21世纪商务英语系列市场营销英语的课后习题答案

二 1. Cheese.2. They taste sweet.3. The girl.4. It’s for the cake. 5. Three.

三、

1. smells so delicious

2. Have a try

3. What are these

4. Would you like to 5. I’

m making an apple pie

四、 1.Would you like to 2. It looks lovely 3. I’m afraid I don’t like eating 4. doesn’t smell fresh 5. Your advice sounds great

Ex3.

1.scattered 2.convinced 3.generate 4.prompt 5.identify

6.flexible 7.feedback 8.presentation 9.Target 10.object

Ex. 5

1. She shopped around till she got what she wanted at a price she could afford.

她一家商店一家商店地看，最后以她能付出的价格买了她所需要的东西。

2. He never speaks to me other than to ask for something.

除了向我要东西，他从不跟我说话。

3. You should always aim at doing your job well.

你永远应该以搞好你的工作为目的。

4. She has been tied to the house for weeks looking after her invalid father.

几个星期来她一直呆在家中照顾有病的父亲。

5. The route was designed to relieve traffic congestion.

修建这条路是为了缓解交通拥挤。

6. Society is made up of a wide variety of peoplesome are good, others (are) bad, and still others (are) in between.

社会是由形形色色的人组成的。有些人很好，有些人很坏，也有些人介乎两者之间

Ex6.

1.While advertising must be paid for,another from of mass selling——publicity——is “free”.

另一种形式的大众推销宣传是免费的，然而广告是要付费的

2.A marketing manager can choose from serveral promotion methods——personal selling,mass selling,and sales promotion.

一个营销经理有几种促销方法可供选择，私人促销，大众促销，促销及推广

3.But they try to attract attention to the firm and its offerings whitout having to pay media costs.

但是他们努力吸引人们对公司以及其产品的关注，而不必支付媒体的费用

4.For example,one video——distributed to TV stations at Halloween——discussed a government recommendation that parents use makeup rather than masks for young children.

比如说一个在万圣节期间送到电视台的录像片段讨论的是政府推荐父母给孩子们使用化妆品而不是玩具

5.Sales promotion refers to promotion activites——other than advertising,publicity,and personal selling——that stimulate interest,trial,or purchase by final customers or others in the channel.

销售推广的是除去广告宣传和个人推销或者其他环节中的兴趣

Unit 3

Ex3.

1.denied 2.partly 3.had risked 4.removed 5.failed

6.disaster 7.assumed 8.discourage 9.registered 10.residents

Ex. 5

1. The thieves made off with a large sum of money from the bank.

盗贼从这家银行偷走了一大笔现金。

2. High blood pressure places millions of people at the risk of hear disease.

高血压使千百万人有患心脏病的危险。

3. Think twice before you make any important decisions.

在做任何重要决定之前都要慎重考虑。

4. A large part of the African continent is in danger of becoming a desert.

非洲大陆的一大片区域有变成沙漠的危险。

5. Not once has he suggested a good way to deal with any problem.

他从来没有给我提出过解决问题的好方法。

Ex6.

1.While the ISP and eBay pointed fingers at each other,more news appeared in the paper.

当ISP和eBay相互指责，更多的消息会在纸上呈现。

2.Amazingly,the ISP still responded that is was highly unlikely that security had been breached on its end,since no credit card data was in danger.

惊人的是，网络服务供应商仍回应说不太可能是它的终端安全被破坏，因为没有任何行用卡数据处在危险之中

3.Or is it just that it’s not their money that’s at risk?

或者仅仅只是因为只是那些处于危机中的钱不是他们的。

4.But after this,I’ll think twice before registering at another website or making another online purchase.

在这之后，在注册一个网站或在网上购物，我都三思而行。

5.Could it be that the e-commerce sellers,in their rush for higher income,oversimplify security so as not to discourage buyers?

是不是由于网站的销售者为了追求更高的收入，过分简化安全措施以此吓跑买家们。

Unit 5

Ex3.

1.soared 2.milestone 3.commercial 4.nutrition 5.amused

6.charming 7.icon 8.present 9.romantic 10.symbolizes

Ex.5

1. Last semester, Wang Gang was awarded the title of An Outstanding Student for his excellent performance.

上学期王钢表现出色，被授予优秀学生的称号。

2. On Teachers’ Day, the students made a greeting card for their teacher, which symbolized their appreciation of what the teacher had accomplished in the past year.

