毕业论文的特点是

毕业论文的特点是

理论性

理论性是毕业论文的主要特点。所谓理论性是指运用抽象思维的方法，对复杂的材料进行分析，找出事物的内在本质或规律并加以论述。

例如，针对《浅析新型网络营销模式——娱乐营销》这个选题，毕业论文的论点和论据不仅包含对现象的说明和描述，而且应包括对现象产生原因的理论分析。

2. 创新性

创新性是毕业论文的灵魂，一篇有价值的论文就在于能够提出新观点、新材料、新方法、新见解，这就是毕业论文的创新性。

3. 实践性

实践性是指毕业论文的选题、论点、论据等均来源于实践。例如，某学院物流管理专业毕业生在《我国快递行业发展现状及策略分析》一文中提出了快递企业经营规模小、经营资质低、服务水平差等问题，提出了加强整合实现规模经济。

提升自身素质和行业规范等理论观点，该论文的选题即是从实践中来，而论文又可以反过去指导实践。

4. 专业性

毕业论文的课题一般属于某一专业领域，无论是确定题目、选取材料，还是语言表达、谋篇布局等，都应与撰写者所学专业相吻合，这样才能达到撰写的目的。例如，经济类毕业论文是解决经济领域里的实际问题。

因而，其内容所反映的是经济领域里的各种现象、问题，否则，就不称为经济类论文了。在语言表达上，所采用的是经济领域里的专业术语，如“资本”、“经济效益”、“通货膨胀”、“金融”、“税收”等。

With the accelerated pace of life in modern society, so people have more expectations for spiritual needs. The rise of popular culture to make the media pay more attention to the needs of the community. With the continuous development of mass media technology, in order to meet the entertainment needs of the community, the media have begun to tend to entertainment. The company focus on "entertainment" is a selling point, using a series of marketing activities, media planning, entertainment marketing as a ranking.

Advertising entertainment are: integration of entertainment, and advertising operations of its injected into the entire process, so to attract consumers, the ultimate purpose of promoting sales. Advertising entertainment features are: it to the consumer as the center, from a consumer point of view, the use of the consumer psychology in which the entertainmentblurred the boundaries between advertising and entertainmententertainment spread throughout all aspects of advertising. Advertising entertainment features: advertising practices of entertainment, advertising media, entertainment, marketing, entertainment three. Advertising entertainment as a form of advertising in the transmission, marketing and brands have played a certain role.

Is a consumer-centric brand to enhance and stimulate consumer awareness and purchasing behavior, enhance brand status in the eyes of consumers, establish a good brand image. Thereby consolidating the link between consumers and brands to promote stronger business, better long-term development. Enhance the effect of brand value can be measured by brand. This brand awareness, recognition, reputation and loyalty of consumers to the brand image is closely related. Advertising entertainment is an important means of brand promotion, brand building has a certain effect. At the same time, enhance the brand connotation of entertainment for the ad shown.

Advertising is the modern entertainment brand management will be a weapon. To "Sprite's marketing" as an example, advertising entertainment role in raising the brand are: advertising entertainment can spread the brand image, highlighting the brand personalityadvertising entertainment space for brands association is beneficial to the performance of brand depthadvertising entertainment can further enhance brand awareness, expand the brand influenceadvertising entertainment can enhance the credibility of the brandadvertising entertainment can enhance consumer brand loyalty and reputation. Entertainment in the use of advertising to enhance brand should guard against excessive entertainment, to enhance its originality and attention to meet the spiritual needs of consumers.

O(∩_∩)O~，不知道你满不满意？

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