市场营销论文的参考文献

1推动企业创名牌提高市场竞争力饲料企业申报2006年中国名牌产品座谈会在京举行

[期刊论文] 《中国饲料》 PKU -2006年9期晓雨

[本刊讯]4月24日,中国饲料工业协会在京举行了饲料企业申报2006年中国名牌产品座谈会.

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2湖北名牌产品市场竞争力调查与分析

[期刊论文] 《湖北社会科学》 PKU -2003年11期湖北省社科院调研组

名牌产品市场竞争力是包括产品质量、技术、市场占有率等要素在内的一种品牌优势.当前湖北名牌产品市场竞争力的突出问题是销售收入偏低,名牌名气不大,市场占有率不高,市场形象欠佳.其原因主要是由于创新不力、质量不精、体...

关键词：湖北 名牌 竞争力

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3中国名牌产品存在的依据与意义

[期刊论文] 《致富时代（下半月）》 -2009年11期张红洁，李海波

针对中国名牌产品的评估认定对促进企业产品质量和市场竞争力方面的作用中存在的一些情况与问题,以及社会各界对中国名牌产品的质疑的现象,指出社会各界对中国名牌产品存在的真正意义与价值缺乏正确客观的认识.我国名牌...

关键词：名牌产品 品牌 价值

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4调整优化产业结构大力发展特色农业

[期刊论文] 《江苏农业科学》 ISTIC PKU -2002年2期李文哲，张学胜

加入WTO使中国农业发展面临更加激烈的国内外两个市场的竞争,调整产业结构、发展特色农业是壮大区域经济、提高农产品市场竞争力的关键环节.在发展特色农业的实践中,应把握好发展方向、适度规模、技术创新和精深加工四个重点...

关键词：市场经济 特色农业 名牌产品

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5市场经济下的“三名模式”研究

[学位论文] 王德胜， 2003 - 武汉理工大学 武汉理工大学：产业经济

随着市场竞争的加剧和经济环境走向过剩时代,企业已经逐渐意识到,单一依靠产品支撑企业运行和企业的市场竞争,已经难以被消费者接受,被市场认可.企业在这种竞争环境的转变过程中必须有整合自身的产品体系、企业家形象体系...

关键词：名牌产品 名企业家 名牌企业

6以市场为导向以科技促发展--来自韶关卷烟厂的报告

[期刊论文] 《烟草科技》 ISTIC PKU -2000年6期赖建文

韶关卷烟厂积极适应市场经济的新形势,以提高企业经济效益为中心,强化市场观念,根据市场需求,优化产品结构,开发培育出"红玫"系列名牌产品,初步形成了名牌产品的规模效应.通过加快企业技改步伐,重视基础投入,依靠科技进...

关键词：市场调研 产品开发 "红玫"系列卷烟 名牌产品 经济效益

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7争创名牌努力提高造纸企业竞争能力

[期刊论文] 《造纸科学与技术》 PKU -2005年6期马学逵，Ma Xuekui

本文介绍了省名牌产品评价现状,名牌产品评价内容,企业申报名牌产品填报材料时应注意的事项.企业应努力争创名牌以提高产品市场竞争力.

关键词：名牌产品 企业 竞争力

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8广西林业多家名牌产品和龙头企业受自治区政府表彰奖励

[期刊论文] 《广西林业》 -2007年6期李建新

近年来,广西林业将大力培育名牌产品和龙头企业作为林业产业发展的战略重点之一,积极引导企业组织标准化生产,不断提高产品质量.培育知名龙头企业和品牌产品,使我区林产品和林产企业的市场竞争力不断提高,成效明显.在日...

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9中国名牌产品管理办法

[期刊论文] 《世界标准化与质量管理》 ISTIC -2002年2期

第一章总则第一条为推进名牌战略的实施,加强中国名牌产品的监督管理,规范中国名牌产品的评价,推动企业实施名牌战略,引导和支持企业创名牌,指导和督促企业提高质量水平,增强我国产品的市场竞争力,根据<中华人民共和国...

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10中国名牌产品评价管理办法(试行)

[期刊论文] 《中国饲料》 PKU -2001年17期

为推进名牌战略的实施,规范中国名牌产品的评价工作,促进中国名牌产品的发展壮大,增强我国产品的市场竞争力,根据、国务院颁布的和<国务院关于进一步加强产品质...

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the real estate market situation of A city

Market changes, the operators a matter of opinion. To enable readers to understand the multidimensional property, the introduction of words Sinorama special column "market consultation" on one issue related to the property market hot topic of discussion at the dialogue exchanges, current start first "diagnosis" -- a

Society general manager of the Beijing Military aviation

Recently, the market is favorable to Beijing, the successful Olympic bid, the CBD programme introduced, to determine the schedule and so on, is more exciting. But in the excitement at the same time, many people feel that some property sales as smoothly as expected, then, the market situation is a slide?

market so bad as we imagine the Beijing Central Plains company marketing director, Central Yin :

some developers have recently said : "The nine silver 10," two months off sales Why? My own analysis, this is not surprising. This year's real estate sales and in a clear different in previous years, 6, 7, August sell well, September, October sell well. This year 6, 7, did not think that sell well in August, September and October did not feel particularly good sell, why? I think first, because this will be more numerous, triage "gold 9 silver 10" sales, and is now a project unlike earlier days is concentrated in April and May and September and October, but the rate has dropped, there is no "gold 9 silver 10."

