行销企划的关于营销企划常用的一些英语语句

这样，音乐就会成为一种营销工具。

The music, then, becomes a marketing tool.

告诉他是有关营销计划的事。

Tell him this is about the marketing project.

市场营销专家想要知道他们买些什么。

Marketing　specialists want to know what they buy.

一个原因是日本缺乏政府部长们的营销支持。

One reason was deemed to be lack of marketing support from government ministers.

市场营销者运用社会媒体和新科技来向年轻人销售产品。

Marketers use social media and new technology to reach young people and sell products.

西联汇款正面向美国的拉美移民开展此项新服务的营销。

Western Union is marketing its new service to Latino immigrants in the United States.

这是一种比较少见的营销手段，把你的预期挫败到如此程度。

It is a rare piece of marketing that confounds your expectations as dramatically as this.

他们可以充分利用在采购、制造以及营销和贸易上的整合优势。

They can exploit synergies in purchasing, and in manufacturing as well as in marketing and trading.

理论上，这是一种新兴的推荐式经济，也是口碑营销的一种规则系统。

In theory, this was to become a new recommendation economy, an algorithmic form of word of mouth.

谁是我们的目标市场?在营销中使用什么形式的媒介手段。以及预算?。

Who is our target market, what forms of media to use in the campaign as well as the budget?

Last year Shiseido launched a campaign to boost the visibility of the Shiseido brand in overseas markets.

尽管金融学和市场营销学也让我颇感兴趣。

At the moment, I am leaning towards economics and strategy, although finance and marketing also have me interested.

上世纪的免费是有效的市场营销策略，而本世纪的免费则是一种全新的经济模式。

While the last century's Free was a powerful marketing method, this century's Free is an entirely new economic model.

这里还有许多其它的成本，例如研究，设计，营销和专利费用，还有销售商本身的成本。

There are many other costs, such as research, design, marketing and patent fees, as well as the retailer's own costs.

损害已经被修复，游客似乎不在乎他们所受的伤害——也许是被聪明的营销活动所怂恿。

The damage has been repaired and tourists seem to have abandoned their misgivings—encouraged, perhaps, by a clever marketing campaign.

社交网也会对消费者行为产生深远的影响，从而驱使各家公司把大量营销预算转移到自己身上。

They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.

当海尔这样的消费品制造商在海外扩张时，他们需要管理分销零售网络，并开发新的营销策略。

When manufacturers of consumer goods such as Haier expand overseas, they need to run distribution and retail networks and develop new marketing strategies.

这样，拍卖行对中国买家有针对性的营销活动就变得更加重要了。中国买家在其他领域也很活跃。

That makes it more important for auction houses to tailor their marketing to the Chinese, who are active in other categories as well.

Computer-analyzed marketing reports can help to decide which products to emphasize now, which to develop for the future, and which to drop.

这两种方式是两个极端。在全资分支机构的情况下，国内公司为国外的生产、管理和营销负全部责任。

These two are two extremes. With wholly owned subsidiaries domestic firms take all responsibility for manufacturing, managing and marketing their products in the foreign country.

现代影院数量的增长扩大了中国城市里的屏幕数量，而私人企业家的投资，也使得电影的市场营销更加有效。

The growth in modern theaters has spread the number of screens in Chinese cities, and investment by private entrepreneurs has led to more effective marketing.

在过去的18个月里它重组了各个部门，并且启用营销背景的经理替代他们技术背景的同事负责公司的运营。

In the past 18 months the company has reorganized its divisions and put managers from a commercial background in charge instead of their technical colleagues.

我学过的课程有市场营销、商业法、商业英语、统计学、市场原理、销售管理、销售原理、经济学和心理学。

The courses I completed are marketing, business law, business English, statistics, marketing principles, sales management, distribution theory, economies and psychology.

公司荟萃各类高级技术人员和高级管理人员，拥有一流的专业技术、流的市场营销队伍和科学化的企业管理模式。

The company has all kind of the staff of technical and management, has the first-class specialized technical, the first-class marketing troop and the scientific business model.

