首先打开淘宝首页,登录卖家中心,在左边导航栏找到【淘宝营销中心】点击进入
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方法/步骤2:
进入营销中心后,点击【立即设置】购物车营销
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方法/步骤3:
再点击【创建活动】如果没有订购购物车营销功能的话,就去订购一份,目前是免费的。
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方法/步骤4:
填写活动名称(不能超过4个字)
设置活动开始时间和结束时间
方法/步骤5:
选择勾选活动对象,不包邮就不用勾选【包邮】项。
勾选包邮也可以再设置不包邮的地区。完了大家确定
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方法/步骤6:
这里的优惠方式有3种选择;
打折方式:填写折扣率即可;
减价方式:填写减价金额;
店铺优惠券方式:选择优惠金额,最少5元至100.填写发行量、填写订单满多少元可以使用,填写活动宣言。点击确定
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方法/步骤7:
以上步骤都完成后点击确定创建活动,返回宝贝列表查看即可;
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方法/步骤8:
成功创建的宝贝会在你设置是时间内生效,生效后在后台可以看见活动效果心情。
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亲,登录客户运营平台,进入智能营销标签页,点击“短信营销”功能入口“立即创建”进入自定义营销功能配置页面,
温馨提醒:
亲,在新建自定义人群的时候,需要勾选好标签,再点击“重新计算人群”才会根据您选择的标签显示出预估人群数量哦!
编辑好文案内容,确定好发送的客户群体,就成功了一半。可以利用服务市场里面“欢乐逛促销”这个促销软件来做短信营销呢。
在“短信CRM”里面有“群发短信”、“智能营销”、“订单关怀”、“会员管理”等功能,可以利用这些功能来进行高效活动宣传,挖掘会员的潜力,可用功能如下:
1)灵活筛选老客户,
2)支持自定义签名,
3)实时统计老客户回购数据,
4)插入宝贝链接等等,提高短信转化率。
除了宣传外,店铺还可以利用“订单关怀”的功能将宝贝的物流信息告知买家,增加买家的店铺体验好感,提升回购率。
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