海尔集团采取的市场定位策略是什么

目前海尔的定位策略是：营销在最后一公里。

主要是针对家电下乡的，就是要在送货及时、服务周到，要在终端把对手甩到后面去。

而这个目标或者战略靠的是：客户即需即供的零库存和按单生产。

以上是白电产品的市场战略，而对于黑电和工程产品则为：网络营销（网单）战略和精品工程战略。

（我是海尔内部的培训老师）

China's Home Appliance Subsidy Program for Rural Areas, an important policy carried out by the state council, not only meets the demands of benefiting farmers and enhancing agriculture, but is also an significant measure to stimulate production and consumption. The program has a series of far-reaching impacts, including pushing the construction of new rural communities, improving farmers' life, promoting rural consumption, balancing the domestic and foreign markets. Now that an initial good outcome of the program has emerged across the country, on the basis of 4Ps marketing theory, the background and latest trend of the program, this essay analyzed the marketing strategies and problems emerged during the implementation of the program, and what kind of strategies should be taken by home appliance companies.

家电下乡是由国家商务部和财政部联合其他相关生产企业及销售企业为提高农民生活质量所采取的一项惠民利民的重大举措。后付费畅聊套餐卡+激活赠送（共120元话费赠送）。赠送120元，从激活次月起每月到账10元，连续赠送12个月，若用户离网，赠金失效，赠金可抵扣套餐月租或国内语音话费，赠送金额不可累积到下月使用，参加家电下乡优惠需同步购买《家电下乡手机表》内手机任一款。适用客户：农村户口的客户方可购买家电下乡产品并享受补贴（非农村户口客户也可购买家电下乡产品，但不享受补贴）宽带服务可自助排障，简单易 *** 作，另外可办理工单查询、ITV修障、宽带申请及密码服务，方便快捷，更多功能敬请关注中国电信贵州客服。客服30为你解答。

---