关于营销的英语写作范文

关于营销的英语写作范文,第1张

我们要如何开始自己的营销之旅?也许这几篇英语中文会给你答案。下面是我给大家整理的,供大家参阅!

:如何在关键时刻保持安静

Stop. First, assess if you need to take immediate action. Sometimes, things aren't actually urgent -- they just feel that way. Stop and ask yourself whether or not the situation is totally pressing. If not, take a break. When you e back to it, the situation might not seem quite as monumental as you thought.

Breathe. If stepping aside isn’t an option… breathe. In and out. Slowly. Give someone you trust a call, and get some feedback. No matter how awful the situation is, there’s time to loop in a second opinion. In fact, the worse a situation is, the more important it is to bring in someone else’s voice.

Wait. Don’t mit anything in writing -- not on Facebook, not on Twitter, and definitely not in an e-mail. Run anything you want to say past someone else first, and e back to it once you’ve had time to get past the initial rush of feelings.

Think. Take a minute to think about whether the situation actually qualifies as a crisis, or if the real crisis is your feelings about the situation. If your reaction to what's happening is the real culprit, try to stop and consider what about it is upsetting you so.

:为什么有些目标需要集体力量才能更快成功

Why Achieving Goals Alone is Not Always Effective

In order to save some money, I initially tried to do as much of the renovations work myself and this included most of the painting, since I had already painted my own house before. I could also do other simple tasks like replace broken window screens since again, I already did that at my own residence. I was thinking that doing as much as I can on my own would be shortcuts to success in the overall renovations.

When the renovations crew came onsite, the plan was for them to repair the major cracks on the walls so I could do the painting. However, things did not turn out that way. They told me that my painting skills were quite poor being slow and messy. As a result, they would have to clean up after my mistakes.

Ultimately, I got ‘fired’ by my own contractors, in a nice way of course since I was the guy paying them. So I was effectively demoted by my own crew to being the clean up man since that was the only thing I could not mess up.

You’ll Achieve Faster Success in Goals with the Advantage of Group

I could take the time to learn how to do many of the renovating tasks on my own because new skills just take an effort to learn. However, such skills in repairing houses would have taken me so long, that there would have been much delays in achieving the overall goal, which was to get all of the vacant apartments rented out. Each week that a unit is vacant costs a property owner money.

So I gave in and decided upon the advice of my contractors to let them do most of the work, including painting. In many ways, getting fired by my own renovations crew was very helpful. The renovations would be pleted much faster with the professionals handling these tasks. Meanwhile, this freed up my own time to focus on the things that I did well, which included marketing the vacant units to potential tenants.

In fact, the marketing campaign was so effective with my total focus, I was able to get new tenants signed up on leases before all of the renovations actually finished. This of course resulted in minimal financial loss due to vacancies.

My example here with my real estate rental property shows that some of our goals in life are not meant to be achieved alone or in isolation. Instead, success will e easier and faster if such goals were worked on with the help from other people.

Such teamwork with others also occurs in nature as many animals including wolves and killer whales hunt together in numbers. It is much safer for these animals to bring down certain prey, especially larger and dangerous ones, if teamwork is utilized.

The assistance of the right people involved with your goals can result in major success that you would not otherwise have achieved by yourself. So it is important to determine which of your goals should be attempted on your own and which ones are best with group effort.

:只有成功人士才能掌握的8个时间管理的秘密

1. Don’t just look busy

When the pany manager walks down the hallway, everyone is on a call, in a meeting, or running errands. They look busy, but are they really busy? If you ask successful people, they will say “No.” All the above are strong signs of “mindless productivity.” This might get you lots of appreciation from your co-workers, but it definitely won’t get you a promotion — at least, not the promotion. To put it differently, working hard means you are on the track towards success, running 100 miles per hour… though not necessarily in the right direction.

2. Work smarter, not harder

The key to being a successful person is working smart, not hard. Quit the “robot” state and find new ways to approach each task and each project. Employ strong time management rules and software, such as TimeDoctor, and stick to cutting down the time needed to do each task. You don’t have to reinvent the wheel, but you need to find new ways to use it and look at it from a pletely different perspective. In time, you will be thankful for your new routine.

