请英语达人翻译论文摘要

In the era of economic globalization, many products in the market, the bear shock defeat after defeat that directly exit product market competition, the reason is various, but the enterprise products without express specific interests and the reason for that is worth buying on product positioning problem also nots allow to ignore. If a product, technology advantage, face many RuLangShiHu opponent, lack of accurate positioning, its core interests can convey to the target customers, and it's very difficult to market chain, thus stimulating effect on the market is understandably passive beaten. Therefore, the product positioning itself is a defect, powerful and precise localization, the market value is product.

Marketing strategy from the Angle of marketing, through analyzing the product properties, the degree of difficulty and commodities transaction value can be connected to the reasonable product positioning is the important factor to business opportunities. Product positioning and marketing strategies are in order to maximize the use of enterprise internal and external resource to satisfy the needs of customers, and increase enterprise profit, expand market share, it is indispensable to the enterprise, the enterprise marketing personnel as must be highly valued. In recent years, China WangLaoJi as a miracle, beverage sales by appear constantly. The main reason in the enterprise marketing strategy of successful implementation, especially the product positioning of success. WangLaoJi marketing methods and experience are worth summarizing and learning. This paper summarized as follows: the successful product positioning win the marketing strategies, reasonable can effectively promotes the market.

Keywords WangLaoJi product positioning marketing strategy

摘要：进入本世纪以来，以互联网为核心的的网络通信技术已经得到飞速的发展和广泛的应用，世界经济的全球化趋势不可逆转。

Abstract: in the since the turn of the century, the Internet as the core in the network communication technology has been rapid development and the widespread application, the globalization trend of the world economy is irreversible.

在二十一世纪第二个十年的今天，我们已经走入网络经济时代，企业利用互联网有效开展网络营销活动，寻找新的商机，已经成为了一种必然的选择。

In the second decade of the 21st century, we had walked into the network today economic times, enterprise use the Internet to effectively develop network marketing activities, looking for new business opportunities, has become a kind of inevitable choice.

本文从网络营销的内涵入手，探讨了加多宝集团王老吉凉茶的经典网络营销案例，对这一案例的营销创新、存在的不足及网络营销细节问题进行了分析，，并针对加多宝集团在我国的发展、实施的障碍，提出了措施和对策。

This article from the network marketing, probes into the connotation of WangLaoJi cool tea add much treasure group the classic network marketing case, the case of marketing innovation, the shortcomings of the details and network marketing, analyzes the problems, and in the light of the stupa group in China with the development, implementation, and puts forward measures and obstacles countermeasures.

关键词：网络营销 加多宝集团 王老吉 营销策略 发展 障碍 措施

Keywords: network marketing WangLaoJi add much treasure group marketing strategy development obstacle measures

我想这段话的意思是：酒香不怕巷子深的时代已经一去不复返了，在当今全球市场竞争激烈化的大背景下，酒香也要勤吆喝。所以打造自身品牌，并予以营销就显得尤为重要了。因为对同一类产品的生产成本现在众多企业之间已经相差无几，在花同样的成本的情况下，如何扩大知名度，从而扩大销量，这就牵扯到品牌营销是否成功的问题。换句话说，品牌营销成功与否，将很大程度上决定自身产品在市场上能否站稳脚跟。而这文章也将从王老吉成功运用品牌营销做为例子和切入口，向读者阐明什么是品牌营销，如何运用它

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