论文摘要，那位英文高手帮忙翻一下，不要电脑翻得，谢谢啦

Today, not only has the traditional marketing has been of the view that the products delivered to consumers of that implements the functionality of the circulation of commodity value, marketing already has an added value for consumers, creating a need for the enterprise features, is a modern enterprise system of important issues.Appropriate marketing will increase to enterprise development in leaps and bounds.This year, RMB revaluation, labor costs and the rise in raw material prices on alcoholic drinks market in China, a great and far-reaching consequences.Chance we have to actively seize the challenges we have to make a serious response.

In recent years, China's economy to make steady progress in China liquor provides enough space, Korea Jinro is a foreign liquor production enterprises, the company's management, marketing strategy should be improved to be improved.In this article is based on this, under the supervision of the marketing theory, combined with existing marketing strategy in an effort to explore the building, suitable for modern market economy environment.

For the Republic of Korea Jinro wine co., Ltd of the actual situation, to start with a brief description of the background and significance of the topic, followed in theory point of view, this paper describes the application of this article, the Research Institute of marketing strategies, introduces the theory of marketing, describes 4 c strategy and 4P policy, an introduction to the theory, it is precisely this paper tools. second motivation from the development of alcoholic drinks, took the classification of the liquor industry, which in turn under the Chinese spirits product features and features on China's basic statistics on the market of alcoholic drinks.Alcoholic drinks market in China factor was discussed.For Jinro the actual situation of the company, through a SWOT analysis, step down the Jinro customers, cost, communication and facilitate the parties presented Jinro company dealing in the problems of the Jinro company's choice of the target market and marketing concept has carried out a careful study.And incorporate Jinro company's actual situation put forward have Jinro characteristics of the marketing mix of strategies.

This article was innovative points as follows 1, alcoholic drinks market for China carried out market research.2. This paper has proposed Jinro realistic marketing mix strategy, but also on hence China local liquor enterprise reference.

Keywords: liquor, market analysis, Jinro, marketing strategy

企业的营销策略分析的内容：1、产品分析。利益点、价格、品牌等。2、市场分析。客户定位、竞争者、市场占有率等。3、渠道分析。渠道结构、渠道关系等4、策略分析。广告、促销等。5、营销管理分析。主要是营销队伍建设与管理。

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