absorption of costs 成本分配
accesibility 可进入性
accessory equipment markets 附属设备市场
account management policies 客户管理策略
Acer 宏基
acquisition new-product development strategy 新产品开发收购战略
activity-based costing 以活动为基础的成本系统
adaptability 适应性
adaptation to market variations 适应市场变化
adaptive positioning 适应性定位
additions to existing product lines 现有产品线的增加
adequate size 准确的大小/足够的规模
administered vertical marketing systems 管理式垂直营销系统
administrative relationships 管理关系
adopter categories 采购者的类型
adoption process 采购过程
advertising and market segmentation 广告与市场细分
advertising and sales promotion 广告和销售促进
advertising effects 广告效果
advertising ethics 广告伦理道德
advertising feedback 广告反馈
advertising frequency 广告频率
advertising media 广告媒体
advertising message 广告信息
advertising reach 广告接受人数
advertising source 广告信息来源
advertising 广告
aerobic enthusiasts 增氧健身运动爱好者
aesthetics 美感
affinity club 同族俱乐部
after tests 事后测试
agent middleman 代理商
agent/merchant middleman 代理中间商
allowance 折让
alteration 退换
AMA Code of Ethics 美国营销协会职业道德标准
Amazon.com 亚马逊公司
American Airlines 美国航空公司
American Express 美国运通
American Marketing Association 美国营销协会
Amoco 阿莫科（英国石油公司）
analysis of data 数据分析
analyzer strategy 分析者战略
Anderson 安达信
annual marketing plan 年度营销计划
annual requirement purchasing arrangement 年度采购需求计划
anticipatory positioning 预见性定位
anti-pollution legislation 反污染立法
anti-trust legislation 反托拉斯立法
Apple Computers 苹果电脑
area structure 地区结构
aspiration/expectation level 渴望/期望水平
aspirations of consumers 消费者渴望
assurance 保证
AT&T 美国电话电报公司
ATM (automatic teller machine) 银行自动柜员机
attitudes of consumers 消费者态度
attributes 属性
audiences 受众
auto repair 汽车维修
automation services 自动服务
automobile industry 汽车产业
autonomy 自主权
availability 可获得性/供货能力
avante guardian 前卫派
Avon 雅芳
awareness （产品）知晓度/知名度
B
baby boomers 婴儿潮出生的一代人
backward channels for recycling 回收的后向渠道
backward integration 后向垂直一体化
banner advertisements 横幅标语广告
bar codes 条形码
barter 实物交易
basic physical needs 基本生理需要
Bausch &Lomb 博士伦
BCG Grow-Share Matrix 波士顿增长-份额矩阵
before tests 事前测试
Behavior Scan Information Resources Inc. 行为扫描信息源公司
behavioural analysis 行为分析
behavioural hierarchies 行为层级
benchmarking 基准
benefit clusters 利益群体
benefits 利益
Benz 奔驰
billing 帐单
biological revolution 生物革命
birth rate 出生率
blanket purchase order 一揽子采购合同
blind-paired comparison testing 双盲比较测试
Blockbuster
blue collars 蓝领
BMW 宝马
Boeing 波音
bottom line 底线/盈亏一览结算线
brand awareness 品牌意识/认知
brand extensions 品牌扩展
brand loyalty 品牌忠诚度
brand mark 品牌标志
brand name 品牌名称
brand positioning 品牌定位
brand recognition 品牌识别
brand strategies 品牌战略
brand 品牌
branding strategy 品牌化战略
branding 品牌化
brand's equity 品牌的价值
break-even analysis 盈亏平衡分析
break-even volume 盈亏平衡产量
breath of product assortment 产品线的宽度
breath or diversity of product lines 产品线的宽度或多样性
bribery 贿赂
British Airways 英国航空公司
brokers 经纪人
budgeting 预算
bundle 捆绑
Bureau of Census 人口统计局
Burger King 汉堡王
busines strength rating 商业能力评分
business plan 商业计划
business position 经营地位
business sector 商业部门
business services markets 商业服务市场
business strategies 经营战略
business unit strategy 经营单位战略
Business Week 《商业周刊》
buyback allowances 回购折让
buyback arrangements 产品返销
buyers' bargaining power 买方的讨价还价能力
buyers 采购者
buying behavior 购买行为
buying center 采购中心
buying inertia 购买惯性
buying intention 购买意图
buying offices 连锁商店的进货中心
