Sales和Marketing到底有什么区别

Sales与Marketing的区别如下：

In very simple words, sales can be termedas a process which focuses or targets on individuals or small groups. Marketingon the other hand targets a larger group or the general public.

简单来说，Sale可以视为以个人或小群体为目标的过程，而Marking更倾向于以较大的全体甚至是大众为目标。

Marketing includes research (identifyingneeds of the customer), development of products (producing innovative products)and promoting the product (through advertisements) and create awareness aboutthe product among the consumers. As such marketing means generating leads orprospects. Once the product is out in the market, it is the task of the salesperson to persuade the customer to buy the product. Well, sales meansconverting the leads or prospects into purchases and orders.

首先，Marketing包括调研（识别客户需求）、产品研发（生产创意产品）、产品推广（通过广告）以及将产品形象植入给客户。因此，Marketing就意味着创造销售线索和前景。一旦商品进入了市场，接下来就由销售人员来说服客户购买其商品。所以，Sales可以理解为是把销售线索和前景转化为购买与订单。

While marketing is aimed at longer terms,sales pertain to shorter goals. Marketing involves a longer process of buildinga name for a brand and pursuing the customer to buy it even if they do not needit. Where as sales only involve a short term process of finding the targetconsumer.

Marketing着眼于长期目标，而Sales更倾向于达成短期目标。Marketing是一个从建立品牌到促成购买的长期过程（即使顾客没有购买的需求），Sales则是寻找目标客户的短期过程。

In concept also, sales and marketing havemuch difference. Sales only focuses on converting consumer demand match theproducts. But marketing targets on meeting the consumer demands.

在概念上，Sales和Marketing也有很多的区别。从Sales旨在转换消费者需求并使之与产品匹配；Marketing则更侧重于满足消费者的需求。

Strategically speaking, a major international brand-name cosmetics ad cleared the way, a special counter sales of brand strategy, sales strategy and network of self-marketing strategies for marketing. Different strategies for different enterprises need to meet the needs of different consumers, only one objective, the most Coincidentally, the product sold. <br>Following the help of Mary Kay personalized marketing will be the case, were analyzing marketing strategy to justice, hope that the people of cosmetics marketing benefit. <br>1, target marketing strategy <br>Marketing refers to target customers for specific consumers, the study of its consumer sentiment, using targeted marketing strategies. The main analysis of women's consumer sentiment. Consumer psychology of women and men of different areas, so their purchases also have different features. Like Mary Kay, is targeting high-end consumer society, in accordance with its high-end consumer demand, product positioning in the success of an attractive white-collar people, people that the use of Mary Kay products is the status symbol And promoting a lot of people is Mary Kay has been a loyal customer. <br>2, direct marketing business strategy <br>Direct selling in China is a new sales method, in direct sales network, the consumer is also the seller, known as mass marketing, full marketing. Today, Mary Kay has successfully into the Chinese market, its unique beauty of face-to-face classroom guidance direct marketing methods and strategies, marketing model in China is bound to bring fresh flavor to the local cosmetics companies bring new inspiration. <br>3, services marketing strategy <br>Cosmetics are fast consumables, high frequency of consumption, almost every day use, consumer base, market prospects are broad. At the same time, cosmetics to see more of quality, effectiveness and durability, the sale of after-sales service is very important. Consumers should not only buy first-class products, but also to buy first-class services. More crucial value-added products, sales of cosmetics, not just selling a tangible product, is an invisible service, a value-added products. Mary Kay done to provide professional advice, the purchase of convenience, use the guide, tracking marketing value, has also focused on "professional services" in propaganda, skin structure, skin type, and so on the basis of skin-care knowledge, According to consumer demand for communication, and guide their understanding of the importance of skin care, skin care training and encouraging consumer habits, science and skin care. Its purpose is to increase the value of goods. <br>4, experiential marketing strategy <br>At present, a new consumer demand - demand experience, is causing more and more enterprises of concern, and the implementation of the first corporate marketing experience, competition in the market for a full opportunity to experience marketing time has come quietly. Mary Kay marketing experience to fully understand the opportunities, first dial the spot in the skin care classes or classes for customers to try beauty products, customers receive recognition and access to mutual recognition between the customers, the timely introduction of a variety of products to Programmers, the purpose of sales success.

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