关于绿色营销的 英语翻译

Since the beginning of the 20th century, productivity has been an unprecedented level of the upgrade, greatly promoting the development of human society process. However, along with economic development, some of the negative impact of the increasing prominence to the survival of mankind has brought unprecedented challenges : explosive population growth, over-exploitation of natural resources and depletion, pollution of heavy emissions, and so on. In this manner, mankind had to seriously review the course of its own development, to re-examine our own behavior. In order to get out of difficulties in the 1980s, the strategy of sustainable development, all countries in the world to be widely recognized. gradually formed a consensus. It is green and marketing enterprises implement the strategy of sustainable development as an important measure, the 21st century will become the mainstream marketing. However, China's development of green marketing is not optimistic, because consumer awareness shallow green, green investment transactions fake green products is pervasive, irrational industrial structure, and so on various factors, caused our Green Marketing and no real growth in the enterprise. Given the importance of green marketing, and therefore the study of green marketing, find my green marketing development of countermeasures have very far-reaching significance. Based on the discussion of the origins of green marketing, development, on the basis of features, China's current stage of development of green marketing status and obstacles presented by the as well as green marketing and external characteristics of the two difficult Prisoner's Dilemma analysis, and Green Marketing in China to the actual situation of the Chinese enterprises to identify Green Marketing existence of the problem, and the corresponding measures, the establishment of a government-led development of green marketing strategy, the government's macro control, In education, legal, economic, financial, green marketing support, thus speeding up the green marketing in the development of our country

举例:

耐克公司的绿色营销。

全球最大的运动鞋和服装生产耐克公司一度受困于员工待遇的质疑。这使得公司的形象大打折扣。除了改进员工待遇,耐克需要一个不一样的新闻点来告诉消费者，自己是一家负责任的公司。耐克想到了绿色公关。

扩展资料:

2005年开始,耐克特别设计了一个强调可持续环保概念的运动鞋系列The   Considered。这个系列的产品都不使用人造鞋材，能够尽可能地减少运输过程中需要消耗的能量,降低对气气候变化的影响。

例如，与耐克的典型产品相比，在生产过程中的溶剂使用减少了80%以.上各式鲜艳夺目的产品颜色也都来源于植物染料,传递宛如赤足的舒适感鞋面和鞋带用的是纤维和聚酯尽量减少了使用有毒的胶粘鞋的外底也用到了“让旧鞋用起来”活动中生产出来的研究产品。

绿色营销:

绿色营销是指企业以环境保护为经营指导思想，以绿色文化为价值观念，以消费者的绿色消费为中心和出发点的营销观念、营销方式和营销策略。

绿色营销观念认为，企业在营销活动中，要顺应时代可持续发展战略的要求，注重地球生态环境保护，促进经济与生态环境协调发展，以实现企业利益、消费者利益、社会利益及生态环境利益的协调统一。

它要求企业在经营中贯彻自身利益、消费者利益和环境利益相结合的原则。绿色营销是一种能辨识、预期及符合消费的社会需求，并且可带来利润及永续经营的管理过程。

从这些界定中可知，绿色营销是以满足消费者和经营者的共同利益为目的的社会绿色需求管理，以保护生态环境为宗旨的绿色市场营销模式。

参考资料：绿色营销--百度百科

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