buying power indes (BPI) 购买力指数
buying situation 采购情况/类型
buying task 采购任务
C
cable TV 有线电视
Cadillac 凯迪拉克
Campbell's Soup 金宝汤业公司
capital gains 资本收益
capital invested in product 产品投入资本
Carnival 嘉年华
cash cows 现金牛类
cash discounts 现金折扣
catalogue sales 目录销售
categorization of perception 感知分类
categorization 分门别类
Caterpillar Tractor 卡特皮勒公司
Cathay Airlines 国泰航空公司
CBS Records 唱片公司
CBS 哥伦比亚广播公司
centralization 集中化
chameleons/followers 变色龙/跟随者
channel alternatives 可选择的营销渠道
channel conflicts 渠道冲突
channel decisions 渠道决策
channel functions 渠道功能
channel institutions 渠道组织结构
channel management 渠道管理
channel objectives 渠道目标
channel of distribution 分销渠道
channel power 渠道权力
channel-control strategies 渠道控制战略
channel-design decisions 渠道设计决策
channel-management decisions 渠道管理决策
channels of communication 传播渠道
Charles Snow 查尔斯·斯诺
Cherokee 切诺基
chevrolet 雪佛莱
choice criteria 选择标准
Christian Dior 克里斯汀·迪奥（世界著名时装品牌）
Chrysler 克莱斯勒
Citi Corp 花旗银行
closing a sale 结束销售
clothing retailers 服装零售商
CNN 美国有线新闻网
co-branding 联合品牌
code of ethics （职业）道德标准
coercive power 强制权
cognitive dissonance 认识的不协调
Colgate-Palmolive 高露洁
collection of data 数据收集
collection 收款
co-marketing alliances 联合营销联盟
combination compensation plan 结合式薪酬方案
Comdex 计算机展销会
commercialization 商业化
commitment 承诺
communication channels 传播渠道
communication process 传播过程
communication 信息交流/沟通
communications media 传播媒体
company personnel 公司员工
Compaq 康柏
comparative advertisements 比较广告
comparison of brands 品牌比较
compensation deals 补偿处理
compensation plan 酬金方案
compensation/rewards 酬金/奖励
compensatory 补偿性的
competition and industry evolution 竞争和行业演变
competition-orientated pricing 竞争导向定价法
competitive advantage 竞争优势
competitive (supply-side) evolution 竞争（供方）演变
competitive factors 竞争因素
competitive intelligence 竞争情报/信息
competitive parity promotion budgeting 竞争均势促销预算法
competitive strategy 竞争战略
competitive strength 竞争优势/能力
competitor analysis 竞争者分析
complaint handling 投诉处理
component materials and parts markets 组成材料和零部件市场
computerized ordering 计算机化的订购
conclusive research 确定性研究
conditions of demand 需求情况
conflict and resolution strategies 冲突和解决战略
conformance to specifications 与规格一致
conformance 一致性
confrontation strategy 对抗战略
conjoint measurement 联合测度法
conjunctive model 联合模型
consumer decision-making 消费者（购买）决策
consumer goods channels 消费品分销渠道
Consumer Goods Pricing Act, USA 美国消费品定价法案
consumer goods 消费品
consumer markets 消费品市场
consumer needs 消费者需求
consumer packaged-goods firms 消费者包装食品公司
consumer promotion 消费者促销
consumer tests 消费者测试
consumer/household market 消费者/家庭市场
consumers' perceptions 消费者感知
consumption 消费
contests 竞赛
contingency planning 权变计划
contract construction 契约建筑业
contract manufacturing 契约制造业
contraction/strategic withdrawal strategy 收缩/战略性撤退战略
contractual entry modes 契约式进入模式
contractual vertical marketing systems 合约式垂直营销系统
contribution margin analysis 边际贡献（贡献毛利）分析
contributrion margin 边际贡献
control strategies 控制战略
convenience food stores 便利食品商店
convenience goods 便利品
convenience 服务的便利性
Cool Whip 清凉维普
co-operative advertising 合作性广告
co-ordination and conflict resolution 协调与冲突解决
co-production 合作生产
core benefit proposition (CBP) 核心利益方案/提议
corollary-data method 推定数据法
corporate HQ 公司总部
corporate scope 公司（经营）范围
corporate strategy 公司战略
corporate vertical marketing systems 公司式垂直营销系统
