谁可以说说“浅析李宁公司对中国羽毛球行业的营销策略”论文目录怎么写

总体来说李宁公司的羽毛球策略就是品牌策略。

李宁的羽毛球产品时KASON的，包装后冠以李宁的品牌，有中国国家队作广告一步迈入顶尖产品行列，采用高定价策略，走高投入、高产出的高端路线。其实李宁的研发、销售等没有yonex的好。

李宁羽毛球的基本策略就是以上说的。

建议你从论文库中找一篇类似题目的论文，比如，“××对××行业的营销策略”，然后将以上策略带入论文，修改目录及内容即可。

羽毛球文献可以在浏览器内查看。根据查询相关公开信息显示：羽毛球文献可以在浏览器中的搜索词条里面进行搜索查找。羽毛球是一项隔着球网，使用长柄网状球拍击打用羽毛和软木制作而成的一种小型球类的室内运动项目。

World Badminton

Badminton involves the use of a 5 foot net, lightweight rackets, and a shuttlecock. It can be played by individuals or paired teams either indoors or outdoors.

Players take turns serving and the shuttlecock is batted back and forth over the net. Points can only be gained when players serve the shuttlecock.

If the serving side doesn't return the shuttlecock it loses its serve. If the receiving side doesn't return the shuttlecock the serving side gets a point and serves again. The game ends when one side gets 15 points except for women’s singles which ends when one side gets 11 points.

History of Badminton

Badminton came be traced back over 2000 years ago to games the ancient Greeks played. The modern game of badminton began in 1870 when guests at Duke of Beaufort’s Badminton House in Gloucestershire played it at a lawn party. Badminton developed from a children’s game known as battledore and shuttlecock in which players batted a cork filled with feathers back and forth in the air using paddles, the idea being to keep it in the air the longest period of time possible.

The first official set of rules for the game of Badminton was published in 1893 by the Badminton Association of England. By 1934 there was a league of nine countries belonging to what was known as the International Badminton Federation (IBF). Badminton started in the US in 1878 with the American Badminton Association being formed in 1936 and the US joining the IBF in 1938. In 1978 the official changed its name to the U.S. Badminton Association.

The first men’s Thomas Cup matches were held in 1948-1949. The first women’s tournament, the Uber Cup, followed in1956-1957. Since then other competitions have been added including tournaments for mixed teams and juniors and The World Cup. Badminton became an official Olympic sport in 1992. More about the history of Badminton.

Badminton Today

What started as a lawn party game has become a fiercely competitive sport for professionals playing for money. The sport is getting more popular and the IBF which started with only nine members has over 150 members. Asian and Scandanavian countries dominate competitions with badminton being second in popularity only to soccer in these countries. With increasing coverage badminton can look forward to a bright future!

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