韩德胜的振兴计划是明智的——减少品牌、增加资本投资、每个品牌独立营销、减少产品开发的随意性和重复性等。

His revival plan is sensible – fewer brands, more capital investment and marketing in each one, a less haphazard and duplicative approach to product development, and so on.

对于市场营销这一镜像世界，这第三个答案就意味着消费者的消冻结费。他要么锁定他初始的品牌，要么完全停止购买。

For the mirrored world of marketing, this third answer means the consumer freezes. He either locks onto whatever brand he began with, or he stops purchasing altogether.

不过，她真正的遗产是首创了环保的营销手段，并把控制环保和道德的忧虑的手法带入了主流的商业领域——这或喜或忧。

But her real legacy was to pioneer greenery as a marketing tool, and bring the harnessing of environmental and ethical concerns into the business mainstream, for good or ill.

事实上，在巫术男孩系列冒险小说第一部《哈利·波特与魔法石》出版前数周，他辞去布卢姆斯伯里营销总监一职，离开了出版社。

In fact, the former marketing director left Bloomsbury weeks before the publication of Harry Potter and the Philosopher 's Stone , the first installment of the boy wizard's adventures.

随着更多的企业公司功能，诸如人力资源或营销等功能，通过网络来管理，商业公司便能够看见整个商业的模式且更容易实现信息共享。

As more corporate functions, such as human resources or sales, are managed over a network, companies can see patterns across the whole of the business and share their information more easily.

此外，中国中产阶层购买的汽车数量要多于其它任何国家，与此同时，上海和北京等超大城市的炫耀性消费，也正在改变许多产品的设计与营销方式。

And China's middle-class now buys more cars than any other country's, while conspicuous consumption in huge cities such as Shanghai and Beijing is changing how many products are designed and marketed. 我们必须立刻进行媒体广告企划。

We need to get right on the media advertising plan.

企划广告时，就该想到如何销售。

Plan the sale when you plan the ad.

今天，总经理给了我一个企划案。

Tom: Today, general manager gave me a proposal.

我需要你在这个企划上协助我。

I need your assistance on this project.

基本上是最了解该企划的人。

basically the person who understands the project best.

海伦：说得对。请准备一份更详细的企划书。

Helen: Good point. Please prepare a more detailed proposal.

丽莎：卡特女士很不喜欢我跟她提的企划案。

Lisa: Ms. Carter hated the proposal I made to her.

培训部，公关部，办公室和企划部都在这一楼层上。

On this floor, we have the Training Department, Public Relations, the General Office and the Planning Department.

我来电的目的是要安排会议讨论你寄过来的企划书。

I'm calling to arrange a meeting to discuss the proposal you sent.

事实上，对很多比较小的社福团体来讲，连企划怎麽写都有困难。

In fact, smaller social welfare organizations even have difficulties writing up a project plan.

汤姆：这些企划案不是你的主管构思出来的吗？你只是做报告而已？

Tom: Isn't your supervisor the one who comes up with these proposals? And you just present them?

也许你对作为一个活动企划并不十分感兴趣，但你仍喜欢规划活动。

Perhaps being an Event Coordinator isn't quite what you're interested in but you do enjoy planning events.

你在11：30有一个企划会议。还有， 你父亲的办公室来过电话。

You have an 11:30 layout conference, and your father's office called.

公众和私人组织之间的合作关系的目标是帮助一切，从财政安全到书写商业企划。

Partnerships between public and private organizations aim to assist with everything from securing financing to writing a business plan.

蓝海策略可运用于产品企划程序中，帮助拟定蓝海构想，作为后续造形设计之依据。

The blue ocean strategy can be used in product planning process to set up blue ocean ideas as bases for subsequent development of product form.

设在北京的总部主要负责公司上下的人事、管理、企划、宣传、销售、以及售后服务。

The headquarter setup at Beijing is mainly responsible for the HR, management, planning, promotion, sales and after sales service of the company.

当前国内品牌服装市场存在的主要问题是：市场定位雷同、产品企划跟风、推广策略单调。

The subject matter that the clothing market of present domestic brand exists is: Market orientation duplicate, products enterprise planning with wind, popularizes tactics to be dull.

是一部录影带的名称，专为当地遗产企划录制，用来记录这个太空中心所进行的飞行计划。

Thrust into Space is the title of a videotape made especially for the Local Legacies project that documents the flights made from this Space Center.