corporate/institutional advertising 团体/社会公共机构广告
corrective action 矫正行动
cost analysis 成本分析
cost effectiveness 成本有效性
cost leadership strategy 成本领先战略
cost of capital 资本成本
cost of goods sold (COGS) 产品销售成本
cost reductions 降低成本产品
cost-and-volume relationship 成本-数量关系
cost-oriented pricing 成本导向定价法
cost-plus/mark-up pricing 成本加成/溢价定价法
costs and benefits of marketing functions 营销职能的成本和效益
costs of competitors 竞争者成本
costs of distribution 分销成本
countertrade 对等贸易
coupons 优惠券
courtesy 礼貌
coverage of geographic market 地域性市场的范围
coverage of relevant retailers 相关零售商的销售范围
credibility 信誉
credit terms 信贷条款
critical assumptions 关键假设
cross-elasticity 交叉d性
customary pricing 习惯性定价法
customer analysis 顾客分析
customer contact 顾客接触
customer demand 顾客需求
customer intimacy 顾客亲密度
customer loyalty 顾客忠诚度
customer need 顾客需要
customer organization of sales force 按客户组织销售队伍
customer retention 顾客维系/保留
customer satisfaction 顾客满意度
customer segment pricing 顾客细分市场定价
customer service 顾客服务
customer-oriented pricing 顾客导向定价法
customers' perception 顾客感知
customers' preferences 顾客偏好
customers' price sensitivity 顾客的价格敏感度
customizing 定制
D
data collection 数据收集
data confidentiality 数据保密
data research 数据研究
data sources 数据来源
dealers 经销商
deceptive advertisements 欺骗性广告
deciders 决策者
declining markets 衰退市场
decoding 解码
defect rate 缺陷率
defender strategy 防御型战略
defensive new-product development strategy 防御性新产品开发战略
defensive positioning 防御性定位
delivery time 交付时间
delivery 配送
Dell Computers 戴尔计算机公司
Delta Airlines 三角洲航空公司
demand characteristics 需求特征
demand curve 需求曲线
demand-oriented pricing 需求导向定价法
demographic environment 人口统计环境
department stores 百货商店
dependability 可靠性
deregulation 放松管制
derived demand 衍生需求
descriptive research 描述性研究
design decisions 设计决策
desired percentage mark-up on retail 预期零售利润率
desired percentage return 预期回报率
determinant attributes 关键属性
determinants 决定因素
different responses 差别反应
differentiated defender strategy 差异化防御战略
differentiated marketing 差异化营销
differentiation over time 不同时间的差异
differentiation strategy 差异化战略
differentiation 差异化
diffusion of innovation theory 创新扩散理论
dimension 因素
dimensions of quality 质量维度
direct costing profitability analysis 直接成本盈利性分析
direct mail 直接邮寄
direct marketing via advertising media 通过广告媒体的直接营销
direct marketing 直接营销
direct product profitability (DPP) 直接产品盈利性/利润率
direct selling 直销
discount rate 贴现率
discount stores 折扣商店
discount 折扣
discount/premium price policies 折扣/溢价策略
discriminant analysis 差异分析法
discriminatory adjustments 歧视价格调整
discriminatory pricing adjustments 歧视定价调整
disjunctive model 分离模型
display space 陈列空间
disposable income 可支配收入
dissonance-attribution hierarchy 不和谐-归属层次结构
distribution channel designs 分销渠道设计
distribution channel objectives 分销渠道的目标
distribution channel 分销渠道
distribution decisions 分销决策
distribution policies 分销策略
distribution 分销
distributor/store (private lables) brands 分销商/私有品牌
distributors 分销商
diversification 多元化
divest 撤退
divest 出让
divestment or liquidation 收回投资或清算
dividend 红利
dogs 瘦狗类
domestic target marketing strategies 国内目标市场定位的营销战略
dropping products 放弃产品
dry cleaning 干洗
dual/two channel distribution systems 双重分销系统
duplication （媒体）重复
DuPont 杜邦公司
durability 耐用性
E
early vs late adoption 早期采购与后期采购
earnings per share 每股收益
