如何看待兰亭集势本土化的策略？

1、从地区流量来看，兰亭集势的流量表多集中在在美国、加拿大和法国，占总体流量的40%以上，其中美国占比32.8%。

2、Gearbest流量占比最高的国家为印度，棒谷的流量中美国占比12.3%。阿里速卖通占比16.3%，但是流量基数巨大，所以美区流量随之水涨船高。所以即使在流量集中的地区，兰亭集势面临的来自本土跨境电商的压力依然巨大。

3、从数据可以看出，搜索引擎流量仍然是兰亭集势的重要来源。Alexa显示，过去30天，搜索引擎流量占总流量33%。棒谷的搜索引擎流量占比22%，Gearbest的搜索引擎流量占比23%，阿里速卖通的搜索引擎流量占比16%，shopee占比21%；Shein占比25%。

兰亭集的背后

2010 年，谷歌宣布退出中国，开启了「谷歌帮」们各自奔天涯的历程。而此时郭去疾已经抛开李开复、独立创业两年了。起点便是，加盟兰亭集势，担任董事长兼 CEO。

这家新成立不久的公司，还顺便手收下了黄峥不大成功的电商项目欧酷网，成为两个人商业上的一大交集。兰亭集势成立最初的几年，的确创造了不少风光，但等待郭去疾和兰亭集势的，是短暂的风光和长久的苦难。时至今日的很多年里，兰亭集势便一直生活在水深火热之中。

“One World One Market”- 兰亭集势的使命是为全世界中小零售商提供一个基于互联网的全球整合供应链。通过其创新的商业模式、领先的精准网络营销技术、世界一流的供应链体系，依托包括Google、eBay、UPS在内的全球合作伙伴，它已迅速拥有来自一百多个国家数以千万计的访问者，和以万计的个人消费者与企业客户。全球经济危机使更多人把视线转向网购，这给兰亭集势提供了一个跨越式发展机遇，从2006年创始发展至2010年已经取得50倍的销售增长，并获得硅谷与国内顶级风险投资，也为CNN、路透社等世界新闻机构所报道。

From the point of sales data, LAN pavilion set potential than ordinary electric business and marketing costs, unusually high. Earnings, according to data from the 2010, 2011, 2011 annual lanting collection of potential sales and marketing costs (or marketing), respectively, for $22.6 million, $38.46 million, $53.41 million, accounts for the same period the proportion of net revenue of 38.5%, 33.1% and 26.7% respectively. Also is the electricity enterprise, amazon marketing expenses 3.9% in 2012, only to 4.7%, compared with LAN pavilion set potential of the high cost of marketing a bit scary.

U.S. stocks commentary pointed out that electronic business mainly through new users and repeat purchase, achieve scale operation, thus on the basis of the scale variable to reduce costs, generate sustainable cash flow, support and input, form the ecological cycle. Amazon, for example, the marketing costs accounted for only 3.9%, has achieved 73% of its 1999 repeat purchase rate.

But rather set the potential of word of mouth and brand is relatively weak, lead to repeated low consumption rate, growth to buy flow driven by constantly. In the first quarter this year, lanting preface from repeat purchase on revenue of $21.67 million, accounts for the proportion of total revenue is only 29%, it is still a lack of its own customers, users of low viscosity. The "short board" and directly contacted with the company's performance, in the short term is difficult to change.

In addition, lanting collection of potential also cargo customs clearance, business development problems, up recovery questions and tax standardization, etc

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