高分悬赏英文翻译~~

Learning Program

I called xxx,2005 graduated from the China Hebei University of Economics and Trade. Marketing is a professional. I intend to apply for a September 2007 run on the founding of the University College, continue to learn marketing courses.

Korean ago in Mashi (Beijing) Co., Tangshan market for medium chain of 41 convenience stores and two hotels display, distribution, work as marketing of the company's products are Defu chocolate, rainbow sugar candy and pet food, So is FMCG industry. As the experience of the industry is also very interested, I want to major in college during the study focused on FMCG industry to conduct in-depth research and study. From product design, channel development and construction of the price setting of the original sales management on the basis of further improvement. Developed a national economic signs are often monopolistic enterprises resources, but with the standard of consumer goods business, particularly FMCG enterprises, sometimes because of the rapid consumption of consumer goods are not the only products, more time is a culture, So FMCG industry is the livelihood of an important industry. FMCG industry in the global economy occupies a very important position, People consumption of daily necessities are indispensable complement it. China's FMCG industry with a few mature products on the whole are still at the primary stage, There are many aspects to be improved, hope to be able to study in South Korea in this regard to gain something.

In addition to my network marketing of this new marketing approach is also very interested in this area to conduct an in-depth study. Internet information dissemination model reflects the push-pull interaction between supply and demand information, and with unmatched in the high quality impact of the traditional mode of information dissemination, the information source material is introduced, users out of the respective elements of interest, and video information, audio information, textual information in the network show. . Media networks to a lower cost for the higher efficiency of the dissemination of information, network marketing products can be direct marketing, help enterprises reduce inventory pressure, to set up enterprises in the international market leading to a green channel. However, China's network marketing theory and practice, and most are still at the primary stage more. South Korea in this regard started back in China, has a rich theoretical and practical experience, hope to be in a big college studying marketing network during the in-depth study and research. And the Chinese people in this regard are very scarce, I hope to return home after your studies to the utmost.

Modern economic development of a significant feature of the service is booming, and its status as the national economy has become more and more important The importance of marketing services has become increasingly acute, China has joined, foreign-invested enterprises have vied for China, WTO Chinese and foreign service marketing war will appear white-hot trend. Along with the development of the social division of labor, Scientific and technological progress and people's living standards and improving the quality of Marketing services in the marketing management of the position and role have become increasingly important. This is because in China marketing services or a new thing, the lack of an effective theory and practice I hope in college to study during the study and research services related to the marketing content.

Eventually, I think that the market is the so-called population + + purchasing power to buy desires. These three factors are interrelated constraints, inseparable, the three combined to pose a real market, can decide the size of the market and capacity. So the demand guide consumption, and marketing of all activities in order to more effectively meet the needs exist, only by meeting the people's needs is effective marketing. In reality, in order to survive and to realize their own values and ignore their own internal demand, that is, psychological emotional needs. If we pass marketing people can not only meet the basic material needs but also to meet the psychological needs of emotion, Then they can achieve exchange rate of success will increase the marketing efficiency. Therefore, in learning during college is also prepared to consumers psychological behavior in-depth study and research.

These are the big college I was studying plans, focusing on FMCG industry, network marketing, marketing services and consumer psychology conduct in-depth study and research, this study hope to be able to gain something.

Services marketing is marketing based on relationship and value. It may be used to market a service or a product.

Marketing a service-base business is different from marketing a product-base business.

There are several major differences, including:

The buyer purchases are intangible

The service may be based on the reputation of a single person

It's more difficult to compare the quality of similar services

The buyer cannot return the service

Service Marketing mix adds 3 more p's, i.e. people, physical environment, process[1]service and follow-through are keys to a successful venture. The major difference in the education of services marketing versus regular marketing is that instead of the traditional "4 P's," Product, Price, Place, Promotion, there are three additional "P's" consisting of People, Physical evidence, and Process. Service marketing also includes the servicescape referring to but not limited to the aesthetic appearance of the business from the outside, the inside, and the general appearance of the employees themselves. Service Marketing has been relatively gaining ground in the overall spectrum of educational marketing as developed economies move farther away from industrial importance to service oriented economies.

What is marketing? Marketing is the flow of goods and services from the producer to consumer. It is based on relationship and value. In common parlance it is the distribution and sale of goods and services. Marketing can be differentiated as:

Marketing of products

Marketing of services.

Marketing includes the services of all those indulged may it be then the wholesaler retailer, Warehouse keeper, transport etc. In this modern age of competition marketing of a product or service plays a key role. It is estimated that almost 50% of the price paid for a commodity goes to the marketing of the product in US. Marketing is now said to be a term which has no particular definition as the definitions change everyday.

"Managing the evidence" refers to the act of informing customers that the service encounter has been performed successfully. It is best done in subtle ways like providing examples or descriptions of good and poor service that can be used as a basis of comparison. The underlying rationale is that a customer might not appreciate the full worth of the service if they do not have a good benchmark for comparisons.

However, it is worth remembering that many of the concepts, as well as many of the specific techniques, will work equally well whether they are directed at products or services. In particular, developing a marketing strategy is much the same for products and services, in that it involves selecting target markets and formulating a marketing mix. Thus, Theodore Levitt suggested that "instead of talking of 'goods' and of 'services', it is better to talk of 'tangibles' and 'intangibles'"[2]. Levitt also went on to suggest that marketing a physical product is often more concerned with intangible aspects (frequently the `product service' elements of the total package) than with its physical properties. Charles Revson made a famous comment regarding the business of Revlon Inc.: `In the factory we make cosmetics. In the store we sell hope.' Arguably, service industry marketing merely approaches the problems from the opposite end of the same spectrum[3].

References

peter, S. and Rada, J. (1988) "Servicitization of business: Adding value by adding services", European Management Journalof, vol. 6, no. 4, 1988.Shamoon Malik

^ Bitner, J. en Booms, B. "Marketing strategies and organizational structures for service firms", in Donnelly, J. en George, W. (1981) "Marketing of services", American Marketing Association, Chicago

^ Levitt, T. (1981) "Managing intangible products and product intangibles", Harvard Business Review, May-June, 1981, pp.94-102

^ Marketing by David Mercer

Ng. Irene (2007) "Service Marketing"

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