network marketing and traditional marketing what's different? The network marketing theoretically, the Internet, no time, by many regional limits and even means also greatly ahead, contain great business opportunity. Practically, it also or marketing, just with the high-tech means, he also has a management idea problem, also have strategic planning questions, there's a environmental analysis, a target market, a marketing strategy and method of performance, market competition and develop such problems, the off-line (the traditional marketing) all do bad enterprise, it is impossible to do in Internet marketing. A, management concept 1, ShiChangGuan problem Online "DengKeShangMen" is still relatively common, "selling concept" also has a large market, this regarding the effect of Internet marketing has a great effect. The initiative to understand and analyze the market environment, keenly feel market, find market opportunities and threats, the market for marketing or business, summarize unceasingly and use of market rules and mechanisms, make full use of market resources, these problems in online also need attention. And the off-line marketing without substantial difference. Without these, off-line slow-moving, online also not marketableOffline you will only DengKeShangMen, online you wouldn't the initiativeOffline you only can call "this enterprise production XXX, breed together, complete in specification, competitive price, welcome to our customers throughout", "general manager XXX with all the staffs greet you!" Selling advertising, online, you have a "science and technology humanist." , "create tomorrow's new life!" The idea of advertising, even if such, may contain imitation nature, very pale, because behavior need concept and level do inside information. 2, gu objective problem The following about customers view though conventional marketing, but also to the network marketing has revealed: -- have customer is actually an important resource of enterprises, the resources even more important than capital, labor, so enterprises should take customers as an important resources to run and attention - although the final purpose is enterprise profit, but to meet the customer is the most fundamental means. Constructing "the customer center" management and marketing model and marketing clues help enterprises to better achieve this goal - stand in "the customer position" consider may help prevent enterprise operating in the error and long-term development, and not hamper the enterprise their goals. Enterprise in concept should first turn - "the customer center" the idea to melt into enterprise culture, enterprise organization, operating, want careful to each link, to into employee consciously action. Implement the "gu objective" at the very least, the starting point and the breakthrough lies in understanding the customer, familiar with customers, relatively high level is the pursuit of customer satisfaction, higher level is the customer as an enterprise of "important resources" to business and care. The network marketing if did not realize the importance of customers and no analysis of the characteristics and needs of the customers, cannot achieve customer satisfaction, its effect is of course the discount. Some enterprise network marketing means also revealed its customers "position" or not seriously consider "customers position". 3, strategic concept problems At large, global focus on planning, small, the ability to implement ornamented with attitude, can also affect the network marketing, lack of an overview ability and ideas, and there is no effective implementation of means, network marketing may not well. What is the status of the network, and your customers in the target market is where, how, what, market target marketing steps, marketing measures, key and breakthrough? I'm afraid all is to consider. The market need planning, customer need planned measures, marketing tool needs a system arrangement. 4, opportunities view problems Online unlimited business opportunities, how do you go to find it, discover it, analyze it and use it? The current market opportunities for operators, the operation, quality, experience, information processing power and means have higher requirements. Just think: a total enterprises, an even basic work is done bad enterprise, can adapt to the information society and the information platform needs? ! 5, innovation and pioneering conceptual problem The network itself is innovation results. Internet marketing methods, means, customer contact, trading methods and so on innovation and and the traditional marketing, flowers bloom, like emerge in endlessly, it is further expand the important means business credentials. Just website case, just those waking enterprise and old total photos, product photos, enterprise introduction, honorary certificate within less than effect, I'm afraid. Second, marketing tool Use "online peddler" calls many enterprise "network marketing" means is much. Just for a site, it didn't call the advantages of the Internet into full play, but is the practice of the off-line brought to online. The network marketing means, as with realistic marketing and has great creative entomological12 society, far more than "sell" and "peddled" and "advertising". At least the following method can realize: online 1, at present a lot of enterprise dedicated products and service marketing and advertising sales 2, attract and train, operation customer resources (to attract potential customers, understand customer, customer communication, to cultivate customer loyalty depth) Three, market information collection and processing (many enterprise noticed who "buy" what, need what, actually, customer information, products information, technical information, competitive information, information industry, the policy is not only real marketing information... must be, network marketing can also be important information source added) 4, Internet marketing management, the author will encounter some enterprise, hope for their development network marketing work platform, the solicitor platform, customer platform is some good practices 5, corporate image of the publicity and promotion 6, online public relations 7 and online customer service 8, on-line enterprise cooperation So on, including various enterprises create more means, more features. Online marketing invalid, may be realistic marketing of these means are not in value result is marketing also stay in "selling concept" performance. Three, marketing style problem Marketing not pragmatic, eager, blundering wind also reflect on the network. Build a web site and send some e-mails, they want to receive one transaction, the hope customers buying immediately, the management process of the reality doesn't lay the foundation of the blood, toil, enterprise management level of the enterprise's business credit enhancement, and establish, enterprise customer resources' training, enterprise technical quality progress, cultivate enterprise competitive advantage, where is the day will achieve no advantage in offline, is the advantage on the net? Even the site itself, also not the wish input, expect the "bottom line, even network marketing" as is "without this marketing". Often hear a enterprise said, I built on the Internet websites, how will not bring a transaction, even visit people have no! He who seem hinting cause. Website customers come from visitors, and customer is produced by numerous visitors, you don't go to understand visitors (possible customer), where nakedly, lack of fundamental attraction peddle, again not to cultivate visitors resources, who come to visit you. Web site again not planning, content and insipid, information updates, and even fewer mistakes, some enterprises or even product prices have, some enterprise in different page price and type is paradoxical. Can you say this kind of practice is responsible earnestly, pragmatic? Not on the Internet still good, just exposes his management style. The network marketing, no target market, and no target market, no effective marketing mix strategy, no systematic thinking and planning, no foundation work dependably how can you be? Although the network marketing and traditional marketing in the way a lot of difference, but marketing in common is mutually, to do "network marketing", must have the ability to do the traditional marketing, can more effectively, more and more channels for a greater scope on make full use of the Internet tools and resources 。欢迎分享，转载请注明来源：内存溢出
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