关于营销的英语作文大全

或许这几篇英语中文能够帮助我们打开关于营销的大门。下面是我给大家整理的关于营销的英语作文，供大家参阅!

关于营销的英语作文：32 Things Your Salesclerk Won’t Tell You

1. If a good customer buys a dress, I'll hang it up for her and put it in a nice plastic bag. But if you've been rude to me, I'll smush it into a bag that's too small.

2. Sure, I’ll put that sweater on hold for you. But most of the time, you don’t come back. So don’t blame me if I sell it to someone else.

3. Even though I seem friendly, I'm not your friend. Please don't take me hostage with your small talk.

4. I won’t ask a yes-or-no question like “Can I help you?” Instead, it’s always an open-ended “What can I help you find today?”

5. It is way tacky to buy placemats, use them for your party, then return them to the store. At least wipe off the food crumbs first.

6. My pet peeve? Customers who paw through a stack of shirts. Now I’ve got to spend 15 minutes board-folding that whole pile again.

7. This is not a garage sale. I can't give you a lower price just because you haggle.

8. Even though most of us don’t work on commission, sometimes we’re given a sales goal for each customer. If we meet it consistently, we’ll get bonuses and, eventually, a promotion. So when I tell you about a pair of earrings that would go perfectly with that sweater, I might have an ulterior motive.

9. If you start to throw a fitin front of other customers because I won't take a return, I'll probably give in and offer your money back. But I really want to kick your tush.

10. After you buy something, keep your receipt and pay attention. Most mainstream retailers promise a refund if the item goes on sale within a certain number of days after you buy it. Websites like priceprotectr.comtrack the prices of hundreds of products from retailers such as Best Buy, Amazon, and Sears.

11. Need me? Don't wave like you're hailing a cab, whistle, yell across the store or stand in front of the fitting room waiting for it to magically open. Just ask nicely.

12. When you ask me if something looks good on you and I suggest a different style, take the hint.

13. The greeters who welcome you to our store aren’t really there to greet you. If we look you in the eye as you’re coming and going, you’re less likely to shoplift.

14. Most shoplifters aren't the people you'd expect.They're great customers who come in all the time, buy a lot of stuff, and are really nice to you. I guess they're thinking, 'I'm a good customer, I deserve a little something.'

15. Our store sends out a birthday coupon to customers on our mailing list. When people redeem it, I often say "Happy Birthday" as they walk away. Sometimes the customer will say "you too." I know it's because they aren't really listening, but that cracks me up.

16. If you call the store to ask if we have an item and we don't, don't ask me where you can get it. I have no idea.

17. If you don't know a store's hours, call. We hate the people who come in five minutes before we close and want to shop for a whole wardrobe.

18. Plenty of stores have great prices on Black Friday, but mine isn’t one of them. Still, you line up and wait for us to open.

19. Some of us will tell you anything to make the sale.Especially if you haven't been nice.

20. Please don’t tell the cashierno one was helping you after I brought you six different sweaters in the fitting room. It’s rude.

21. I don't understand parents who give their children some merchandise to keep them occupied, then when the child destroys it, the parents just stick it on some random shelf and don't say anything. How is that different from stealing or vandalism?

22. Literally everyone who returns anything brokenclaims it broke the first time they used it, no matter when they purchased it. Um, yeah right.

关于营销的英语作文：CFA or MBA

CFA or MBA? 11 Facts to Help You Decide

CFA还是MBA?11个事实帮助你作出选择

After years of financial work, most financial practitioners would schedule a self-improvement plan, especially those who would like to start their own businesses. The common question is that whether one should take a CFA test or get an MBA degree for career development. Indeed this is a big decision.

The MBA, short for Master of Business Administration, covers various areas of business such as accounting, finance, marketing, human resources, and operations in a manner most relevant to management analysis and strategy. On the other hand, CFA, short for Chartered Financial Analyst, covers special, specified skills and concepts in asset management, private wealth management, equity research, and ratings advisories in financial institutions.

