每日英文杂志阅读英文新闻阅读004：焦虑的时候就狂吃？

（记者 汤铭）巨大的潜力让校园经济不容忽视，企业如何才能抓住大学生的胃口，获得品牌和销售的双赢？ 以假日经济、休闲经济、会展经济为代表的后商业时代已经来临。

以教育与市场的结合、教育与商业的结合、教育与产业的结合为特征的校园经济，因潜力巨大而越来越成为市场的焦点。校园营销不仅成为各大企业、跨国公司市场战略组成的一部分，更成为其抢占未来市场机会的重要战场。

企业如何才能在巨大的校园市场中获得品牌影响力与销售的双赢？什么才是抓住大学生胃口的营销模式？

在计算机世界传媒集团、《计算机世界》报联合赛尔新概念网络有限公司共同主办的“首届校园经济论坛”上，来自教育部、教育网以及各大高校的专家、学者和IT界的营销精英们，共同畅谈了校园经济。

校园市场不可忽视

“高校校园是我国一个特殊的领域，中国高校每年的毕业生比美国和印度两国高校毕业生总和还要多。党的十七大指出，到2020年中国GDP要翻两番。中国要出现在世界强国之列，离不开每年数百万高校毕业生以及在校生对中国经济活力的贡献。” 《计算机世界》报执行总编辑孙定在主办方致词中讲道。

IT已经深深地扎根在校园了。一方面，高校中有很多培训的课程和专业都与IT有关; 另一方面，高校的学生又是IT产品消费的先锋人群，绝大多数学校都配备了很好的网络设备和计算机设备，很多学生还会自己采购大量的数码设备用于学习、研究和娱乐。

在赛尔网络有限公司副总裁杜佩林眼中，大学生群体有着巨大的现实消费能力。“根据教育部的统计数据，从1998年～2007年，中国的在校大学生数量，从340万增加到2500余万，平均每年增加20％，是同期中国GDP平均增长率的两倍多。”2500万的高校学生相当于于德国总人口的1/4 ，或者是英国总人口的1/3，甚至超过了澳大利亚全国总人口。在这群大学生中，“月消费在200元～500元的占347%，501元～1000元的有431%，1001元～2000元的占151%，2001元以上的占71%。每个大学生每年的平均消费支出都在15万元以上，除去学杂费，大学生一年的开销，平均每人每年8000元，这就造就了一个具有2000亿元潜在价值的大市场。”

面对如此具有吸引力的校园消费市场，杜佩林认为企业不仅要看到这个市场的潜在消费能力，更应当关注这个市场的特点，从而有的放矢地挖掘市场的潜力。企业占领校园市场不仅会带来短期的商品效益，而且从长远发展角度而言，也具有深远的意义。

“当代大学生是拥有知识资本，以脑力劳动为主，崇尚品质生活，具有鲜明品牌意识的一代。几年后，他们都将成为社会的主流人群。如果能够拥有这一人群市场，也就拥有了未来竞争优势。”

对此，孙定也表示，“从国外跨国公司的经验中，我们可以发现他们的品牌营销大都从大学就开始了。在大学里面强势地推广品牌，会影响到人的一生。品牌的观念、品牌的理念，以及品牌里面包含的语言、语汇，还有语境都会融入到大学生的价值观，甚至今后的文化倾向中。”

可以说，如果一个企业的品牌能让学生普遍接受，那么不仅会占领现实的校园市场，对企业未来发展也同样具有深远意义。从这个角度上讲，谁掌握了校园市场，谁就掌握了中国未来的中高端消费市场。

而对于品牌，孙定表示: “十七大报告里面专门提到要打造有国际竞争力的品牌，这不仅需要技术和设计，同时还是营销的问题。营销不是一朝一夕的过程，品牌需要长期的经营。”

