关于营销的英语作文：32 Things Your Salesclerk Won’t Tell You
1. If a good customer buys a dress, I'll hang it up for her and put it in a nice plastic bag. But if you've been rude to me, I'll *** ush it into a bag that's too *** all.
2. Sure, I’ll put that sweater on hold for you. But most of the time, you don’t e back. So don’t blame me if I sell it to someone else.
3. Even though I seem friendly, I'm not your friend. Please don't take me hostage with your *** all talk.
4. I won’t ask a yes-or-no question like “Can I help you?” Instead, it’s always an open-ended “What can I help you find today?”
5. It is way tacky to buy placemats, use them for your party, then return them to the store. At least wipe off the food crumbs first.
6. My pet peeve? Customers who paw through a stack of shirts. Now I’ve got to spend 15 minutes board-folding that whole pile again.
7. This is not a garage sale. I can't give you a lower price just because you haggle.
8. Even though most of us don’t work on mission, sometimes we’re given a sales goal for each customer. If we meet it consistently, we’ll get bonuses and, eventually, a promotion. So when I tell you about a pair of earrings that would go perfectly with that sweater, I might have an ulterior motive.
9. If you start to throw a fitin front of other customers because I won't take a return, I'll probably give in and offer your money back. But I really want to kick your tush.
10. After you buy something, keep your receipt and pay attention. Most mainstream retailers promise a refund if the item goes on sale within a certain number of days after you buy it. Websites like priceprotectrtrack the prices of hundreds of products from retailers such as Best Buy, Amazon, and Sears.
11. Need me? Don't wave like you're hailing a cab, whistle, yell across the store or stand in front of the fitting room waiting for it to magically open. Just ask nicely.
12. When you ask me if something looks good on you and I suggest a different style, take the hint.
13. The greeters who wele you to our store aren’t really there to greet you. If we look you in the eye as you’re ing and going, you’re less likely to shoplift.
14. Most shoplifters aren't the people you'd expect.They're great customers who e in all the time, buy a lot of stuff, and are really nice to you. I guess they're thinking, 'I'm a good customer, I deserve a little something.'
15. Our store sends out a birthday coupon to customers on our mailing list. When people redeem it, I often say "Happy Birthday" as they walk away. Sometimes the customer will say "you too." I know it's because they aren't really listening, but that cracks me up.
16. If you call the store to ask if we have an item and we don't, don't ask me where you can get it. I have no idea.
17. If you don't know a store's hours, call. We hate the people who e in five minutes before we close and want to shop for a whole wardrobe.
18. Plenty of stores have great prices on Black Friday, but mine isn’t one of them. Still, you line up and wait for us to open.
19. Some of us will tell you anything to make the sale.Especially if you haven't been nice.
20. Please don’t tell the cashierno one was helping you after I brought you six different sweaters in the fitting room. It’s rude.
21. I don't understand parents who give their children some merchandise to keep them occupied, then when the child destroys it, the parents just stick it on some random shelf and don't say anything. How is that different from stealing or vandali *** ?
22. Literally everyone who returns anything brokenclaims it broke the first time they used it, no matter when they purchased it. Um, yeah right.
关于营销的英语作文：CFA or MBA
CFA or MBA? 11 Facts to Help You Decide
CFA还是MBA?11个事实帮助你作出选择
After years of financial work, most financial practitioners would schedule a self-improvement plan, especially those who would like to start their own businesses. The mon question is that whether one should take a CFA test or get an MBA degree for career development. Indeed this is a big decision.
The MBA, short for Master of Business Administration, covers various areas of business such as accounting, finance, marketing, human resources, and operations in a manner most relevant to management *** ysis and strategy. On the other hand, CFA, short for Chartered Financial Analyst, covers special, specified skills and concepts in asset management, private wealth management, equity research, and ratings advisories in financial institutions.
An MBA could enlarge your social network and widen career choices, but a CFA gives you accuracy and rigor in financial areas. You may need to spend years of full-time study and finish the graduation thesis for an MBA, but you may spend even more years of hard studying to pass three exams before you could get the CFA charter certificate.
Below are 11 factors that might help you decide which one you should get.
1. Cost
It should be noted that an MBA degree from any top university is a high-cost and expensive self-enhancement project. The total all-in cost tuition fees, modest living expenses, forgone salaries, etc. of a 2-year top MBA program is around $275k to $325k. The cost of a CFA is much lower, at about $1,000 to 1,500 per level, less than $8,500 on average for all three level tests if you take part in additional prep classes.
2. Time
If you want to get a MBA certificate, you need to spend two years of full-time study. That means if you’re not brave enough to quit your job and focus on the MBA degree, it would be a dilemma indeed. However, the CFA would cost at least 250 hours of self-guided study before you can sit the six-hour exam. You could make the CFA program study as part-time task.
3. Content
The purpose of these two certifications is obviously different, therefore the content is of course different. Getting an MBA certificate means you’re going to get prehensive and all-inclusive training and knowledge in management *** ysis and strategy. MBA covers various courses like accounting, finance, marketing, and human resources, while CFA program will deliver you special, specified skills, and concepts on asset finance exclusively.