An MBA could enlarge your social network and widen career choices, but a CFA gives you accuracy and rigor in financial areas. You may need to spend years of full-time study and finish the graduation thesis for an MBA, but you may spend even more years of hard studying to pass three exams before you could get the CFA charter certificate.

Below are 11 factors that might help you decide which one you should get.

1. Cost

It should be noted that an MBA degree from any top university is a high-cost and expensive self-enhancement project. The total all-in cost (tuition fees, modest living expenses, forgone salaries, etc.) of a 2-year top MBA program is around $275k to $325k. The cost of a CFA is much lower, at about $1,000 to 1,500 per level, less than $8,500 (on average) for all three level tests if you take part in additional prep classes.

2. Time

If you want to get a MBA certificate, you need to spend two years of full-time study. That means if you’re not brave enough to quit your job and focus on the MBA degree, it would be a dilemma indeed. However, the CFA would cost at least 250 hours of self-guided study before you can sit the six-hour exam. You could make the CFA program study as part-time task.

3. Content

The purpose of these two certifications is obviously different, therefore the content is of course different. Getting an MBA certificate means you’re going to get comprehensive and all-inclusive training and knowledge in management analysis and strategy. MBA covers various courses like accounting, finance, marketing, and human resources, while CFA program will deliver you special, specified skills, and concepts on asset finance exclusively.

4. Application procedure

To apply for an MBA program, you need to prepare a lot of things, including an online application, recommendation letters, resume, admission essays, university transcripts, GMAT or GRE score reports, English language proficiency, etc. For the CFA, you need an international travel passport. Also, you need to meet one of these 3 requirements for CFA application: four years of professional work experience (does not have to be investment related), a bachelor’s (or equivalent) degree, or be in the final year of your bachelor’s degree program.

5. Teamwork

Task requirements differ from each other. Unlike the MBA requires group tasks, the CFA has no teamwork requirement. It’s totally upon your own schedule. If you can, you could study and finish all CFA programs individually.

6. Pass rate

Only 37% of CFA test takers passed December 2012′s CFA Level I exam. In June 2012, 38% passed Level I, 42% passed Level II and 52% passed Level III. On an average, 60% would fail in CFA test, with even low pass rate across total 3 levels. On the other hand, 95% of Harvard MBA test takers could pass the MBA test.

7. Job Prospects

With MBA degree, you get broader job prospects and wide career choices. But with a CFA certificate, since it delivers specific, specialized knowledge in finance industry, your career choices are greatly narrowed but financial career could be greatly sharpened and improved to another level. “An MBA can take you into all sorts of industries,” said Skiddy von Stade, CEO of financial recruiting firm OneWire. “A CFA is for a stock picker that really wants to be an analyst. The CFA carries a lot of weight with asset managers. It’s an analytically driven test.” Outside of finance, the CFA is of little use, while the MBA is more widely recognized.

8. Benefit/Compensation

It’s important to know the return of CFA and MBA. According to the calculation from PayScale, a compensation research firm, the compensation differs a lot. Median pays of 0-5 years of experience are $72,000, $87,000, $57,000 and $63,000 respectively for people that hold a CFA and no MBA, CFA and MBA, MBA and no CFA, and an MBA in finance and no CFA. These differences stay constant for CFA and MBA holders of 5-10 years of experience.

9. Learning

Some CFA certificate holders said that MBA programs teach things they could learn from college class, while CFA programs deliver knowledge that couldn’t be learned from college.

10. Partnering relationships

CFA Institute has started partnering relationships with multiple business schools into their class offerings. Some exam materials are even delivered in these courses. This would surely result in reduction of CFA test difficulty. More students are now expected to take Level I of the CFA exam directly after graduation.

11. Achievement

The founder of the CFA Institute is Benjamin Graham, one of the most legendary and valuable investors. With the profound knowledge gained from CFA tests… who knows? You could become the next Benjamin Graham. In contrast the broad coverage of MBA makes it becomes hard to become a great master.

关于营销的英语作文：Generating Leads Through Telemarketing

Telemarketing is one of the most common ways that a business can generate leads. It is a versatile approach. Lead generation telemarketing can be inbound or outbound, meaning that systems use prerecorded messages and can dial either random numbers or numbers from an imported list.