economic and technological factors 经济技术因素
economic power 经济权
economies of scale 规模经济
education services 教育服务
effectiveness 有效性
efficiency 效率
Electrolux 伊莱克斯
emergency goods 急需品
Emerson Electric 爱默生电气
emotional appeals 情感诉求
empathy 移情作用
empirical evidence 经验性实例
empowerment 授权
encoding 编码
end use 最终使用
endorsement 赞同
engineering （产品）工程设计
entrepreneurial strategy 企业家战略
entry strategies 进入战略
environment and packaging disposal 环境与包装处理
environment factors 环境因素
environmental scanning 环境扫描/分析
environmental strategy 环境战略
establishment 机构
ethical audit （公司）伦理审计
ethics of marketing 营销伦理道德
ethnic composition 种族构成
European Community 欧共体
evaluation and reward systems 评估与奖励体系
evaluation and selection of supplier 评估和选择供应商
evaluation of alternatives 评估替代品/各种选择
evaluation of brands 品牌评估
event sponsorship 事件赞助
event 活动
everyday low-price (EDLP) 天天低价
evoked set 引发的组合
evolution of market 市场演变
exchange 交换
exclusive dealing 独家销售
exclusive distribution 独家分销
executive summary 执行摘要
exhibition media 展示广告媒体
existing market 现有市场
exit barriers 退出壁垒
expansion path 扩张途径
expectation measures （顾客）预期测度
expectations of customers 顾客期望
expected unit sales 预计产量
expected value 期望价值
experience curve 经验曲线
experimental research 实验性研究
expert power 专长权
exploratory research 探索性研究
export agents 出口代理（商）
export jobbers 出口批发商
export management company 出口管理公司
export merchants 出口贸易商
export 出口
exporting 出口商品
extended use strategy 扩大使用战略
extending volume growth 扩大市场份额
external data sources 外部数据来源
external environment 外部环境
extrapolation of past sales trends 过去销售趋势推测法
F
facilitating agencies 辅助/中介机构
factor analysis 因素分析法
fads 时尚
family branding 家族品牌
family life cycle 家庭生命周期
family structure 家庭结构
farm products 农产品
fast-moving consumer goods (FMCG) 快速变动的消费品
fear appeals 恐惧/顾虑诉求
features 特征
Federal Department Stores 联邦百货商店
Federal Trade Code （FTC) 联邦贸易法案
FedEx (Federal Express) 联邦快递
feedback data 反馈数据
field test marketing 实地市场测试
financing 融资
fisheries 渔业
fit and finish 结实度与外观
fixed costs 固定成本
fixed salary 固定工资
flanker strategy 侧翼进攻战略
flanker/fighting brand 战斗品牌
flanking and encirclement strategies 侧翼进攻与围堵战略
flat organizational structure 扁平的组织结构
FOB origin pricing FOB产地定价法
focus strategy 集中战略
followers 追随者
Ford 福特公司
foreign middlemen 国外中间商
forestry 林业
formalization 形式/规范化
formulate 制定
fortress/position-defence strategy 防御堡垒战略
Fortune 《财富》杂志
forward integration 向前一体化
franchise systems 特许系统
franchising 特许经营
free call numbers 免费电话号码
free goods 免费商品
freight-absorption pricing 免收运费定价法
fringe benefits 小额津贴
frontal attack strategy 正面进攻战略
full costing profitability analysis 全成本盈利性分析
full-service wholesalers 全方位服务的批发商
functional competencies and resource allocation 职能能力与资源分配
functional efficiency 职能效率
functional organization of sales force 按销售职能组织销售队伍
functional organizational structure 职能型组织结构
functional performance 功能性能
functional strategy 职能战略
G
games 比赛
gap 差距
gatekeepers 信息传递者
general behavioral descriptors 一般行为变量
General Electric (GE) 通用电气
General Foods Corporation 通用食品
general merchandise discount chains 大众商品折扣连锁店
General Motors 通用汽车
geodemographics 区域人口统计特征
geographic adjustments 地理调整
geographic distribution 地理分布
geographical organization of sales force 按地区组织销售队伍
Gillette 吉列剔须刀
global adjustments 全球调整
global elite consumer segment 全球精英消费品市场