4. Application procedure
To apply for an MBA program, you need to prepare a lot of things, including an online application, remendation letters, resume, admission essays, university transcripts, GMAT or GRE score reports, English language proficiency, etc. For the CFA, you need an international travel passport. Also, you need to meet one of these 3 requirements for CFA application: four years of professional work experience does not have to be investment related, a bachelor’s or equivalent degree, or be in the final year of your bachelor’s degree program.
5. Teamwork
Task requirements differ from each other. Unlike the MBA requires group tasks, the CFA has no teamwork requirement. It’s totally upon your own schedule. If you can, you could study and finish all CFA programs individually.
6. Pass rate
Only 37% of CFA test takers passed December 2012′s CFA Level I exam. In June 2012, 38% passed Level I, 42% passed Level II and 52% passed Level III. On an average, 60% would fail in CFA test, with even low pass rate across total 3 levels. On the other hand, 95% of Harvard MBA test takers could pass the MBA test.
7. Job Prospects
With MBA degree, you get broader job prospects and wide career choices. But with a CFA certificate, since it delivers specific, specialized knowledge in finance industry, your career choices are greatly narrowed but financial career could be greatly sharpened and improved to another level. “An MBA can take you into all sorts of industries,” said Skiddy von Stade, CEO of financial recruiting firm OneWire. “A CFA is for a stock picker that really wants to be an *** yst. The CFA carries a lot of weight with asset managers. It’s an *** ytically driven test.” Outside of finance, the CFA is of little use, while the MBA is more widely recognized.
8. Benefit/pensation
It’s important to know the return of CFA and MBA. According to the calculation from PayScale, a pensation research firm, the pensation differs a lot. Median pays of 0-5 years of experience are $72,000, $87,000, $57,000 and $63,000 respectively for people that hold a CFA and no MBA, CFA and MBA, MBA and no CFA, and an MBA in finance and no CFA. These differences stay constant for CFA and MBA holders of 5-10 years of experience.
9. Learning
Some CFA certificate holders said that MBA programs teach things they could learn from college class, while CFA programs deliver knowledge that couldn’t be learned from college.
10. Partnering relationships
CFA Institute has started partnering relationships with multiple business schools into their class offerings. Some exam materials are even delivered in these courses. This would surely result in reduction of CFA test difficulty. More students are now expected to take Level I of the CFA exam directly after graduation.
11. Achievement
The founder of the CFA Institute is Benjamin Graham, one of the most legendary and valuable investors. With the profound knowledge gained from CFA tests… who knows? You could bee the next Benjamin Graham. In contrast the broad coverage of MBA makes it bees hard to bee a great master.
关于营销的英语作文：Generating Leads Through Telemarketing
Telemarketing is one of the most mon ways that a business can generate leads. It is a versatile approach. Lead generation telemarketing can be inbound or outbound, meaning that systems use prerecorded messages and can dial either random numbers or numbers from an imported list.
Telemarketing is one of the few lead generation techniques that is flexible enough to be immediately adaptable to new situations. The telemarketer can answer questions or provide additional rmation as needed in response to the potential customer's ments. Also, while prospective buyers may ignore direct mail or advertisements, they will not ignore a ringing telephone. Once the person answers the phone, a good telemarketer can generate a lead.
Inbound lead generation telemarketing involves the prospective customer calling the pany to find out about their products or services. This is the best kind of lead generation telemarketing because the potential buyer has already shown interest by making the call. It is then up to the telemarketer to say the right things in order to retain the prospective buyer's interest. Often, people will call for rmation about certain products or to see if there are any sales or discounts available. It is up to the telemarketer to be able to provide the caller with all of the necessary facts that the caller asks for.
Outbound telemarketing is less successful than taking inbound calls. It is difficult because it often involves what is called cold calling. This is when a lead generator makes an unsolicited call to a potential customer. The person has no idea who is calling them or why. A high percentage of people react badly to being cold called. It takes someone with great munication skills and the ability to handle rejection to make a successful cold caller. Other times, the callers are equipped with a list of potential leads. The caller's responsibility is then to verify that the person is indeed interested.
Another option for lead generation telemarketing is to use a lead generation system. Lead generation systems are machines programmed to dial phone numbers and deliver a recorded message when the phone is answered. Many people hang up on these machines, but they are a cost effective way to generate leads. Some lead generation systems can be given a list of potential leads to call, thus increasing the chance of success.
Lead generation telemarketing is a great, flexible, adaptable way to gain new customers. People with good munication skills are often very good at this type of work.
Lead Generation Info provides detailed rmation about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.
