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Internal marketing basically is the staff as customers, attention, encourage employees, and then through the increase employee satisfaction, to enhance the enterprise the competitive ability. This paper first introduces the internal marketing meaning, function and its importance in the company, and through to the three trees homemaking company analysis, and the internal marketing-employee satisfaction, service quality and their relationship is connected, and then to realize, internal marketing is not directly affect the customer satisfaction, but can be by employee satisfaction and quality of service and indirect impact on customer satisfactionand So not only affect employee satisfaction of customer satisfaction, and the service quality indirect impact on customer satisfaction, so internal service quality in the internal marketing staff satisfaction play an important role. Through the relationship between customer perceived value of the influence, and finally confirmed the company internal marketing products. Through the implementation of the internal marketing arouse the enthusiasm of the employees, and keep talents for the company, and at the same time, strengthen the internal coordination between work and employee satisfaction and loyalty, and then again through the building staff service evaluation system, will eventually internal marketing performance ascension and the realization of the target tissue.

据国家工信部网络营销学院的数据分析，internet marketing：即互联网营销，是指在国际互联网上开展的营销活动。

network marketing：即网上营销，是指在网络上开展的营销活动，此处的网络不仅指国际互联网，尚包含电话网络，增值网络等。

on-line marketing：即线上营销或在线营销，指借助联机网络开展的网上营销。

e-Marketing：即电子化营销或电子营销，指通过国际互联网，内部网和外部网开展的营销活动。

cyber marketing：及虚拟营销或计算机数字营销，指借助联机网络，计算机通信和数字交互式媒体的营销方式。

网络营销其实是市场营销的一种新的营销方式，它借助新的通讯技术，实现了远程交互式营销。

1.著名的4P营销理论：产品（Product）、价格（Price）、渠道（Place）、促销（Promotion）

2.SWOT是一种分析方法，用来确定企业本身的竞争优势（strength），竞争劣势（weakness），机会(opportunity)和威胁（threat），从而将公司的战略与公司内部资源、外部环境有机结合

3.CRM（Customer Relationship Management）即客户关系管理

4.所谓MIS（管理信息系统——Management Information System）系统 ，是一个由人、计算机及其他外围设备等组成的能进行信息的收集、传递、存贮、加工、维护和使用的系统

5.B2B（business-to-business）指的是企业对企业透过电子商务的方式进行交易，相对于B2C（Business-to-consumer）的销售方式是企业对顾客

6.B2C(Business to Customer)。B2C中的B是Business，意思是企业，2则是to的谐音，C是Customer，意思是消费者，所以B2C是企业对消费者的电子商务模式。这种形式的电子商务一般以网络零售业为主，主要借助于Internet开展在线销售活动。

7.C2C（Consumer To Consumer / Customer to Customer）是电子商务的专业用语，C2C的意思就是个人与个人之间的电子商务。比如一个消费者的有一台旧电脑，通过网路进行交易，把它出售给另外一个消费者，此种交易类型就称为C2C电子商务。

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