global expansion 全球扩张
global marketing control 全球营销控制
global markets 全球市场
global niche strategy 全球机会战略
global standardization strategy 全球标准化战略
global teenage segment 全球青少年市场
globalization 全球化
global-market expansion 全球市场扩张
goals 总目标
going-rate/competitive parity pricing 竞争性平价定价法
goods producers 产品制造商
Goodyear 固特异轮胎
government agencies 政府机构
government buyers 政府采购者
government market 政府市场
government regulation 政府管制
greenhouse effect 温室效应
grey market 灰色市场
gross domestic product (GDP) 国内生产总值
gross margin 毛利
gross national product (GNP) 国民生产总值
gross profit 毛利
gross rating points (GRPs) 总级别指数
group/category product manager 类别产品经理
growing markets 成长市场
growth rate of market 市场增长率
growth stage of product life cycle 产品生命周期的成长阶段
growth-extension strategies 增长扩张战略
growth-market strategies for market leaders 市场领导者的市场增长战略
growth-market strategy 成长性市场战略
growth-market targeting strategy 成长性市场定位战略
guarantee/warranty 保证/担保
guarantees 保证
Gucci 古琦（世界著名时装品牌）
H
Haagen-Dazs 哈根达斯
hard technology 硬技术
Harvard Business Review 《哈佛商业评论》
harvest 收获
harvesting pricing 收获定价法
harvesting strategy 收获战略
health care 医疗保健
health maintenance organizations (HMOs) （美国）卫生保健组织
heavy buyer 大客户
Heileman Brewing Company
Heinz 亨氏食品
helpfulness 有益性
Henkel 汉高
Hertz 赫兹（美国汽车租赁巨头）
Hewlett-Packard 惠普公司
hierarchy of strategy 战略的层次
high margin/low-turnover retailers 高利润/低周转率的零售商
high market share global strategy 高市场份额全球战略
high-contact service system 高接触服务系统
high-involvement product 高参与产品
high-involvement purchase 高参与购买
hight market share 高市场份额战略
Hilton 希尔顿
Holiday Inns 假日旅馆
homogeneous market 同质市场
Honda 本田
household/family life cycle 家庭生命周期
household 家庭
hybrid technology 混合技术
I
IBM 国际商用机器
idea generation 创意的产生/生成
ideas for new products 新产品创意/构想
idea-screening process 创意筛选过程
identification of segments 识别细分市场
Illinois Tool Works 伊利诺斯工具厂
image pricing 形象定价
imitative positioning 模仿定位
imitative strategy 模仿战略
impact evaluation 影响评估
impersonal sources 非个人的信息来源
implementation and control of marketing programs
营销计划的执行和控制
implementation 实施
improvements in or revisions of existing products
现有产品的改良或修正
impulse buying 冲动购买
impulse goods 冲动购买品
incentives 激励
income 收入
increased penetration strategy 增加渗透战略
indirect costing profitability analysis 间接成本盈利性分析
individual brand 个别品牌
individual value 个人价值
industrial goods &services 工业产品和服务
industrial goods channels 工业品分销渠道
industry attractiveness 行业吸引力
industry attractiveness-business position matrix
行业吸引力-业务地位矩阵
industry dynamics 产业动态
industry evaluation 产业评估
industry evolution 产业演变
inelastic 缺乏价格d性
influencers 影响者
infocommunications industry 信息通信行业
infomercials 商业信息广告
information age 信息时代
information search 信息搜集
information technology 信息技术
information 信息
informative 告知性的
ingredient 成份
in-home personal interview 个人家庭访谈
in-house use tests 内部使用测试
innovation 创新
innovativen
尊敬的先生，女士。1、写信给是为了向介绍中国电网公司CGC的营销计划。
2、CGC的营销计划旨在提高公司的市场占有率，提高品牌认知度，提高客户忠诚度，为了实现这些目标，CGC将专注于四个主要领域，数字营销，传统媒体，客户服务和研发。
3、首先，CGC将利用数字营销的方式接触潜在客户，比如推出有针对性的社交媒体活动，优化公司网站和移动应用。
4、CGC将利用传统媒体，如电视、广播和平面广告，建立公司品牌和服务的知名度。
5、公司将专注于提供卓越的客户服务，包括快速响应客户咨询，保证产品质量和提供个性化服务。
6、公司将投入研发，确保公司的产品和服务在市场上保持竞争力。
7、这一营销计划将有助于CGC在未来的发展和成功，如果有任何问题或意见，请不要犹豫与联系。
8、真诚的。
9、名字。
这样，音乐就会成为一种营销工具。
The music, then, becomes a marketing tool.