Telemarketing is one of the few lead generation techniques that is flexible enough to be immediately adaptable to new situations. The telemarketer can answer questions or provide additional information as needed in response to the potential customer's comments. Also, while prospective buyers may ignore direct mail or advertisements, they will not ignore a ringing telephone. Once the person answers the phone, a good telemarketer can generate a lead.

Inbound lead generation telemarketing involves the prospective customer calling the company to find out about their products or services. This is the best kind of lead generation telemarketing because the potential buyer has already shown interest by making the call. It is then up to the telemarketer to say the right things in order to retain the prospective buyer's interest. Often, people will call for information about certain products or to see if there are any sales or discounts available. It is up to the telemarketer to be able to provide the caller with all of the necessary facts that the caller asks for.

Outbound telemarketing is less successful than taking inbound calls. It is difficult because it often involves what is called cold calling. This is when a lead generator makes an unsolicited call to a potential customer. The person has no idea who is calling them or why. A high percentage of people react badly to being cold called. It takes someone with great communication skills and the ability to handle rejection to make a successful cold caller. Other times, the callers are equipped with a list of potential leads. The caller's responsibility is then to verify that the person is indeed interested.

Another option for lead generation telemarketing is to use a lead generation system. Lead generation systems are machines programmed to dial phone numbers and deliver a recorded message when the phone is answered. Many people hang up on these machines, but they are a cost effective way to generate leads. Some lead generation systems can be given a list of potential leads to call, thus increasing the chance of success.

Lead generation telemarketing is a great, flexible, adaptable way to gain new customers. People with good communication skills are often very good at this type of work.

Lead Generation Info provides detailed information about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.

营销方面的文章，中文英文都是值得我们去看的。下面是我给大家整理的，供大家参阅!

：Five Lesser-Known Amazon Services That Can Save You Time and Money

Amazon is a big pany with more pages than you can probably hope to visit, so it's not surprising that a lot of its cool features go easily unnoticed. Here's a look at five features you probably haven't heard of that can save you time, money, or both.

Amazon Locker

One major downside of ordering online for later delivery is that you often have to be around to accept the package. If not, it'll end up on your doorstep for anyone lacking in ethics to steal. While you can just have the package held at the shipper's closest facility, often times that facility isn't actually that close. Amazon offers an alternative called Amazon Locker, which allows you to have your package delivered to a local locker where you can pick it up later.

There aren't a ton of lockers yet, so you may not have one in your area. If you don't, you may have an alternative. Both FedEx and UPS have a shipping option that allows you send your deliveries to a nearby FedEx Kinkos or UPS Store location respectively. When I knew I wouldn't be home to accept delivery of my iPad, I had it send to a FedEx Kinko's location and picked it up then. The upside to using these services is that delivery generally occurs pretty early. If you're late on the delivery route and want your package during the day, you may prefer this option even if you are home to accept it.

Amazon Locker

Amazon Prime Sharing

Amazon Prime offers free two-day and discounted overnight shipping to members. While it isn't free unless you're a student, mother shopping for specific items, or using a trial membership, you can share your membership with others so it is free for them. Amazon allows you to add four other people in the household so you can share shipping discounts with them. The options are pretty much limited to family and romantic partners—not sure why roommate isn't an option—but you can just add your friend Dave as your sister and it won't really make a difference.

Amazon Prime Sharing

Add-On Items

Ordering online often means ordering in bulk, and sometimes you don't want 12 jars of paprika—you just want one. This isn't cost-efficient for Amazon because shipping inexpensive, tiny items is a waste of resources. That's where Add-On Items es in. If you want that one jar of paprika seriously, it is an option you can just add it to an existing order of $25 or more and avoid shipping costs. Prime members also get prime benefits for add-on items if they order $25 worth of them. You can use this service with a whole bunch of products, like individual light bulbs, a bag of chopped pecans, a miniature hairbrush, and more, so you don't have to buy a ton of things. Just add the on to an existing order and you don't have to stock up enough for the impending apocalypse.