本课程为《电玩企划》之衔接课程，其目的在于提供学生对商业电玩设计与研发的深层认识。

The goal of this course is to provide the students with a firm understanding of commercial game design and development.

霖电影（马）有限公司制作企划，他也是一位喜欢旅游、看电影、烹饪以及爱好美丽东西的男人。

Leonard Tee is a movie producer who loves traveling, cooking and is a self-proclaimed perfectionist.

有著崇高的理想及和平的目的，这个企划创作出美好的音乐，藉由这次独特的经验跨越宗教的对立。

With lofty ideals and peaceful intentions, the project has made wonderful music, crossing religious divide through this unique experience.

任何时候如果有任何问题，请不必客气，来找企划组的史密斯小姐或来找我，我很会很乐意帮助你们的。

If you have any questions at any time, please feel free to see Miss Smith of the planning staff or me. We'll be happy to help you.

制定配合企划部营销计划的本部销售方案，分解部门销售任务指标，协调各部门推进公司整体营销活动进程。

Cooperate with the sales plan of layout department, draw up sales program of our own department, break down the sales target, coordinate with all departments to advance the whole sales activities.

本课程在探究广播媒体的发展与特质，教导学生如何进行广播新闻、综艺、音乐与戏剧等相关节目的制作与企划。

Course this probe into development and speciality, radio of media, teach how is it broadcast news, variety, music, drama relevant section making and enterprise planning of eye to go on student.

Third, the CMA Exam will be changed from a 4-part exam to a 2-part exam, focusing on financial planning, analysis, control and decision support.

工作描述：承接康师傅在上海的品牌策略，带领9人的企划团队，针对沪东的区域市场特性，进行品牌的规划与推广！

Job Description: Carry out the marketing strategy for Chef Kang brand, be the leader of a group of 9, make promotion plan of the brand specific tailored for the market in eastern Shanghai.

从另一方面看，卓有成效的视觉企划可以从呆板的系统中解放出来，这个系统指的就是我们至今仍然沿用的网页开发环境。

On the other hand, compelling visual work can result from breaking out of the rigid system that the Web's design and development environment has, to date, retained.

该信讬特别企划主任丹尼尔．葛莱瑟说：「我们设计了这款游戏吸引年龄稍长的青少年，希望教导他们打喷嚏应慎选地点。

We did it to engage the older teen audience and teach them that where you sneeze matters, said Daniel Glaser, the trust's chief of special projects.

这项企划一旦在2009年完成后，联合国工业发展组织，希望流行竹子家具的趋势，能帮助衣索比亚的经济，并改善小农夫们的生活。

Once this four year project is complete in 2009, UNIDO hopes the trend for bamboo furniture will help develop the Ethiopian economy and transform the lives of small farmers.

这项企划将以2007年提出的管制为目标，让建筑物在2012年前，使用百分之15的再生能源，并在2020年前，达到百分之30的用量。

The project is a step toward compliance with a 2007 order requiring state buildings to use 15 percent renewable energy by 2012 and 30 percent by 2020.

（来源于《有道词典》）

l Your T shirts can find a ready market in the eastern part of our country.

贵国的T恤在我国东部市场很畅销。

l We all understand that Chinese shippers are very popular in your market on account of their superior quality and competitive price.

我们都知道中国拖鞋因价廉物美而畅销于你方市场。

l This product has been a best seller for nearly one year.

该货成为畅销货已经将近1年了

l There is a good market for these articles.

这些商品畅销。

l There is a poor market for these articles.

这些商品滞销。

l There is no market for these articles.

这些商品无销路。

l Your bicycles find a ready market here.

你们的自行车在此地销路很好。

l They talked over at great length the matter of how to increase the sale of your products.

他们详细地讨论了怎样增加你方产品的销售。

l Please furnish us with more information from time to time so that we may find outlets for our stationery.

由于对此货物的需求将不断增加，请提前补充货源。

l They are doing their utmost to open up an outlet.

他们正在尽最大努力以打开销路。

l Our demand for this product is steadily on the increase.

