“体验营销”英文怎么翻译啊

体验式营销：experiential

marketing

体验营销通过看（see）、听（hear）、用（use）、参与（participate）的手段，充分刺激和调动消费者的感官（sense）、情感（feel）、思考（think）、行动（act）、关联（relate）等感性因素和理性因素，重新定义、设计的一种思考方式的营销方法。这种思考方式突破传统上“理性消费者”的假设，认为消费者消费时是理性与感性兼具的，消费者在消费前、消费中和消费后的体验才是购买行为与品牌经营的关键。比如当咖啡被当成“货物”贩卖时，一磅卖300元；当咖啡被包装为商品时，一杯就可以卖25元；当其加入了服务，在咖啡店中贩卖，一杯最小要35～100元；但如能让顾客体验咖啡的香醇与生活方式，一杯就可以卖到150元甚至好几百元。星巴克（starbucks）真正的利润所在就是“体验”。在伯尔尼

h.

施密特博士（bernd

h.schmitt）所提出的理论中，营销工作就是通过各种媒介，包括沟通（广告为其之一）、识别、产品、共同建立品牌、环境、网站和消费者，刺激消费者的感官和情感，引发消费者的思考、联想，并使其行动和体验，并通过消费体验，不断地传递品牌或产品的好处。

To enter the second half of 2008, Ningbo side of the property market at home and abroad due to the impact of various economic factors, leading to sluggish housing industry as a whole. Home buyers to stimulate demand and mitigate the weakness of the direct effect of those is the marketing model. Generally be acceptable to the consumer model of experiential marketing has become a magic weapon for each developer. However, due to the vast majority of developers simply "set out to recreate Archimedes" Therefore, the current number of the so-called experience marketing real estate there are a lot of errors. Therefore, this article will be sluggish economic environment, the Ningbo real estate experience through the correct marketing model for the existence of errors

From 98 years, the abolition of welfare housing distribution of Ningbo Municipal Government, will be the residential market, since its commercialization, experienced more than a set of甬城real estate development from the original model, that is, merely in terms of size, planning, concept, quality, service and other products around the inner aspects of fighting rose to a high degree of experience. This change in 2004 from the presence of foreign real estate speculators began Ningbo. Foreign real estate developers, such as Vanke, the local developers to bring the crisis, but also allow them to see the drawbacks of the traditional marketing model. And innovative marketing experience to provide consumers with an experience of the process, the environment and atmosphere, consumers will be easier to choose to suit their own homes, most of the real estate purchase is more effective to avoid disputes. In the face of the current downturn in the volume, experiential marketing has become open to the needs of consumers purchase a gold key

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