Add-On Items

Amazon Upgrade

If you're an ebook lover, it's disappointing when you can only buy a physical copy rather than download the digital version to your ereader. Amazon Upgrade is a service that provides you with an option to upgrade to a digital copy once it is available at a discounted price. Not every book has this option, but Amazon explains how you can tell if it does:

On the product detail page for the physical book, you'll see a message that says "Upgrade this book... and you can read, search, and annotate every page online" in the availability description. If this message doesn't appear, then the book is not yet eligible for Amazon Upgrade.

If you love ebooks, it's a good discount to be aware of.

Amazon Upgrade

Subscribe &Save

Amazon Subscribe &Save is a really handy service if you regularly need items like toilet paper, shampoo, canned food, and more. By choosing a regular delivery interval, such as every month or twice a year, you'll receive orders automatically when you need them and you'll get up to a 15% discount. All you have to do is select an eligible item and choose to sign up. You can always skip a delivery if you don't need it—Amazon will warn you a week in advance so you're not surprised—and you can place an order, get the discount, and cancel your subscription if you change your mind. There's no mitment necessary.

：The Importance of Forum Participation in Promoting an Internet Business

Many internet business owners are really lost when doing anything with regards to their Internet business and this is sometimes because people try to do it alone without any external help. Contrary to the notion that the internet is an unfriendly place, many online marketing forums and internet business forums are filled with very nice people that help each other out. This sometimes can be seen in some people offering free software and advice to other people on the forums. This article lists three pelling reasons why you should be participating in forums when promoting any internet business.

Trust

This principle is based on simple human nature. We work best with people we can trust and we promote and run internet business joint ventures with people we can trust. Some of the people that help others a lot also get help in return as people trust them so when they make a remendation on that forum they get an affiliate sale as opposed to others simply because they are so helpful. The greater the degree of trust people have in you, the easier it is for you to make a sale online.

Another reason why people join forums is to carry out joint ventures. There are many successful business people in forums with huge marketing email lists which they contact from time to time and they are looking for good products to remend to their members. If you have a product that you are selling and its good and if you have good relations with these large business owners, you could always get a mention in their large subscriber lists and you could make some serious money in such a deal. Thus Trust and friendships developed online can and do translate into internet business money.

Backlinks

Most forums allow people to add links to their signatures. The more links to your internet business website that you are looking at, the better for you in terms of visitors and search engine visits as well. Always use the anchor text that you are interested in when adding a link to your signature in any website forum. The more links with suitable anchor text pointing to your website, the better your search engine rankings will be period.

Another point about web forums is that there are people who love to spam the forums. What this mean is they put advertisements in places they should not be doing. This is usually against the terms of use of the forum and what happens is the person can be warned and then banned. Always contribute nicely to the thread and then if you think your product solves a problem, point to your signature nicely in your thread.

Publicity

The resultant publicity for any new service or product in large forums cannot be understated. Since there are so many large business owners in those forums, what happens is that once you have a new product that is good or popular and if you offer an affiliate program, you will be able to receive good publicity for any product that you are promoting in an internet business. This has a snowball effect because people on one forum are usually in several forums and sometimes a new product can be discussed in many forums at the same time. Imagine how much such a "publicity storm" could kick up on your internet business profits!

In conclusion, participating in internet business or internet marketing forums and helping others along is a good thing. You gain valuable backlinks from the search engines which boost your search engine rankings, valuable publicity and most importantly you gain trust which is very important in the internet marketing munity. Spend time cultivating your contacts in internet marketing forums and see such online networking reap huge dividends later.

Joel Teo is the successful owner of several successful internet business ventures.Click here to learn how you can start your own successful internet business today.

：10 Must-Have Marketing Tools in 2016

“Money ing in says I’ve made the right marketing decisions.”- Adam O *** orne

Marketing is the backbone of many businesses today, and without tools that support your business, your petitors may very well outclass you. While you can spend a hefty budget on finding the best resources for your business, hire manpower to work for you and get along with your business, there are several marketing tools that you can use on your own and get the best bang for your buck.