3. Prioritize all your tasks

Prioritization is the key for successful people – they don’t just solve all the tasks they have, they solve the most important first! Take example and find the most important tasks of the day right after you reach the office and solve them. When the most important tasks are done, you can say your day was successful, even if you don’t get to solve all the other tasks of the day. Don’t let the details drag you down, don’t procrastinate! Perfectionists often get lost in details, as they try to make everything perfect – this is a mistake, as unpleasant as it might sound. Focus on getting the large projects done, then take a second look at them, tweaking bits and pieces.

4. Gamify your work

Work gamification is a new concept, but it’s already emerging as one of the best ways to raise your engagement and change the way you work. As the name implies, gamification is the process of turning work into play, without skipping the actual work. Gamification increases your wellbeing and allows you to objectify your achievements. Just like a game, when you plan each task you can divide the work into small batches of 15-20 minutes. Then, award yourself with a treat when each task is finished. That treat can be anything you want, from a smoothie to a small walk in the park or checking your social media account. One of the benefits of gamification is you will learn how much can be done in a short time, like 15 minutes. Another benefit is the fact you are able to take some time to appreciate what you’ve just made, which is a great way to stay motivated and focused.

5. Group related tasks

The human brain is built to think of at one task at a time. When you have to do several different tasks, you need to use several parts of your brain, employing different types of thinking. If you group related tasks, your brain won’t be forced to switch from one type of thinking, such as analytic, to another, like creative, over and over again. Doing several tasks which require the same type of thinking consecutively boosts your productivity and speeds up your work. Grouping tasks is a great time management secret, as it can enhance and revolutionize the way you work. For example, if you are a writer and you have to document an ebook, document a report, then rewrite two articles and write an editorial, you’ll want to group the documentation work and the writing work. This way, you will be able to get them done quicker and easier.

6. Organize, organize, organize some more

One of the best time management hacks is organization – being organized is crucial for cutting down on the “dead” time in your workflow. e up with a system and implement it as soon as possible. You will notice the huge difference which es from knowing where the last week’s sale reports are and not having to spend 30 minutes looking for them.

7. Learn to refuse projects

From time to time, you need to say “No.” Overworking yourself is not the way towards success, but the way towards fatigue and exhaustion. Successful people master the ability to refuse certain tasks in order to concentrate on more important ones. Be picky and only pick tasks which mean something for you and can really give you a boost. Dedicate all your time to these projects, erasing procrastination and distractions, establishing a personal deadline for the task at hand. For example, promise yourself to plete an article in one hour. When you finish the article on time or even before your self-imposed deadline, you will feel an amazing amount of self-acplishment. This emotion can be overwhelming and highly motivational.

8. Know when to call it a day

After all that time management, you will notice there is still a pile of work on your desk. This is the moment when you need to use the most important secret of successful people: quit it and go home. Yes, that’s right — after all the strategies to cut down the “dead” time, eliminate the excess tasks, and focus on getting the project done, you have to know when to call it a day and go home. As I’ve said, as long as you prioritize tasks and solve the most important ones, you are ready to go home. Don’t make the mistake of trying to solve everything. Instead, end your day when you are tired and you feel you’ve made a difference for someone. There will always be more work to do, but you have to live your life as well. Calling it a day is part of smart working — the most important secret of smart working, even, because it allows you to disconnect from work and enjoy life. This is exactly what makes you successful!

看过的人还:

下面我为大家带来 商务英语 必备营销英语词汇 总结 ,欢迎大家学习!

   必备营销英语词汇总结:

buying task 采购任务

C cable TV 有线电视

Cadillac 凯迪拉克

Campbell's Soup 金宝汤业公司

capital gains 资本收益

capital invested in product 产品投入资本

Carnival 嘉年华

cash cows 现金牛类

cash discounts 现金折扣

catalogue sales 目录销售

categorization of perception 感知分类

categorization 分门别类

Caterpillar Tractor 卡特皮勒公司

Cathay Airlines 国泰航空公司

CBS Records 唱片公司

CBS 哥伦比亚广播公司

centralization 集中化

chameleons/followers 变色龙/跟随者

channel alternatives 可选择的营销 渠道

channel conflicts 渠道冲突

channel decisions 渠道决策

channel functions 渠道功能

channel institutions 渠道组织结构

channel management 渠道管理

channel objectives 渠道目标

channel of distribution 分销渠道

channel power 渠道权力

channel-control strategies 渠道控制战略

channel-design decisions 渠道设计决策

channel-management decisions 渠道管理决策

channels of communication 传播渠道

Charles Snow 查尔斯·斯诺

Cherokee 切诺基

chevrolet 雪佛莱

choice criteria 选择标准

Christian Dior 克里斯汀·迪奥(世界著名时装品牌)