看过关于营销的英语作文的人还：
我爱我的专业我是名市场营销专业的高职生，之所以选择学市场营销，是因为我觉得该专业很有前途。现在各行各业都要有自己的“营销策略”，当然需要有各种营销的人才去实现这种“营销策略”。据我调查，社会对市场营销专业人才的需求量较多，有很大的市场。市场营销专业的就业前景很广阔，历年平均就业率达97%左右。随着我国市场经济的不断完善，人们对市场营销的观念也将有更深的认识，所以营销市场仍保持着持续扩大的势态。要学习这个专业，就要先了解她。尽管营销科学是近20年才从国外引入的“舶来品”，但他的发展势头非常强劲，现在市场营销总监、市场营销经理等高级营销管理人员已经被纳入市场。有一些人对市场营销的理解还只是片面的，认为营销就是推销产品。其实不然，推销并非是营销，推销仅仅是市场的内容之一。著名管理学家彼得·德鲁克曾经这样指出，“可以设想，某些推销工作总是需要的，然而营销的目的就是使推销成为多余，营销的目的在于深刻地认识和了解顾客，从而是产品或服务完全地适合它的需要而形成产品自我销售，理想的营销会产生一个已经准备购买的顾客，剩下的事情如何便在于顾客得到产品或服务……”而美国营销学权威菲利普·考特勒认为，“营销最重要的内容并不是推销，推销只不过是营销冰山上的一点……如果营销者把认识消费者的各种需求，开发适合的产品，以定价、分销和促销等工作做得很好，这些产品就会很容易销售出去。”市场营销对于社会经济发展的巨大作用也是显而易见的。没有市1/4页场营销，消费者不可能了解某种产品的具体功能，同样产品也就不可能自动传递到广大消费者手中。因此市场营销对实现我国现代化建设和发展我国各领域的经济，都起着巨大的作用。而市场营销人才更是这其中一个不可替代的关键。因为市场营销的特殊性，做市场营销需要各种能力，仅仅学市场营销专业不一定就适合做市场营销。事实上要搞好市场营销除了必备的专业知识外，还要具备广泛的兴趣和爱好，还必须具备良好的人际沟通能力，只有这样才能与各种不同类型的客户找到共同语言，建立同盟关系，才能更加深入地了解他们的所需。据调查我觉得搞好市场营销需要以下几方面的知识和能力：n 掌握管理学、经济学、现代市场营销学的基本理论、基本知识。n 掌握市场营销的定性、定量分析方法；n 具有较强的语言与文字表达、人际沟通以及分析解决营销实际问题的基本能力。n 熟悉我国有关市场营销的方针，政策与法规及了解国际市场营销的惯例和规则。n 了解本学科的理论前沿及发展动态。掌握文献检索、资料查询的基本方法，具有一定的科学研究和实际工作能力除些这外还需具备以下几方面的素质：n 性格外向，善于表达，沟通能力、人际交往能力强；n 无论身处什么行业，对行业特点及产品性能非常熟悉，且2/4页能熟运用专业术语为客户讲事；n 抗挫折能力强，不怕被拒绝n 为人自信、热诚、友善、助人为乐，当然还要有随机的应变能力n 随着科学的进步，社会的发展，营销的方式也在发生着变化，21世纪是信息时代，因此学好信息技术，在互联网上做营销也是对传统营销方式的一项补充。当然做任何职业都必须有危机感。市场营销也有其不利之处，比如：1、 由于门槛总体较低，从业者人数较大，导致竞争压力巨大，很容易遭到淘汰。2、 初级营售人员底薪较低，如果业绩不佳，工作难以为继3、 行业的变化可能为营售人员带来生存危机。如果跨行业流动，也是有很大的风险，会有大批客户流失，对产品的了解也需从零开始。当然任何事都有利有弊，但我想只要我有扎实的基本功，和强烈的敬业与团队精神，我可以克服一切不利因素，因此我喜欢我的专业。在学校里，有时也会有一些外来学习生到这里来推销产品。像最近一次就有一个推销学习生来推销一种牌子是“斯诺依”的化妆品。说起“斯诺依”，大家对它并不是很陌生，它是前一段时间流行的韩国剧《明朗少女成功记》中最后出现的化妆品，它给3/4页我们留下了深刻的印象。因为它是一种可食用的化妆品，不含任何化学物质无毒无害。所以当销售员一提起的时候，我们就想起来了，一下子警觉性就放松了，经过她的一翻销售讲解，我们宿舍好多人都纷纷签名想买下产品，一个，两个，三个……一下子都买完 了。这次她很幸运，因为这该品牌我们都了解，所以买的人才会多，她这次的产品销售业绩不错。由此我想到作为一个市场营销人员，首先必须深刻了解这个产品，然后将它推荐给需要的人士，也许只有做到了这点，顾客才会喜欢这种产品，营销策略才能得以实现。对于营销我这样认为，先要了解自己推销的产品属于哪种类型，能满足什么层次的客户需要，然后再去了解分析这一层次客户群的心理，并充分发挥自己的良好沟通能力，让客户信任你，然后再慢慢推销你的产品，最终达到互利，这样业绩就做出来了。我爱我的专业，因为我对她已经有深刻的了解；我爱我的专业，因为我喜欢这个工作；欢迎分享，转载请注明来源：内存溢出
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