学生消费呈现新趋势

近年来随着中国的高等教育逐步由精英教育向大众教育过渡，高校的招生规模不断扩大，在校人数迅速增加，大学生的消费市场也随之迅速扩大。大学生消费的行为特点和方式，将左右和引领整个社会中青少年的消费趋向。另外，大学生毕业后可能成为公司企业的生产经营者，也可能成为生产或消费政策的制定者，他们不仅是文化水平较高的消费者，而且是潜在的具有稳定高收入的人群，其消费观念必将对未来产生很大影响。因此，大学生在消费市场中是非常特殊的一个群体，而关注大学生的消费行为特点也就尤其重要。

罗进飞是天津大学的团委书记，长期以来一直从事学生工作。根据多年的实践经验，他认为目前大学生消费趋势呈现出情绪性、先锋性、集中性和品牌性四大特征。

“大学生消费比较具有情绪性，示范效应非常明显。”罗进飞在论坛上说，“示范效应的意思是，比如其他人都有了手机，那么自己也有买一部的强烈愿望，这是大学生消费中非常重要的一个特点。另外大学生消费的情绪性还表现在消费的连续性上，如果消费一次后感觉很满意，很可能会连续消费同企业的相同或不同产品，并且还会推荐自己的伙伴购买。”

大学生消费的先锋性是指他们的消费观念越来越超前。大学生站在先进文化的最前端，容易接触和接受新事物，他们的消费观念不仅比较超前，变化也很快。比如对网上购物，大学生就比普通消费者更容易接受，而对“花今天的钱，圆明天的梦”的新兴消费方式也非常追捧。

另外，据罗进飞的观察，大学生目前购买的产品和消费支出项目比较集中，主要在时尚、电子、影像、文化和培训上，随着大学生消费观念的变化和时尚产品升级换代的发展，受示范效应的影响，消费可能会逐渐向多元化发展，但目前来讲仍然处于一个集中的水平。大学生对商品的品牌，以及商品包含的情感内涵和事物的外在形象比较看重，容易受宣传媒体引导，受厂家广告的影响也比较大。“名牌对大学生的吸引力很大，对物品的形象和所代表的含义也比较重视。”罗进飞坦言。

对此，杜佩林也表示，大学生消费最大的特点就是“炫”，在于追求时尚的东西，喜欢新奇的和浪漫的事物，对消费品追求个性的张扬。追求时尚也是大学生消费具有盲目示范效应的原因。

不过，杜佩林表示，大学生追求时尚的特点，使企业比较容易把握针对大学生的的产品的方向。因此大学生消费有一个趋势，就是从实用化向时尚化过渡，消费的形式已经不再是简单的学习用品、书籍之类的东西，还增加了电脑、手机、旅游等比较前卫的、带有时尚气息的消费产品。据统计，高校的电脑普及率已经达到45%，其中笔记本电脑占有相当的比例。另外153%的大学生拥有数码相机，30%的大学生有MP3，而在部分高校，手机的普及率甚至超过了70%。

此外，杜佩林还表示，高等学校的文化既是校园文化又是社会文化的一部分，具有大众化和独特性相综合的特点。因此杜佩林认为，新生代的高校学生热衷于各种时尚、潮流的“文化娱乐”方式，以此作为彰显自身个性的手段，这种高校文化在普及的过程中，将引发新一轮文化消费热潮。而网络的迅速发展，使得校园文化加速传播与扩展，这种趋势将会打破以往校园文化仅作为社会文化的亚文化存在的现象，并将全国各个高校的校园文化连成一个统一、互动、活跃的整体，使得文化消费成为不可忽视的消费热点。

网络成为校园经济主干道

教育部科技发展中心李志民主任在主题报告中介绍说，中国教育和科研集团在1993年第一次把互联网引入中国，1994年教育网正式联网。现在几乎所有的正规大学都已经联入教育网，同时还有大量科研单位用户。现在高校中上网人数比例超过了80%，教育网服务的用户超过2300万人。