告诉他是有关营销计划的事。
Tell him this is about the marketing project.
市场营销专家想要知道他们买些什么。
Marketing specialists want to know what they buy.
一个原因是日本缺乏政府部长们的营销支持。
One reason was deemed to be lack of marketing support from government ministers.
市场营销者运用社会媒体和新科技来向年轻人销售产品。
Marketers use social media and new technology to reach young people and sell products.
西联汇款正面向美国的拉美移民开展此项新服务的营销。
Western Union is marketing its new service to Latino immigrants in the United States.
这是一种比较少见的营销手段，把你的预期挫败到如此程度。
It is a rare piece of marketing that confounds your expectations as dramatically as this.
他们可以充分利用在采购、制造以及营销和贸易上的整合优势。
They can exploit synergies in purchasing, and in manufacturing as well as in marketing and trading.
理论上，这是一种新兴的推荐式经济，也是口碑营销的一种规则系统。
In theory, this was to become a new recommendation economy, an algorithmic form of word of mouth.
谁是我们的目标市场?在营销中使用什么形式的媒介手段。以及预算?。
Who is our target market, what forms of media to use in the campaign as well as the budget?
Last year Shiseido launched a campaign to boost the visibility of the Shiseido brand in overseas markets.
尽管金融学和市场营销学也让我颇感兴趣。
At the moment, I am leaning towards economics and strategy, although finance and marketing also have me interested.
上世纪的免费是有效的市场营销策略，而本世纪的免费则是一种全新的经济模式。
While the last century's Free was a powerful marketing method, this century's Free is an entirely new economic model.
这里还有许多其它的成本，例如研究，设计，营销和专利费用，还有销售商本身的成本。
There are many other costs, such as research, design, marketing and patent fees, as well as the retailer's own costs.
损害已经被修复，游客似乎不在乎他们所受的伤害——也许是被聪明的营销活动所怂恿。
The damage has been repaired and tourists seem to have abandoned their misgivings—encouraged, perhaps, by a clever marketing campaign.
社交网也会对消费者行为产生深远的影响，从而驱使各家公司把大量营销预算转移到自己身上。
They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.
当海尔这样的消费品制造商在海外扩张时，他们需要管理分销零售网络，并开发新的营销策略。
When manufacturers of consumer goods such as Haier expand overseas, they need to run distribution and retail networks and develop new marketing strategies.
这样，拍卖行对中国买家有针对性的营销活动就变得更加重要了。中国买家在其他领域也很活跃。
That makes it more important for auction houses to tailor their marketing to the Chinese, who are active in other categories as well.
Computer-analyzed marketing reports can help to decide which products to emphasize now, which to develop for the future, and which to drop.
这两种方式是两个极端。在全资分支机构的情况下，国内公司为国外的生产、管理和营销负全部责任。
These two are two extremes. With wholly owned subsidiaries domestic firms take all responsibility for manufacturing, managing and marketing their products in the foreign country.
现代影院数量的增长扩大了中国城市里的屏幕数量，而私人企业家的投资，也使得电影的市场营销更加有效。
The growth in modern theaters has spread the number of screens in Chinese cities, and investment by private entrepreneurs has led to more effective marketing.