我们对该产品的需求正在稳步地增长。

l We are sure that you can sell more this year according to the marketing conditions at your end.

根据你地的市场情况，我们确信今年你们有望销得更好。

l Packing has a close bearing on sales.

包装对产品的销路有很大关系。

l We are trying to find a market for this article.

我们正在努力为此项商品找销路。

l We regret we cannot find any market for this article.

我们很抱歉不能为此项商品找到销路。

According to our experience, these handicrafts can find a ready market in Japan.

根据我们的经验，这些手工艺品在日本销路很好。

l We can discuss further details when you have a thorough knowledge of the marketing possibilities of our products.

等你们全面了解我们产品销售可能性之后，我们再进一步细谈。

l According to your estimate, what is the maximum annual turnover you could fulfill?

据你估计，你能完成的最大年销售量是多少呢？

l The market situation is not known to us.

我们还不了解市场情况。

l Your market still has great potential.

你们的市场仍有很大潜力。

l There are only a few unsold pieces.

只有几件商品未售出。

Words and Phrases

salable 畅销的

popular 有销路的

find a market 销售

selling line 销路

trial sale, test sale, test market 试销

salable goods 畅销货

popular goods 快货

the best selling line (the best seller) 热门货

to find (have) a ready market 有销路，畅销

to have a strong footing in a market 很有销路

good market 畅销

poor(no) market 滞销

goods that sell well 畅销货

sell like wild fire 畅销，销得很快

l Promoting the sale of your suits has proved successful.

推销你们的西装还很顺利。

l There appear to be no difficulty in marketing these products.

在市场上推销这些产品似乎没有什么困难。

l We learn that you have years of experience in pushing the sale of porcelain products.

我们得知你们在推销瓷器方面很有经验。

l Meanwhile, we should like to know your plan to push the sale of our products.

同时，我们很想了解你方推销我们产品的计划。

l You are experienced in promoting the sale of our craft paper.

你方在推销我们的牛皮纸方面很有经验。

l I can assure you we've spared no effort and spent quite a sum of money in pushing the sales of your products.

我可以向你保证在推销你方产品时，我们从没放松努力，并且动用了大量的资金。

l We've spared no effort in promoting the sale of your products.

我们为推销你们的产品是竭尽全力的。

l Our salesmen have worked hard to push the sale of your products here, there and everywhere.

我们几个推销员努力工作，四处奔走。

l Thanks for all the work you've done to promote the sale of our products.

感谢您为推销我们的产品所作的努力。

Words and Phrases

selling techniques 推销技术

selling and administrative expense 推销及管理费用

selling concept 推销观点

Additional Words and Phrases

selling 卖的；出售的；销路好的

sell 卖；销售；有销路

sales agent 代销人；销售代理商

sell at a bargain, sell at a profit 廉价出售

sell goods at a high figure 高价出售

sellers' market 卖方市场

buyers' market 买方市场

selling price 售价，时价

selling season 销售季节

marketing mix 销售综合方法，销售策略

marketing establishment 销售企业，销售公司

consumer media 销售方面的宣传工具

sales person 推销员，售货员（包括男、女）

salesman 售货员

saleslady, salesgirl, saleswoman （口语）女售货员

sales clerk 男（女）售货员（美国口语）

marketing managers 推销经理

market test 销售实验

dumping 倾销

sporadic dumping 偶尔倾销，非持久性倾销

predatory dumping 掠夺性倾销

International Dumping Code 国际反倾销法

marketing system 销售体系

a company's marketing program 一家公司的销售计划

sales promotion 促销

marketing strategies 销售策略

market segmentation 市场分割

selling cost 销售成本

selling expense 销售费用

selling operation 销售业务

selling profit 销售利润

1. May I help you？ 您买东西吗？

2. Can I help you？／ What can I do for you？您想买什么？

3. Is there anything I can do for you?

4. May(Can)I do something for you?

一般不说：What do you want？因为这样问显得无礼。

店主或店员想了解顾客想要什么，喜欢什么或向顾客推荐物品时的用语：

Which shirt(pen…)do you like?

你想买哪一种衬衫（笔…）?

What size(colour,kind…)do yu want?

你想买哪种型号（颜色，种类…）?

