营销英语课的收获作文，120个字左右，急用谢谢

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你好，关于商务英语学习市场营销对以后职业有什么帮助

1、这个专业涉及的面特别多。像语言方向，你可以去考CATTI，高口之类的做翻译，再厉害点的去做商务方向的同传。喜欢到处去的话可以多学点中国传统文化知识，考个教师资格证，大四去考对外汉办的志愿者。

2、因为商务英语要学市场营销，外贸，公关，人力资源管理，经济学之类的，主要还是看你在的学校的安排，你如果对单纯的语言工作不是很感兴趣的话去这些方向也比较容易，又有英语功底。

3、毕业生可在各企事业单位从事外经、外贸、旅游、外事等口译、笔译工作以及管理、文秘、经济贸易、公共英语教学等工作。

4、就业方向主要培养具有扎实的英语语言基础和较系统的国际商务管理理论知识，具有较强的实践技能，能在外贸、外事、文化、新闻出版、教育、科研、旅游等部门从事翻译、管理、教学、研究工作的英语高级专门人才。

Studying Marketing

Through the Marketing course we have learned the definition, concept and importance of marketing. Here I try to make a report on what we have learned, and why we should study marketing.

1. What is marketing?

There are many different definitions of marketing. We could cite the followings:

“The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time”

“The achievement of corporate goals through meeting and exceeding customer needs better than the competition”

“The management process that identifies, anticipates and supplies customer requirements efficiently and profitably”

“Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges”

These definition are all correct. They all try to embody the essence of marketing:

* Marketing is about meeting the needs and wants of customers

* Marketing is a business-wide function – it is not something that operates alone from other business activities

* Marketing is about understanding customers and finding ways to provide products or services which customers demand

2. Marketing concept and orientation

It is a fundamental idea of marketing that organisations survive and prosper through meeting the needs and wants of customers. This important perspective is commonly known as the marketing concept.

The marketing concept is about matching a company's capabilities with customer wants. This matching process takes place in what is called the marketing environment.

Businesses do not undertake marketing activities alone. They face threats from competitors, and changes in the political, economic, social and technological environment. All these factors have to be taken into account as a business tries to match its capabilities with the needs and wants of its target customers.

An organisation that adopts the marketing concept accepts the needs of potential customers as the basis for its operations. Success is dependent on satisfying customer needs.

3. Why Study Marketing?

After considering the definition of marketing, one can understand some of the obvious reasons why the study of marketing is relevant. In this section we discuss several perhaps less obvious reasons why one should study marketing.

The marketing field offers a variety of interesting and challenging career opportunities, such as personal selling, advertising, packaging, transport, storage, marketing research, product development, wholesaling, and retailing. In addition, many individuals who work for non-business organisations engage in marketing activities. Marketing skills are used to promote political, cultural, church, civic, and charitable activities. Whether a person earns a living through marketing activities or performs them without compensation in non-business settings, marketing knowledge and skills are valuable assets.

A business organisation must sell products to survive and to grow. Directly or indirectly, marketing activities help sell an organisations products. By doing so, they generate financial resources that can be used to develop innovative products. New products allow a firm to better satisfy customers' changing needs, which in turn enables the firm to generate more profits.

Our highly complex economy depends heavily on marketing activities. They help produce the profits that are essential not only to the survival of individual businesses, but also to the health and ultimate survival of the economy as a whole. Profits are essential to economic growth because without them businesses find it difficult, if not impossible, to buy more raw materials, hire more employees, attract more capital, and create the additional products that in turn make more profits.

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