Marketing tools make things easy and simplify the process of professionally representing your brand. From *** all bloggers to top brands that rule the global market, everyone is looking to grow and marketing tools help them to increase their effectiveness.

Here are the 10 must-have marketing tools in 2016.

1. Google Analytics

In order to implement different strategies and measure the impact of any business, one needs to know the frequency of the customers or visitors that they get online. Google Analytics, a simple tool developed by the tech-giant, Google, the tool makes it easy to find details about visitors, measures the impact of social media presence, and calculates conversion rates.

Google Analytics today is so developed that one can find customized reports including demographics, age, sex and user activities on their site. This helps panies to implement different strategies according to their needs and requirements.

2. Unbounce

Apart from just creating a website and a blog, many online businesses lack the capability to create conversions and generate leads. Landing pages are what makes things easy and boosts sales these days. This is where Unbounce es in. This easy-to-use marketing tool helps marketers to create landing pages without needing to know the technical knowledge behind coding.

In order to develop conversion rates substantially, Unbounce helps to create, customize and publish beautiful landing pages to improve marketing campaigns without the help of an expert.

3. RightlyWritten

While images are said to speak a thousand words, content is what really boosts rankings on search engines today. RightlyWritten provides premium copywriting services including blog posts, website content, product descriptions, and more to businesses of all sizes. The monthly blog packages available at RightlyWritten allow businesses to put their website blogs on autopilot. These packages are fully customizable and businesses can choose packages per their needs and get content idea generation, pitching, creation and publishing, all taken care of.

With a fully intuitive client dashboard made available, the service also provides businesses with the ability to track their content orders in real time, place new orders and municate in no time. Last but not the least, the quality of content delivered is second to none and does not cost an arm and a leg.

4. Mention

The internet has so much that people are always talking about new online businesses. Be it on social media or blogs, businesses are being discussed everywhere. This is where Mention es in handy. This tool helps to keep track of your business as well as your petitors and helps you to get to know what people are saying.

By tracking brand names and key phrases in real time, Mention helps businesses to reach out to their potential customers and never miss out on any conversation about them.

5. Crowd Reviews

A crowd-driven, verified review site currently in its beta stage, Crowd Reviews is a marketing tool that helps both businesses and consumers to find legitimate online reviews about technology services and software. A consumer-friendly site with transparent details pletely driven by the crowd, this tool provides free access to meaningful reviews and rankings while also taking into account the strength and validity of these reviews and rankings.

6. IFTTT

IFTTT stands for “if this then that.” Considered to be an amazing tool by many, IFTTT helps marketers to automate their business. From social sharing to different networks, receiving notifications about a sale in real time and more, this fantastic tool helps businesses to set protocols based on specific actions as desired.

Also said to be a useful tool for time management, IFTTT is a perfect automation tool for marketers today.

7. Canva

Infographics and other visually appealing images create a better buzz today. You might not be a graphic design expert and this is where Canva es into play. Helping to create simple images to engaging presentations, appealing social-media images and great looking graphics, this tool provides templates that are easy to use. On top of that, they also store everything online, meaning that you don’t lose your material.

8. Mailchimp

While there are several email marketing tools available to use, MailChimp is often considered to be the best in the industry. With its incredibly simple platform, MailChimp offers free as well as paid plans which makes it easy for marketers to create robust email campaigns and find their customers.

9. KissMetrics

Another innovative marketing tool for *** yzing site *** ytics, KissMetrics helps marketers to *** yze data more than the vanity metrics. Apart from just *** yzing page views, bounce rates and time spent by a visitor, the tool actually digs deep into finding how current or potential customers interact with the website.

KissMetrics *** yzes data that has a direct impact on revenue which includes conversion rates, average revenue per user, and churn rates, among other factors.

10. BuzzSumo

BuzzSumo is another great marketing tool that helps marketers to *** yze online trends and the performance of their content. The service also helps with uncovering details relating to factors such as social media shares and the broader impact of this for your business.

　

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