This article analyses the factors which leads to the success of "M-Zone"on-line maketing and shows us what need to be improved, which is based on the marketing achievement and situation of China Mobile "M-Zone" program who gained twenty million target clients in 15 months.
通过本文的分析,发现其在网络营销中的闪光点,为同行业的其他品牌进行网络营销提供一定的借鉴,在一定程度上帮助这些品牌在整体营销中取得成功。同时找出其在网络营销中的不足和有待改善之处,并提出自己的一些看法和意见,不断完善“动感地带”的网络营销策略。
According to the analysis of this article, we found the spotlights in this web marketing which could be reference for the web marketing seller. This case could be helpful for the integer marketing. Meantime, we need to find the weakness in the web marketing and give some suggestions to improve the marketing strategy of the "M-Zone" program.
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