What is the popular definition of culture? Where does culture come from?国际市场营销英文论述题

Popular culture -the opposite of high cultural art forms. popular culture includes many forms of cultural communication including newspapers, television, advertising, comics, pop music, radio, cheap novels, movies, jazz, etc.

(大众/

)，是相对于高雅文化艺术而言的。它包括许多形式，包括报纸，电视，广告，漫画，

，收音机，廉价小说，电影，

等。

英文资料找的，我亲自翻译了，全在这了，希望能够帮助到您。

1. International marketing

国际营销

2. Polycentric orientation

多中心倾向

3. Ethnocentric orientation

种族主义倾向

4. market allocation system

市场分配系统

5. Culture

文化

6. Licensing

专利使用权

7. Global market segmentation

全球市场分割

8. Differentiated global marketing

细分的全球市场

9. Price escalation 用英文翻译下。

价格上升 （price rising）

1. Describe some of the global marketing strategies available to company , give examples of companies that use the different strategies.

描述几个可应用于公司的全球营销战略，举几个公司使用不同策略的例子。

2. What are the basic factors that affect price in any market? What considerations enter into the pricing decision?

影响所有市场价格的基本因素是什么？决定价格要考虑的事项是什么？

3. Explain the four-step framework of self reference criterion(SRC)

解释自我参照标准（SRS）的四步框架。

4. Briefly describe various combinations of product-communication strategies available to global marketers . when is it appropriate to use each other?

简要描述产品信息策略在应用于全球市场的不同组合？何时是相互使用的适当时机？

5. A manufacturer of satellite dishes is assessing the world market potential for his products. He asks you if he should consider developing countries as potential markets. How you advise him?

一个生产圆盘式卫星电视天线的厂家在评估自己的产品在世界上的潜在市场时，他问你是否应该考虑把发展中国家作为潜在市场，你如何给他建议？

6. According to author what are the criteria for globe targeting?What is positioning? Identify the different positioning strategies presented in the chapter and give examples of companies or products that illustrate each?

按照权威看法，什么是全球目标市场标准？什么是市场定位？区别文中给出的不同市场的定位策略，并给出营销公司或产品的实际例子分别说明问题。

7. What is a high-touch product? Can some products be positioned using both strategies ?Explain.

什么是人情化服务产品？某些产品能够用上述两种策略定位吗？说明原因。

8. What factors influence the channel structures and strategies available to global marketers?

Compare and contrast the typical channel structures for consumer products and industrial products.

什么因素影响应用到全球市场的销售渠道结构和策略？

比较和对照消费品和工业品典型的销售渠道结构。

（回答问题就恕我爱莫能助了，内容实在太多了，要花费大量时间，光这个就花了不少时间了哦。我不给人乱翻译的，要翻译都是尽力翻译准确的）

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