介绍旗袍的英文PPT

以下这篇关于中国旗袍的完整介绍内容，应值得你参考：

CHINESE CHEONGSAM (QIPAO)

The cheongsam is a female dress with distinctive Chinese features and enjoys a growing popularity in the international world of high fashion.

The name "cheongsam," meaning simply "long dress," entered the English vocabulary from the dialect of China's Guangdong Province (Cantonese). In other parts of the country including Beijing, however, it is known as "qipao", which has a history behind it.

When the early Manchu rulers came to China proper, they organized certain people, mainly Manchus, into "banners" (qi) and called them "banner people" (qiren), which then became loosely the name of all Manchus. The Manchu women wore normally a one-piece dress which, likewise, came to be called "qipao" or "banner dress." Although the 1911 Revolution toppled the rule of the Qing (Manchu) Dynasty, the female dress survived the political change and, with later improvements, has become the traditional dress for Chinese women.

Easy to slip on and comfortable to wear, the cheongsam fits well the female Chinese figure. Its neck is high, collar closed, and its sleeves may be either short, medium or full length, depending on season and taste. The dress is buttoned on the right side, with a loose chest, a fitting waist, and slits up from the sides, all of which combine to set off the beauty of the female shape.

The cheongsam is not too complicated to make. Nor does it call for too much material, for there are no accessories like belts, scarves, sashes or frills to go with it.

Another beauty of the cheongsam is that, made of different materials and to varying lengths, they can be worn either on casual or formal occasions. In either case, it creates an impression of simple and quiet charm, elegance and neatness. No wonder it is so much liked by women not only of China but of foreign countries as well.

市场营销PPT需要你先进行整体的规划和细致的调研后，才能做好，具体内容应该从以下几方面来做：

市场分析

一、宏观营销环境(PEST分析)

1、政治因素

2、经济因素

3、社会因素

4、科技因素

二、微观营销环境分析

（一）、市场概况

1、市场规模

2、市场构成

3、市场热点

1、劣势与威胁

2、优势与机会

3、重点问题

（二）、消费者分析

1 、消费者的总体消费态势

2、消费者心理分析

1）品牌因素

2）其他因素

（2）消费者偏好

（3）消费者需求

3、影响消费者购买行为的因素

1）外在因素

2）内在因素

（三）、产品分析

1、现有产品分析

现有产品的不足：

2、产品生命周期分析

3、产品的品牌分析

（四）、企业竞争状况分析

1、企业在竞争中的地位

2、企业的竞争对手

3、企业与竞争对手的比较

机会与威胁

优势与劣势

问题诊断与目标市场选择

一、企业问题诊断

1、企业原来市场观点的分析与评价

2、企业营销存在的主要问题

3、问题存在的关键原因

二、营销目标

1、战略目标

2、营销目标

3、财务目标

三、目标市场策略

1、市场细分

2、目标市场选择

（一）、市场定位战略

1、市场创意与定位

2、市场定位战略

（二）、市场创意战略

1、创意构成与要点

2、创意应用与说明

营销组合策略

一、产品策略

二、品牌策略

三、定价策略

四、关系策略

营销活动的效果预测和监控

1、 营销效果的预测

2、 营销效果的监控

STP理论中的S、T、P分别是Segmenting、Targeting、Positioning三个英文单词的缩写，即市场细分、目标市场和市场定位的意思。先对苹果花园

面包店进行一个介绍，再对其市场进行分析，确定目标市场，进行市场定位分析，最后再小结一下。

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