Chrysler 克莱斯勒

Citi Corp 花旗银行

closing a sale 结束销售

clothing retailers 服装零售商

CNN 美国有线新闻网

co-branding 联合品牌

code of ethics (职业)道德标准

coercive power 强制权

cognitive dissonance 认识的不协调

Colgate-Palmolive 高露洁

collection of data 数据收集

collection 收款

co-marketing alliances 联合营销联盟

combination compensation plan 结合式薪酬方案

Comdex 计算机展销会

commercialization 商业化

commitment 承诺

communication channels 传播渠道

communication process 传播过程

communication 信息交流/沟通

communications media 传播媒体

company personnel 公司员工

Compaq 康柏

comparative advertisements 比较 广告

comparison of brands 品牌比较

compensation deals 补偿处理

compensation plan 酬金方案

compensation/rewards 酬金/奖励

compensatory 补偿性的

competition and industry evolution 竞争和行业演变

competition-orientated pricing 竞争导向定价法

competitive advantage 竞争优势

   必备营销英语词汇总结:

competitive (supply-side) evolution 竞争(供方)演变

competitive factors 竞争因素

competitive intelligence 竞争情报/信息

competitive parity promotion budgeting 竞争均势促销预算法

competitive strategy 竞争战略

competitive strength 竞争优势/能力

competitor analysis 竞争者分析

complaint handling 投诉处理

component materials and parts markets 组成材料和零部件市场

computerized ordering 计算机化的订购

conclusive research 确定性研究

conditions of demand 需求情况

conflict and resolution strategies 冲突和解决战略

conformance to specifications 与规格一致

conformance 一致性

confrontation strategy 对抗战略

conjoint measurement 联合测度法

conjunctive model 联合模型

consumer decision-making 消费者(购买)决策

consumer goods channels 消费品分销渠道

Consumer Goods Pricing Act, USA 美国消费品定价法案

consumer goods 消费品

consumer markets 消费品市场

consumer needs 消费者需求

consumer packaged-goods firms 消费者包装食品公司

consumer promotion 消费者促销

consumer tests 消费者测试

consumer/household market 消费者/家庭市场

consumers' perceptions 消费者感知

consumption 消费

contests 竞赛

contingency planning 权变计划

contract construction 契约建筑业

contract manufacturing 契约制造业

contraction/strategic withdrawal strategy 收缩/战略性撤退战略

contractual entry modes 契约式进入模式

contractual vertical marketing systems 合约式垂直营销系统

contribution margin analysis 边际贡献(贡献毛利)分析

contributrion margin 边际贡献

control strategies 控制战略

convenience food stores 便利食品商店

convenience goods 便利品

convenience 服务的便利性

Cool Whip 清凉维普

co-operative advertising 合作性广告

co-ordination and conflict resolution 协调与冲突解决

co-production 合作生产

core benefit proposition (CBP) 核心利益方案/提议

corollary-data method 推定数据法

corporate HQ 公司总部

corporate scope 公司(经营)范围

corporate strategy 公司战略

corporate vertical marketing systems 公司式垂直营销系统

corporate/institutional advertising 团体/社会公共机构广告

corrective action 矫正行动

cost analysis 成本分析

cost effectiveness 成本有效性

cost leadership strategy 成本领先战略

cost of capital 资本成本

cost of goods sold (COGS) 产品销售成本

cost reductions 降低成本产品

cost-and-volume relationship 成本-数量关系

cost-oriented pricing 成本导向定价法

cost-plus/mark-up pricing 成本加成/溢价定价法

costs and benefits of marketing functions 营销职能的成本和效益

costs of competitors 竞争者成本

costs of distribution 分销成本

countertrade 对等贸易


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