同学们在教师节给老师做了一张贺卡，以表示对老师过去一年工作的感谢。

3. The children were amused by the story about the cat.

孩子们听了关于那只猫的故事都笑了起来。

4. The continual sunny days made the temperature soar sharply.

连续几个晴天，气温骤然升高。

5. Walking after dinner promotes digestion.

饭后散步有助于消化

Ex6.

1.What moms have recognized about Eisie for the past six decades are the fresh daisies around her neck.

在过去的60年里母亲能认可艾尔西的是他挂在脖子上的新鲜雏菊。

2.Since her birth 60 years ago,Flsie has been synonymous with dairy products that families can trust to deliver wholesome nutrition,great taste and freshness.

自从60年以来，艾尔西被千家万户所信赖，成为传递健康营养对自然美味新鲜的奶制品的代名词。

3.It began when I first set my eyes on her at the 1939 World’s Fair in New York.

当我在1939年的纽约世界交易会上第一次看到她的时候，就开始了

4.The ads were so successful that they also appeared in newspapers.

这个广告如此成功，他们也在报纸上出现了。

5.Even today,her daisy chain necklace symbolizes dairy freshness to moms throughout the country.

直到今天，她的雏菊花环项链对于全国母亲仍然象征着奶制品的新鲜品质。

Unit 6

Ex3.

1.provided 2.leveled 3.on a large scale 4.result in 5.financial

6.damaged 7.states 8.result from 9.guard against 10.entering into

Ex.5

1. These companies entered into a new agreement.

这几家公司签署了一项新的协议。

2. A company has been set up to produce mobile phones on a large scale

或：A company producing mobile phones on a large scale has been set up.

一家大规模生产移动电话的公司已经建立。

3. This accident resulted in the death of two passengers.

这次事故造成两名乘客死亡。

4. We’d better insure the house against fire.

我们最好将房子投保火险。

5. Any damage resulting from negligence must be paid for by the borrower.

因不经心造成的任何损坏须由借用者赔偿。

Ex6.

1.The best way to guard againnst large financial losses is through insurance.

预防重大金融损失最好的办法是保险。

2.The purpose of insurance is to provide protection against financial losses at a reasonable cost.

保险的目的是以合理的代价提供金融保障。

3.This is possible only when the cost of insurance is shared by many people who face a similar risk.

只有当保险的代价许多面临共同风险的人共同承担的时候才有可能。

4.However,the kinds of insurance protection that most people buy can be divided into four broad groups:propertry insurance,liability insurance,life insurance,and health insurance.

然而，大多数人购买的保险可以分为四大类：财产险，责任险，寿险，健康险。

5.Liability insurance protects against financial losses resulting from injuries to other persons or damage to their property.

责任险是为了由于伤及其他人或则损坏他人财产所造成的经济损失投保

Unit 7

Ex3.

1.critical 2.encompass 3.reveal 4.dwelling on 5.diverse

6.let go of 7.dedicated 8.in pursuit of 9.innovative 10.has seen flourished

Ex. 5

1. They attempted to leave the camp but were stopped by the heavy snow.

他们试图离开营地，但被大学困住了。

2. Accidents due to driving too fast are on the increase.

由于开车速度太快而引起的交通事故在不断增加。

3. They grow up in the same environment, so their behaviors had much in common.

他们在相同的环境下长大，因此在举止上有许多共同点。

4. In contrast to children in the mountainous areas, we are lucky to have access to computers.

和山区的孩子们相比，我们就幸运 多了，能有机会使用计算机。

5. We were bored at hearing her dwelling so much on her past glories.

我们对她过于繁琐地讲述她过去的荣誉感到厌烦。

6. You must have the appetite for success and try hard to realize it.

你必须有成功的欲望并努力争取实现。

Ex6.

1.The ultimate problem often lies in the fact that founders of the business are not cut out to start up and develop their own operations.

根本的问题在于创始人并非天生就适合创业和扩展他们的事业。

2.Not all entrepreneurs are cast in the same mould.

并不是所有的企业家都是一个模子里刻出来的。

3.It must be appreciated that management skills can be learned,whereas entrepreneurial ability is a matter of personal flair.

必须要意识到管理的技能是可以学到的，但是企业家的能力则是一种天赋。

4.Whatever the difference is,there is one factor which all successful entreprenurs have in common——they and their firm are always on the move.

无论有什么样的不同，但成功的企业家有一个因素是相同的——他们和他们的公司总在行动。

5.There is a misconception that successful entrepreneurs fail a number of times before making the breakthrough.

有一种错误的观念，认为成功企业家在他们取得重大突破前都失败过很多次。