杜佩林表示，一方面由于教育网良好的基础设施，另一方面由于在校大学生与电视媒体接触不多，学生获取信息主要来源于互联网和广播，所以教育网络已经成为目前针对大学生的重要营销载体。

而据赛尔新概念网络总裁匡鹏介绍，他们已经认识到教育网络正在成为校园经济的“主干道”，并且赛尔新概念已经在教育网中开通“校园梦网”门户平台，专门针对校园市场进行富媒体广告营销。

“我们的业务将主要围绕校园网络和手机平台开展。基于校园网络发展的门户业务是校园梦网。”据了解，校园梦网设立了读书、就业、教育、音乐、影视、商城等频道，赛尔新概念计划招募合作伙伴共同经营这些频道。另外，赛尔新概念还基于手机平台GPRS网络推出“移动快门”的业务，其平台功能与即时通信相似，具有VoIP功能。校园经济，正在互联网飞速发展的支持下，显现出新的活力。

提高英语的水平往往可以看一些英语的新闻和阅读，还有英语的电视剧和**，这样可以很快的提高我们的英语口语，接下来我给大家带来英语新闻，需要的同学们可以看一看。

英语课外阅读1

Microsoft cofounder Bill Gates said he'll pick up thetab for all US college graduates to download a copyof Hans Rosling's book, "Factfulness: Ten ReasonsWe're Wrong About the World -- and Why Things AreBetter Than You Think"

微软联合创始人比尔·盖茨近日表示，美国所有的大学毕业生都可以免费下载汉斯·罗斯林的书《事实真相：我们错误看待世界的10个理由，以及为什么事情比你想象的要好》，费用由他来支付。

The book was released in April, offering advice onhow to think about the world and how personalinstincts can impact our interpretation of rmation

此书于今年4月出版，书中就如何思考世界，以及个人的直觉如何影响人们对资讯的解读等提供了建议。

It debuted at No 5 on the New York Times Best Seller List for hardcover nonfiction

上市后，此书立即登上《 》畅销书榜单精装版非小说类图书的第五名。

"When we have a fact-based worldview we can see that the world is not as bad as it seems -- and we can see what we have to do to keep making it better," Rosling writes in the book

作者罗斯林在该书中写道：“当我们有一个基于事实的世界观时，我们可以看到世界并不像看上去的那么糟糕--我们可以看到我们必须做些什么才能让世界变得更好。”

It is the book Gates thinks every college graduate should read In a YouTube video posted inApril, Gates called it "one of the most educational books I've ever read"

盖茨认为每个大学生都应该读这本书。他在4月释出的一个YouTube视讯中称此书是“他读过的最具教育意义的书籍之一”。

"It covers a space that isn't easy to go learn about," Gates said "The world would be a betterplace if literally millions of people read the book"

盖茨表示：“这本书涵盖了一个不容易了解的领域。如果真的有数百万人阅读这本书，世界将变得更美好。”

Last year, Gates remended Steven Pinker's book "The Better Angels of Our Nature: WhyViolence Has Declined" to graduates, saying it was the "most inspiring" book he's ever read

去年，盖茨将史蒂芬·平克的《人性中的善良天使：为什么暴力在下降》推荐给了毕业生，并称该书是他读过的“最鼓舞人心的”书。

英语课外阅读2

Jack Ma

马云

Jack Ma is the founder and executive chairman ofAlibaba Group, a multinational technologyconglomerate from China As of March 2018, hewas one of China's richest men with a net worth ofUS$424 billion, as well as one of the wealthiestpeople in the world

马云是中国跨国科技公司阿里巴巴集团创始人兼执行总裁。截至2018年3月，马云的净资产为424亿美元约合2715亿元人民币，是中国也是世界上最富有的人之一。

Jack Ma turned 18 in 1982 and prepared for the Gaokao However, he failed twice, and it wasafter his third attempt that Ma was finally able to enroll in a university

