求两个关于市场营销的外文文献参考,以参考文献形式发给我就行……如图

求两个关于市场营销的外文文献参考,以参考文献形式发给我就行……如图,第1张

1.Phillip. Kotler: "Marketing Management", Shanghai People's Publishing House 2003

2. Ji: "Marketing Guide", published by Renmin University of China, 1989

3. Michael. Porter: "competitive advantage", Huaxia Publishing House 2001

4. Hoang steel made: "Marketing", the Shanghai Financial Publishing 2003

5. Tai Wang: "Marketing in China", Guangzhou Publishing House, 2001 Edition

6. Lan Ling, editor-in-chief "of Marketing", the Central Radio and Television University Press

7. Wu and: "Marketing", Shanghai University of Finance and Economics Publishing House 2002

8.song xiaomin: "marketing case examples and analysis," Wuhan University Press, 1992

9.qu yunbo: "marketing strategy planning," China Business Press, 1994

10. Mr Chan Kin-ping, such as: "Planning and design planning book" The Chinese People's University Press .2002

11. Li: "planning Wang," Capital University of Economics Press, 1997

12.kotler ,Armstrong Principles of Marketing (9th ed),prentice-Hall,inc,2001

13. Philip Kotler Marketing Management (10th ed), prentice-Hall,inc,2000

14. Payne,A.chritopher,M.and Peck,H.(1998)Relationship Mketing For

Competitive.Oxford,CIM/Butterworth-Heinemaan.

15. Perreault,McCarthy.Basic Marketing (12th ed),Richard D Irwin 1996

2、(美)约翰.A.昆奇著,吕一林译,?市场营销管理—教程与案例?北京.北京大学出版社,2000

3、查尔斯.戴克著,李圣贤译宝洁的观点内蒙古.内蒙古人民出版社1999

4、JamesAFitzsimmons著,张金成范秀成译,《服务管理》,北京.机械工业出版社2000

5、RaymondP.Fisk等著,张金成等译,《互动服务营销》北京.机械工业出版社2000

6.菲利普??科特勒.营销管理[M].北京:中国人民大学出版社,2001


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