在过去的18个月里它重组了各个部门，并且启用营销背景的经理替代他们技术背景的同事负责公司的运营。
In the past 18 months the company has reorganized its divisions and put managers from a commercial background in charge instead of their technical colleagues.
我学过的课程有市场营销、商业法、商业英语、统计学、市场原理、销售管理、销售原理、经济学和心理学。
The courses I completed are marketing, business law, business English, statistics, marketing principles, sales management, distribution theory, economies and psychology.
公司荟萃各类高级技术人员和高级管理人员，拥有一流的专业技术、流的市场营销队伍和科学化的企业管理模式。
The company has all kind of the staff of technical and management, has the first-class specialized technical, the first-class marketing troop and the scientific business model.
韩德胜的振兴计划是明智的——减少品牌、增加资本投资、每个品牌独立营销、减少产品开发的随意性和重复性等。
His revival plan is sensible – fewer brands, more capital investment and marketing in each one, a less haphazard and duplicative approach to product development, and so on.
对于市场营销这一镜像世界，这第三个答案就意味着消费者的消冻结费。他要么锁定他初始的品牌，要么完全停止购买。
For the mirrored world of marketing, this third answer means the consumer freezes. He either locks onto whatever brand he began with, or he stops purchasing altogether.
不过，她真正的遗产是首创了环保的营销手段，并把控制环保和道德的忧虑的手法带入了主流的商业领域——这或喜或忧。
But her real legacy was to pioneer greenery as a marketing tool, and bring the harnessing of environmental and ethical concerns into the business mainstream, for good or ill.
事实上，在巫术男孩系列冒险小说第一部《哈利·波特与魔法石》出版前数周，他辞去布卢姆斯伯里营销总监一职，离开了出版社。
In fact, the former marketing director left Bloomsbury weeks before the publication of Harry Potter and the Philosopher 's Stone , the first installment of the boy wizard's adventures.
随着更多的企业公司功能，诸如人力资源或营销等功能，通过网络来管理，商业公司便能够看见整个商业的模式且更容易实现信息共享。
As more corporate functions, such as human resources or sales, are managed over a network, companies can see patterns across the whole of the business and share their information more easily.
此外，中国中产阶层购买的汽车数量要多于其它任何国家，与此同时，上海和北京等超大城市的炫耀性消费，也正在改变许多产品的设计与营销方式。
And China's middle-class now buys more cars than any other country's, while conspicuous consumption in huge cities such as Shanghai and Beijing is changing how many products are designed and marketed. 我们必须立刻进行媒体广告企划。
We need to get right on the media advertising plan.
企划广告时，就该想到如何销售。
Plan the sale when you plan the ad.
今天，总经理给了我一个企划案。
Tom: Today, general manager gave me a proposal.
我需要你在这个企划上协助我。
I need your assistance on this project.
基本上是最了解该企划的人。
basically the person who understands the project best.
海伦：说得对。请准备一份更详细的企划书。
Helen: Good point. Please prepare a more detailed proposal.
丽莎：卡特女士很不喜欢我跟她提的企划案。
Lisa: Ms. Carter hated the proposal I made to her.
培训部，公关部，办公室和企划部都在这一楼层上。
On this floor, we have the Training Department, Public Relations, the General Office and the Planning Department.
我来电的目的是要安排会议讨论你寄过来的企划书。
I'm calling to arrange a meeting to discuss the proposal you sent.
事实上，对很多比较小的社福团体来讲，连企划怎麽写都有困难。
In fact, smaller social welfare organizations even have difficulties writing up a project plan.
汤姆：这些企划案不是你的主管构思出来的吗？你只是做报告而已？
Tom: Isn't your supervisor the one who comes up with these proposals? And you just present them?
也许你对作为一个活动企划并不十分感兴趣，但你仍喜欢规划活动。
Perhaps being an Event Coordinator isn't quite what you're interested in but you do enjoy planning events.
你在11：30有一个企划会议。还有， 你父亲的办公室来过电话。
You have an 11:30 layout conference, and your father's office called.
公众和私人组织之间的合作关系的目标是帮助一切，从财政安全到书写商业企划。
Partnerships between public and private organizations aim to assist with everything from securing financing to writing a business plan.