In a sense, this is the adjustment of real estate in Beijing, some policies have been promulgated regulating the market, customer psychology, the market environment has changed, but the Beijing real estate market situation, or very good, according to Shanghai First, the experience with the secondary housing market opening, to Yishoufang market is a promotionSecond, a large number of experienced developers go to the capital of Beijing real estate market are confident that the Beijing real estate market situation or good. Previously, developers asked us : you will find a concept for what sold the house to go on? Now, developers have started : to design our products into what is required to meet customer needs? Currently, the Beijing real estate market than before maturity.

project is a good mix of wealth is booming home sales overall trend is super

With China's imminent accession to the WTO and Beijing's successful Olympic bid, and other favorable factors, the largest real estate trends from Beijing, Beijing real estate market is not declining, but are still in the stage, but now the market is not as before, "the project is red", but good as possible, the weak weaker, there are relatively strong polarization. Why is there such a situation? I think the key lies in the developers themselves are not really the people seldom buy, a careful analysis of client needs. Most people are now getting ordinary people, the bulk of consumption is the lowest, unlike buying clothes so casually. In the face of such obstacles, developers can bring their own houses positioning, how to find ways to meet their demands is very important. If the developer can not meet the housing needs of people, it is not surprising marketable.

payment network companies planning manager Lei more pretty woman :

unanimous sell good project last year was dangerous, this is medieval. Last dangerous sold 18 million, the main selling point is made Soho concept, and this year St. sold more than 20 million, one size, the surrounding environment better, a more important cause is a good location, integrated Xingjiebi good. In addition, they basically sell to the prospective Xianfang stage. In two typical examples and Beijing Most projects sales situation, the Beijing real estate market and no clear market sales decline, but the sale of good and bad selling changes in the structure of the project : Last year, the concept of good houses to sell good, and this year, houses sold product itself good good.

sell things in their own key

good or bad is to look at property sales trend, or to see ourselves?

Rates in Pakistan does not mean that the slide into the company's general manager of the project marketable District routes :

poor has only recently been sold out house, and I was feeling the house is not sold. Poor performance of other sales turnover is less, developers have a psychological gap, think of what the means are not effective marketing, previously not much effort on a project for profit, and now 18 are used as a Wushu not enough.

from a macroeconomic viewpoint, the market situation is good decision to two factors : First, the whole country's economic situation is generally optimistic, but not everyone is optimistic, each item is optimisticSecond is the supply-demand relationship is a regional balance. In addition to supply size, but also the maturity developers, developers attitude. I think that we now feel bad selling is a good thing, which enables developers to more carefully study customers make better house. This polarization of the market situation has proved that the case competition era, houses sell good or bad, the key item on the product itself. If each item can achieve high quality and can meet the needs of different customers, the market situation would get better. Changes in demand for products

also changed

market trends and the specific situation is not static property, then the sales situation grasp how good or bad? I also changed the environment changed

sold 2,008 general Hujianfu :

Currently, the Beijing real estate market has three characteristics : the increasing number of projectsBuying more mature peopleBuying access is also increasing. In this new market situation, there are still some items luck with the old design, the old way of real, marketable is not surprising.

environment changed, the project must follow the change to meet market demands. Project changes include product design, marketing strategy, services available.

improve quality Ken Park manager Chendeqing :

currently in Beijing for at least more than 800 projects last year and the year before were not digest into the plate this year, and by more than 300 sites, and many developers have hands, that is to say, Many potential supply. In this situation, if we do not improve the quality of individual projects, it would be difficult to establish.

Stones from other mountains can be made into jade article NoLIta gold sales manager Hebei red Hin :

before developers before, is how to amend the Internal Strength and improve the competitiveness of products house, and not blindly complain. Open to all sales channels, we can draw on other industries sales methods, such as like Unilever had, but also enhance its services, strengthen communication, to individuals who want to think for a sales clerk who friends. Beijing 170,000 sales by customer center manager Zhanghaimin : I think that the house did not sell or sold, the key to your house do. Many customers complained to me, not I do not buy, but I have never bought Housing, the project so much, what is good and what is not good, not good distinguish. We conducted a survey and the general consumer spending power in the house from 400,000 to 600,000 yuan betweenAnother, more attention to consumer brandsThird, the more mature clients, and a client of a contract I have discussed for two days. In this situation, developers must think of ways in our product details, target customers by strengthening product differences.

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