下面我为大家带来 商务英语 必备营销英语词汇 总结 ,欢迎大家学习!
必备营销英语词汇总结:
buying task 采购任务
C cable TV 有线电视
Cadillac 凯迪拉克
Campbell's Soup 金宝汤业公司
capital gains 资本收益
capital invested in product 产品投入资本
Carnival 嘉年华
cash cows 现金牛类
cash discounts 现金折扣
catalogue sales 目录销售
categorization of perception 感知分类
categorization 分门别类
Caterpillar Tractor 卡特皮勒公司
Cathay Airlines 国泰航空公司
CBS Records 唱片公司
CBS 哥伦比亚广播公司
centralization 集中化
chameleons/followers 变色龙/跟随者
channel alternatives 可选择的营销 渠道
channel conflicts 渠道冲突
channel decisions 渠道决策
channel functions 渠道功能
channel institutions 渠道组织结构
channel management 渠道管理
channel objectives 渠道目标
channel of distribution 分销渠道
channel power 渠道权力
channel-control strategies 渠道控制战略
channel-design decisions 渠道设计决策
channel-management decisions 渠道管理决策
channels of communication 传播渠道
Charles Snow 查尔斯·斯诺
Cherokee 切诺基
chevrolet 雪佛莱
choice criteria 选择标准
Christian Dior 克里斯汀·迪奥(世界著名时装品牌)
Chrysler 克莱斯勒
Citi Corp 花旗银行
closing a sale 结束销售
clothing retailers 服装零售商
CNN 美国有线新闻网
co-branding 联合品牌
code of ethics (职业)道德标准
coercive power 强制权
cognitive dissonance 认识的不协调
Colgate-Palmolive 高露洁
collection of data 数据收集
collection 收款
co-marketing alliances 联合营销联盟
combination compensation plan 结合式薪酬方案
Comdex 计算机展销会
commercialization 商业化
commitment 承诺
communication channels 传播渠道
communication process 传播过程
communication 信息交流/沟通
communications media 传播媒体
company personnel 公司员工
Compaq 康柏
comparative advertisements 比较 广告
comparison of brands 品牌比较
compensation deals 补偿处理
compensation plan 酬金方案
compensation/rewards 酬金/奖励
compensatory 补偿性的
competition and industry evolution 竞争和行业演变
competition-orientated pricing 竞争导向定价法
competitive advantage 竞争优势
必备营销英语词汇总结:
competitive (supply-side) evolution 竞争(供方)演变
competitive factors 竞争因素
competitive intelligence 竞争情报/信息
competitive parity promotion budgeting 竞争均势促销预算法
competitive strategy 竞争战略
competitive strength 竞争优势/能力
competitor analysis 竞争者分析
complaint handling 投诉处理
component materials and parts markets 组成材料和零部件市场
computerized ordering 计算机化的订购
conclusive research 确定性研究
conditions of demand 需求情况
conflict and resolution strategies 冲突和解决战略
conformance to specifications 与规格一致
conformance 一致性
confrontation strategy 对抗战略
conjoint measurement 联合测度法
conjunctive model 联合模型
consumer decision-making 消费者(购买)决策
consumer goods channels 消费品分销渠道
Consumer Goods Pricing Act, USA 美国消费品定价法案
consumer goods 消费品
consumer markets 消费品市场
consumer needs 消费者需求
consumer packaged-goods firms 消费者包装食品公司
consumer promotion 消费者促销
consumer tests 消费者测试
consumer/household market 消费者/家庭市场
consumers' perceptions 消费者感知
consumption 消费
contests 竞赛
contingency planning 权变计划
contract construction 契约建筑业
contract manufacturing 契约制造业
contraction/strategic withdrawal strategy 收缩/战略性撤退战略
contractual entry modes 契约式进入模式
contractual vertical marketing systems 合约式垂直营销系统
contribution margin analysis 边际贡献(贡献毛利)分析
contributrion margin 边际贡献
control strategies 控制战略
convenience food stores 便利食品商店
convenience goods 便利品
convenience 服务的便利性
Cool Whip 清凉维普
co-operative advertising 合作性广告
co-ordination and conflict resolution 协调与冲突解决
co-production 合作生产
core benefit proposition (CBP) 核心利益方案/提议
corollary-data method 推定数据法
corporate HQ 公司总部
corporate scope 公司(经营)范围
corporate strategy 公司战略
corporate vertical marketing systems 公司式垂直营销系统
corporate/institutional advertising 团体/社会公共机构广告
corrective action 矫正行动
cost analysis 成本分析
cost effectiveness 成本有效性
cost leadership strategy 成本领先战略
cost of capital 资本成本
cost of goods sold (COGS) 产品销售成本
cost reductions 降低成本产品
cost-and-volume relationship 成本-数量关系
cost-oriented pricing 成本导向定价法
cost-plus/mark-up pricing 成本加成/溢价定价法
costs and benefits of marketing functions 营销职能的成本和效益
costs of competitors 竞争者成本
costs of distribution 分销成本
countertrade 对等贸易
电话英语拿起电话,接通要找的人:
I would like to speak to Mr. huang.
我想和黄先生通话。
Hello, Is this Mr. huang's office? Mr. huang zaixiong.
喂,是黄先生,黄载雄的办公室吗?
Is Prof. huang in?
黄教授在吗?
如果幸运,接电话的是你要找的人,对方会说:
Yes, speaking.
我就是。
如果接电话的不是你要找的人,对方会说:
He's not in .
他不在。
等一会儿,别把电话挂断:
Wait a minute.
稍等片刻。
Hold on a second.
稍等片刻。
这儿没这个人:
There's nobody here by that name.
这儿没人叫这个名字。
你接了找别人的电话,对要找的人说:
A call for you.
找你的电话。
You are wanted on the phone.
找你的电话。
Anne's on the line. She wants to talk to you.
安打来的电话,她找你。
进一步探听要找的人的去向:
Do you know what time I can reach him?
你知道我什么时候找到他?
真糟糕拨错号了:
Sorry, I must have dialed the wrong number.
对不起, 我大概拨错号了。
礼貌地答复来电:
English department. May I help you?
这儿是英语系,我能帮你什么忙吗?
Would you like to leave a message?
你愿意留个口信吗?
May I take a message for you?
要不要我转达口信吗?
If you leave your name and number I'll have Mr. Chen call you back
as soon as he's available.
如果你留下姓名和电话号码,我会让陈先生尽快给你回话。
手边没有笔,又需要记下一些信息:
Hold on a minute while I get a pencil.
别挂电话,我拿支铅笔。
打有分机的电话:
Extension 312, please.
请接312分机。
说完了:
OK, that's all.
好了,我要挂电话了。
电话没打进去:
The line is busy.
电话占线。
I've been telephoning all morning, but I haven't been able to
speak to the doctor.
我一个上午都在给医生打电话,但还没接通过。
Nobody answers the phone.
没人接电话。
In the middle of our telephone conversation we were suddenly cutoff.
电话打了一半,突然断线了。
继续保持联系:
You can telephone me every few days, and in that way we can keep
in touch with each other.
你可以隔几天给我通一个电话,以便我们保持联系。
I'll give you a ring.
我会给你打电话。
Please give me a call when you are back. 回来后请给我打个电话。
告诉别人电话号码:
You can dial 911 if you want to report a fire.
若要给消防队报火警可拨911。
查电话号码:
Could you please give me your office number and home number?
能不能请你告诉我你的办公和住宅电话号码?
You will have to search for his number in the telephone book.
你只能从电话号码簿中查找他的电话。
I'll look up the number for you.
我将替你找到这个电话号码。
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