蓝海策略可运用于产品企划程序中，帮助拟定蓝海构想，作为后续造形设计之依据。
The blue ocean strategy can be used in product planning process to set up blue ocean ideas as bases for subsequent development of product form.
设在北京的总部主要负责公司上下的人事、管理、企划、宣传、销售、以及售后服务。
The headquarter setup at Beijing is mainly responsible for the HR, management, planning, promotion, sales and after sales service of the company.
当前国内品牌服装市场存在的主要问题是：市场定位雷同、产品企划跟风、推广策略单调。
The subject matter that the clothing market of present domestic brand exists is: Market orientation duplicate, products enterprise planning with wind, popularizes tactics to be dull.
是一部录影带的名称，专为当地遗产企划录制，用来记录这个太空中心所进行的飞行计划。
Thrust into Space is the title of a videotape made especially for the Local Legacies project that documents the flights made from this Space Center.
本课程为《电玩企划》之衔接课程，其目的在于提供学生对商业电玩设计与研发的深层认识。
The goal of this course is to provide the students with a firm understanding of commercial game design and development.
霖电影（马）有限公司制作企划，他也是一位喜欢旅游、看电影、烹饪以及爱好美丽东西的男人。
Leonard Tee is a movie producer who loves traveling, cooking and is a self-proclaimed perfectionist.
有著崇高的理想及和平的目的，这个企划创作出美好的音乐，藉由这次独特的经验跨越宗教的对立。
With lofty ideals and peaceful intentions, the project has made wonderful music, crossing religious divide through this unique experience.
任何时候如果有任何问题，请不必客气，来找企划组的史密斯小姐或来找我，我很会很乐意帮助你们的。
If you have any questions at any time, please feel free to see Miss Smith of the planning staff or me. We'll be happy to help you.
制定配合企划部营销计划的本部销售方案，分解部门销售任务指标，协调各部门推进公司整体营销活动进程。
Cooperate with the sales plan of layout department, draw up sales program of our own department, break down the sales target, coordinate with all departments to advance the whole sales activities.
本课程在探究广播媒体的发展与特质，教导学生如何进行广播新闻、综艺、音乐与戏剧等相关节目的制作与企划。
Course this probe into development and speciality, radio of media, teach how is it broadcast news, variety, music, drama relevant section making and enterprise planning of eye to go on student.
Third, the CMA Exam will be changed from a 4-part exam to a 2-part exam, focusing on financial planning, analysis, control and decision support.
工作描述：承接康师傅在上海的品牌策略，带领9人的企划团队，针对沪东的区域市场特性，进行品牌的规划与推广！
Job Description: Carry out the marketing strategy for Chef Kang brand, be the leader of a group of 9, make promotion plan of the brand specific tailored for the market in eastern Shanghai.
从另一方面看，卓有成效的视觉企划可以从呆板的系统中解放出来，这个系统指的就是我们至今仍然沿用的网页开发环境。
On the other hand, compelling visual work can result from breaking out of the rigid system that the Web's design and development environment has, to date, retained.
该信讬特别企划主任丹尼尔．葛莱瑟说：「我们设计了这款游戏吸引年龄稍长的青少年，希望教导他们打喷嚏应慎选地点。
We did it to engage the older teen audience and teach them that where you sneeze matters, said Daniel Glaser, the trust's chief of special projects.
这项企划一旦在2009年完成后，联合国工业发展组织，希望流行竹子家具的趋势，能帮助衣索比亚的经济，并改善小农夫们的生活。
Once this four year project is complete in 2009, UNIDO hopes the trend for bamboo furniture will help develop the Ethiopian economy and transform the lives of small farmers.
这项企划将以2007年提出的管制为目标，让建筑物在2012年前，使用百分之15的再生能源，并在2020年前，达到百分之30的用量。
The project is a step toward compliance with a 2007 order requiring state buildings to use 15 percent renewable energy by 2012 and 30 percent by 2020.
（来源于《有道词典》）
欢迎分享，转载请注明来源：内存溢出
微信扫一扫
支付宝扫一扫
评论列表（0条）