有哪些著名外国营销专家写的关于市场营销的著作和期刊

我听到最多的是：菲利普·科特勒。现代营销集大成者，被誉为“现代营销学之父”。

代表作品： 《营销管理》

ps：英文原版的，版本太多，出版多次 比如：2003年11月，上海

人民出版社提供《营销管理》（第11版）英文原版书

《混沌时代的管理和营销》

《科特勒市场营销教程》

the real estate market situation of A city

Market changes, the operators a matter of opinion. To enable readers to understand the multidimensional property, the introduction of words Sinorama special column "market consultation" on one issue related to the property market hot topic of discussion at the dialogue exchanges, current start first "diagnosis" -- a

Society general manager of the Beijing Military aviation

Recently, the market is favorable to Beijing, the successful Olympic bid, the CBD programme introduced, to determine the schedule and so on, is more exciting. But in the excitement at the same time, many people feel that some property sales as smoothly as expected, then, the market situation is a slide?

market so bad as we imagine the Beijing Central Plains company marketing director, Central Yin :

some developers have recently said : "The nine silver 10," two months off sales Why? My own analysis, this is not surprising. This year's real estate sales and in a clear different in previous years, 6, 7, August sell well, September, October sell well. This year 6, 7, did not think that sell well in August, September and October did not feel particularly good sell, why? I think first, because this will be more numerous, triage "gold 9 silver 10" sales, and is now a project unlike earlier days is concentrated in April and May and September and October, but the rate has dropped, there is no "gold 9 silver 10."

In a sense, this is the adjustment of real estate in Beijing, some policies have been promulgated regulating the market, customer psychology, the market environment has changed, but the Beijing real estate market situation, or very good, according to Shanghai First, the experience with the secondary housing market opening, to Yishoufang market is a promotionSecond, a large number of experienced developers go to the capital of Beijing real estate market are confident that the Beijing real estate market situation or good. Previously, developers asked us : you will find a concept for what sold the house to go on? Now, developers have started : to design our products into what is required to meet customer needs? Currently, the Beijing real estate market than before maturity.

project is a good mix of wealth is booming home sales overall trend is super

With China's imminent accession to the WTO and Beijing's successful Olympic bid, and other favorable factors, the largest real estate trends from Beijing, Beijing real estate market is not declining, but are still in the stage, but now the market is not as before, "the project is red", but good as possible, the weak weaker, there are relatively strong polarization. Why is there such a situation? I think the key lies in the developers themselves are not really the people seldom buy, a careful analysis of client needs. Most people are now getting ordinary people, the bulk of consumption is the lowest, unlike buying clothes so casually. In the face of such obstacles, developers can bring their own houses positioning, how to find ways to meet their demands is very important. If the developer can not meet the housing needs of people, it is not surprising marketable.

payment network companies planning manager Lei more pretty woman :

unanimous sell good project last year was dangerous, this is medieval. Last dangerous sold 18 million, the main selling point is made Soho concept, and this year St. sold more than 20 million, one size, the surrounding environment better, a more important cause is a good location, integrated Xingjiebi good. In addition, they basically sell to the prospective Xianfang stage. In two typical examples and Beijing Most projects sales situation, the Beijing real estate market and no clear market sales decline, but the sale of good and bad selling changes in the structure of the project : Last year, the concept of good houses to sell good, and this year, houses sold product itself good good.

sell things in their own key

good or bad is to look at property sales trend, or to see ourselves?

Rates in Pakistan does not mean that the slide into the company's general manager of the project marketable District routes :

poor has only recently been sold out house, and I was feeling the house is not sold. Poor performance of other sales turnover is less, developers have a psychological gap, think of what the means are not effective marketing, previously not much effort on a project for profit, and now 18 are used as a Wushu not enough.

from a macroeconomic viewpoint, the market situation is good decision to two factors : First, the whole country's economic situation is generally optimistic, but not everyone is optimistic, each item is optimisticSecond is the supply-demand relationship is a regional balance. In addition to supply size, but also the maturity developers, developers attitude. I think that we now feel bad selling is a good thing, which enables developers to more carefully study customers make better house. This polarization of the market situation has proved that the case competition era, houses sell good or bad, the key item on the product itself. If each item can achieve high quality and can meet the needs of different customers, the market situation would get better. Changes in demand for products

also changed

market trends and the specific situation is not static property, then the sales situation grasp how good or bad? I also changed the environment changed

sold 2,008 general Hujianfu :

Currently, the Beijing real estate market has three characteristics : the increasing number of projectsBuying more mature peopleBuying access is also increasing. In this new market situation, there are still some items luck with the old design, the old way of real, marketable is not surprising.

environment changed, the project must follow the change to meet market demands. Project changes include product design, marketing strategy, services available.

improve quality Ken Park manager Chendeqing :

currently in Beijing for at least more than 800 projects last year and the year before were not digest into the plate this year, and by more than 300 sites, and many developers have hands, that is to say, Many potential supply. In this situation, if we do not improve the quality of individual projects, it would be difficult to establish.

Stones from other mountains can be made into jade article NoLIta gold sales manager Hebei red Hin :

before developers before, is how to amend the Internal Strength and improve the competitiveness of products house, and not blindly complain. Open to all sales channels, we can draw on other industries sales methods, such as like Unilever had, but also enhance its services, strengthen communication, to individuals who want to think for a sales clerk who friends. Beijing 170,000 sales by customer center manager Zhanghaimin : I think that the house did not sell or sold, the key to your house do. Many customers complained to me, not I do not buy, but I have never bought Housing, the project so much, what is good and what is not good, not good distinguish. We conducted a survey and the general consumer spending power in the house from 400,000 to 600,000 yuan betweenAnother, more attention to consumer brandsThird, the more mature clients, and a client of a contract I have discussed for two days. In this situation, developers must think of ways in our product details, target customers by strengthening product differences.

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