Do you like this size(colour,kind…)?

你喜欢这种型号（颜色，种类…）吗？

Is this(Are these)all right?

这个（这些）可以吗？

What about these(those)?

这些（那些）怎么样？

What else would you like?

你想要点什么？

顾客告诉售货员想买什么：

（1）如果顾客需要购物可以说：

1. I am looking for a red coat. 我想买一件红衣服。

2. I want to get a pair of sunglasses. 我想买一副太阳镜。

3. I'd like to have a pair of black trousers. 我想买条黑裤子。

4. Can you show me a shirt？可以把衬衫给我看看吗？

5. Could I have a look at that blouse？我可以看看那件女式衫衣吗？

（2）如果你只想逛商店可以说：

No，thanks. I'm just looking around. ／Just have a look. 不，谢谢了。我只是随便看看而已。

顾客要告诉店主或店员想买什么时的用语：

Can you show me…? 你能给我看看…吗？

I would like(want)some… 我想买…

Have you got any…? 你们有…吗？

I’m looking for… 我想买…

顾客向店主或店员询问价钱或讨价还价时，可以说：

How much is it(are they)?多少钱？

How much do you ask for it(them)?这个（些）你要多少钱？

What does it come to?一共多少钱？

Can it(they)be cheaper?能便宜点吗？

That’s too much dear.太贵了。

Can you sell it for two yuan?两元钱你卖吗？

Can you come down a little?能便宜一点吗？

How much do you want?你想要多少钱？

顾客选购物品时，店主和顾客之间交谈的常用语：

May I have a look at it(them)? 我可以看看吗？

Can I try it(them)on? 我可以试一试吗？

…is(are)over there. …在那儿。

询问顾客想买的商品的特征时可以说：

1. What colour do you want？／What colour, please？你要什么颜色的？

2. What size do you want？／What size, please？你要什么尺码的？

3. What kind do you want？／What kind, please？你要哪一种？

售货员向顾客推荐商品：

1. What about the green one？那件绿色的怎么样？

2. The coat is nice and warm. 这件衣服很暖和。

3. The trousers are the fashion now. 这种裤子现在正流行。

4. How do you like this pattern？你觉得这种款式怎么样？

5. How about the colour？ 这颜色怎么样？

顾客询问价格：

1. How much is it？ 它要多少钱？

2. How much are these things？这些东西多少钱？

3. How much does it come to？ 一共多少钱？

4. What's the price of it？ 这个多少钱？

5. How much，please？ 请问要多少钱？

买卖达成：

顾客中意某一件东西后想买下某物时说：I'll have／take it. （我要买这个。）而较少说：I'll buy it.

付钱：

Here's the money. 来，付钱。

当顾客购物付款后，售货员或收款员通常要向顾客致谢说：Thank you.

1、May/Can I help you? 您想买点什么？

2、Are you looking for something particular? 您需要什么东西？

3、We have a clearance sale today.我们今天请仓大处理。

4、The price will go down.价格将会降低。

5、I heard other stores having great mark-downs on this item.我听说别的商店这种商品正在大降价。

6、Please try it on.请试穿一下。

7、I've seen this cheaper in other places.我在别的地方看见过这种商品，价格比者便宜。

8、Could you bring the price down?价格能再低一点吗？

9、That is a steal.这是廉价品。

10、I'd buy this if it were cheaper.如果再便宜一点我就买。

11、It's a little overpriced.有点贵。

12、Do you know what size you are?你知道自己穿多大好吗？

13、I'm afraid we're out of that item.恐怕那种货已经卖完了。

14、I'm afraid we don't have it in stock.恐怕已经没有存货了。

15、Where is the men's shop?男装柜台在哪？

16、Do you have this in stock?这个还有存货吗？

17、Do you have this in blue?这件有蓝色的吗？

18、How are you going to pay? Cash,check or charge?你打算怎样付款，现金、支票，还是赊帐？

19、How will you pay for this?你用什么方式付款？

20、Cash back?要现金找头吗？

21、what a deal!多便宜！

22、Bring your receipt to the customer service,and they will refund you.拿着你收据到顾客服务台，他们会给恁退钱。

23、Can you give me the invoice?你能给我发票吗？