1982年，18岁的马云为高考备战。但他两次失利，第三次才终于考上大学。

On his first attempt, Jack Ma received only 1 point in math, before taking it again and receiving 19 points in math after a second try After Jack failed in the exam for the second time, hedecided to find a job But he was too thin at that time and was denied the chance to evenbee a restaurant waiter Ma's father then suggested that he bee a deliveryman formagazine publishers

第一次参加高考时，马云的数学只拿了1分，之后再次参加高考，他的数学成绩是19分。第二次高考失利后，马云决定找一份工作。但他当时太瘦小，连在饭店当服务员都遭到拒绝。后来，马云的爸爸建议他为杂志出版商送货。

Ma gave a third shot at the Gaokao He finally succeeded in passing the exam and was enrolledby the Hangzhou Normal University, where he studied English

马云第三次参加高考终于通过了考试，被杭州师范学院2007年更名为杭州师范大学录取，学习英语专业。

Robin Li

李彦巨集

Robin Li is a Chinese Internet entrepreneur and a co-founder of search engine Baidu He isalso one of the richest people in China, with a net worth of US$185 billion as of October 2017

李彦巨集是中国网际网路企业家，也是百度搜索引擎的创始人之一。截至2017年10月，李彦巨集的净资产为185亿美元约合1184亿元人民币，他也是中国最富有的人之一。

The Gaokao for Li was quite easy His scores were the highest among those of test takers inYangquan City, Shanxi province in 1986

高考对于李彦巨集来说并没有什么难度。他是1986年山西省阳泉市的高考状元。

After spending three months on his college campus, Li decided to switch his major fromLibrary and Information Science to puter Science and applied for a PhD program Li thenwent abroad He met his most important partner - his wife - while studying abroad

在大学校园里度过3个月后，李彦巨集决定从图书情报学专业转到电脑科学专业，并申请了博士课程。随后李彦巨集出国留学，在国外求学期间遇到了最重要的人生伴侣——他的妻子。

Pony Ma

马化腾

Pony Ma is the founder, chairman and chief executive officer of Tencent Tencent is Asia's mostvaluable pany, one of the largest Internet and technology panies and the biggestinvestment, online games and entertainment conglomerate in the world

马化腾是腾讯的创始人、董事长兼执行长。腾讯是亚洲最有价值的公司、全球最大的网际网路和科技公司之一，也是全球最大的投资、网路游戏和娱乐集团。

Ma moved with his parents to Shenzhen at the age of 14 It is said that Pony received 739 points in the Gaokao, which was over 100 points above the cutoff line for China's mostpetitive universities However, he applied for Shenzhen University to be closer to home

马化腾14岁时随父母移居深圳。据称，马化腾的高考成绩为739分，超出中国最具竞争力的大学的录取线100多分。但他报考了离家较近的深圳大学。

Ma loved astronomy at a young age but changed his major to puter science duringuniversity, when he realized that studying astronomy offered limited professional options

马化腾从小爱好天文学，但大学期间，他发现学习天文学限制了职业选择，于是将专业转到电脑科学。

Richard Liu

刘强东

Richard Liu is a Chinese Internet entrepreneur He is the founder of JD or Jingdong Mall, one of the leading e-merce firms in China As of January 2018, Liu's net worth had risen toUS$127 billion with JD surging in its stock price

中国网际网路企业家刘强东是国内最大电子商务公司之一京东商城的创始人。截至2018年1月，因京东股价飙升，刘强东的净资产上升到127亿美元约合813亿元人民币。

His Gaokao scores were the highest among test takers in Suqian County, Jiangsu province in 1992 He was later enrolled by Renmin University, where he majored in Sociology

刘强东是1992年江苏省宿迁县的高考状元。他后来被中国人民大学录取，学习社会学专业。

原文发表于“创见考研”宫中号

原文发表于“创见考研”宫中号

什么是英文时文

选取原刊载于各大英文报刊杂志的时事新闻和有趣的文章，如华盛顿邮报、国家地理杂志、经济学人等，文章难度与考研真题相差不多。

英文时文阅读004

By Washington Post, adapted by Newsela staff

Published:04/01/2020

难度：60（满分10分）      字数:830

本篇文章的阅读难度主要是医学专业名词较多，很多考研真题文章也是如此。

You're mostly stuck inside, you are home from school and the coronavirus pandemic is making the future seem less certain by the day The coronavirus is a flu-like illness that first arose in China The virus has now infected people around the globe Like 27 percent of Americans, you might seek comfort in a familiar place: the refrigerator

Food can be one of the easiest and most immediate ways to make ourselves feel better in stressful times While enjoying our food is a good thing, experts say emotionally eating lots of food with little nutritional value can weaken our immune systems and worsen our moods at a time when it's especially important to stay positive and protect our bodies

"If we want to be able to feel better, given the situation that we're in, we have to think about how we want to fuel our body in ways that we can stay more at ease," said Eva Selhub, a doctor with expertise in stress, resilience and mind-body medicine

Why do my eating habits matter right now

Selhub says that people may feel guilty or shameful for eating highly processed foods with a lot of sugar Eating these foods can also cause inflammation in the body that increases fatigue, anxiety and depression Selhub added that our bodies have various ways of connecting our stomachs to our brains, so eating nutritious foods can help control our moods 

How can I tell if I'm eating because of emotion and not because of hunger

Eating as a result of stress tends to be an automatic instinct, such as putting your hand into a bag of potato chips without thinking about it, said Deanna Minich, a nutritionist with the American Nutrition Association By contrast, physical hunger lasts longer and can be resolved with a variety of foods, rather than just foods with little nutrition

How can I prevent or limit emotional eating in this uncertain time

Food makes us feel better by releasing two chemicals called dopamine and serotonin in our brains The release of these chemicals creates a feeling of pleasure, but Selhub says the effect wears off quickly To stop emotional eating, she suggested doing a gut-check before you reach for a snack Ask yourself, "Am I about to eat because I'm physically hungry, or because I feel stressed or sad"

If the answer is the latter, Selhub said you should consider turning to other sources of comfort Try breathing exercises, movement, spirituality, social interactions, hobbies or time in nature, which can all help relieve those feelings Stick to your normal eating schedule of two or three meals a day, even if your daily routine has changed, she said

"Whether you're alone or with other people, make it a ritual of nurturing —  that you're nurturing yourself, that you're fueling yourself," Selhub said

If you want extra help for staying on track or managing your weight, Selhub suggests finding or making an online support group 

What if anxiety has the opposite effect on me and I struggle to eat enough

Although many people eat extra when they feel anxious, you may have trouble eating at all Stress can put your body into an elevated state as if you were facing an immediate danger, such as early humans may have felt when being chased by a lion, Selhub said

To digest food properly, we need a relaxed digestive system, Minich said Warm teas can help your body loosen up, while protein shakes and electrolyte packets provide energy

At the very least, Minich said you should drink a lot of water to stay hydrated To return to regular eating patterns, though, she said it's important to address the underlying stress by physically moving or doing a simple meditation

What should I be trying to eat during this public-health crisis

Making good food choices starts when you're scanning the grocery-store shelves and deciding what to take home, Minich said Buy fresh, colorful foods as much as possible, she said

If buying fresh produce and meat is not possible, Minich says frozen foods are usually more nutritious than canned food Frozen food is preserved in close to its original state and usually has little interaction with the plastic it's stored in, she said Canned food, on the other hand, touches its metal container and the plasticizer used to seal it Canned food is also usually stored in a high-salt or high-sugar solution

Minich also suggested using spices to reduce inflammation caused by stress and eating foods with vitamin C to strengthen your immune system Now is a good time to share recipes with friends and family, she said Make sure you're also paying attention to other aspects of your health, such as moving your body and getting enough sleep

Ultimately, Minich said eating well improves our sense of well-being, increases our curiosity and makes us happier

"And I think this is the time that we need more well-being and happiness," she said

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