21世纪商务英语系列市场营销英语的课后习题答案

21世纪商务英语系列市场营销英语的课后习题答案,第1张

一、ACCDBCBDCDA。

二 1. Cheese.2. They taste sweet.3. The girl.4. It’s for the cake. 5. Three.

三、

1. smells so delicious

2. Have a try

3. What are these

4. Would you like to 5. I’

m making an apple pie

四、 1.Would you like to 2. It looks lovely 3. I’m afraid I don’t like eating 4. doesn’t smell fresh 5. Your advice sounds great

或许这几篇英语中文能够帮助我们开启关于营销的大门。下面是我给大家整理的关于营销的英语作文,供大家参阅!

关于营销的英语作文:32 Things Your Salesclerk Won’t Tell You

1. If a good customer buys a dress, I'll hang it up for her and put it in a nice plastic bag. But if you've been rude to me, I'll *** ush it into a bag that's too *** all.

2. Sure, I’ll put that sweater on hold for you. But most of the time, you don’t e back. So don’t blame me if I sell it to someone else.

3. Even though I seem friendly, I'm not your friend. Please don't take me hostage with your *** all talk.

4. I won’t ask a yes-or-no question like “Can I help you?” Instead, it’s always an open-ended “What can I help you find today?”

5. It is way tacky to buy placemats, use them for your party, then return them to the store. At least wipe off the food crumbs first.

6. My pet peeve? Customers who paw through a stack of shirts. Now I’ve got to spend 15 minutes board-folding that whole pile again.

7. This is not a garage sale. I can't give you a lower price just because you haggle.

8. Even though most of us don’t work on mission, sometimes we’re given a sales goal for each customer. If we meet it consistently, we’ll get bonuses and, eventually, a promotion. So when I tell you about a pair of earrings that would go perfectly with that sweater, I might have an ulterior motive.

9. If you start to throw a fitin front of other customers because I won't take a return, I'll probably give in and offer your money back. But I really want to kick your tush.

10. After you buy something, keep your receipt and pay attention. Most mainstream retailers promise a refund if the item goes on sale within a certain number of days after you buy it. Websites like priceprotectrtrack the prices of hundreds of products from retailers such as Best Buy, Amazon, and Sears.

11. Need me? Don't wave like you're hailing a cab, whistle, yell across the store or stand in front of the fitting room waiting for it to magically open. Just ask nicely.

12. When you ask me if something looks good on you and I suggest a different style, take the hint.

13. The greeters who wele you to our store aren’t really there to greet you. If we look you in the eye as you’re ing and going, you’re less likely to shoplift.

14. Most shoplifters aren't the people you'd expect.They're great customers who e in all the time, buy a lot of stuff, and are really nice to you. I guess they're thinking, 'I'm a good customer, I deserve a little something.'

15. Our store sends out a birthday coupon to customers on our mailing list. When people redeem it, I often say "Happy Birthday" as they walk away. Sometimes the customer will say "you too." I know it's because they aren't really listening, but that cracks me up.

16. If you call the store to ask if we have an item and we don't, don't ask me where you can get it. I have no idea.

17. If you don't know a store's hours, call. We hate the people who e in five minutes before we close and want to shop for a whole wardrobe.

18. Plenty of stores have great prices on Black Friday, but mine isn’t one of them. Still, you line up and wait for us to open.

19. Some of us will tell you anything to make the sale.Especially if you haven't been nice.

20. Please don’t tell the cashierno one was helping you after I brought you six different sweaters in the fitting room. It’s rude.

21. I don't understand parents who give their children some merchandise to keep them occupied, then when the child destroys it, the parents just stick it on some random shelf and don't say anything. How is that different from stealing or vandali *** ?

22. Literally everyone who returns anything brokenclaims it broke the first time they used it, no matter when they purchased it. Um, yeah right.

关于营销的英语作文:CFA or MBA

CFA or MBA? 11 Facts to Help You Decide

CFA还是MBA?11个事实帮助你作出选择

After years of financial work, most financial practitioners would schedule a self-improvement plan, especially those who would like to start their own businesses. The mon question is that whether one should take a CFA test or get an MBA degree for career development. Indeed this is a big decision.

The MBA, short for Master of Business Administration, covers various areas of business such as accounting, finance, marketing, human resources, and operations in a manner most relevant to management *** ysis and strategy. On the other hand, CFA, short for Chartered Financial Analyst, covers special, specified skills and concepts in asset management, private wealth management, equity research, and ratings advisories in financial institutions.

An MBA could enlarge your social network and widen career choices, but a CFA gives you accuracy and rigor in financial areas. You may need to spend years of full-time study and finish the graduation thesis for an MBA, but you may spend even more years of hard studying to pass three exams before you could get the CFA charter certificate.

Below are 11 factors that might help you decide which one you should get.

1. Cost

It should be noted that an MBA degree from any top university is a high-cost and expensive self-enhancement project. The total all-in cost tuition fees, modest living expenses, forgone salaries, etc. of a 2-year top MBA program is around $275k to $325k. The cost of a CFA is much lower, at about $1,000 to 1,500 per level, less than $8,500 on average for all three level tests if you take part in additional prep classes.

2. Time

If you want to get a MBA certificate, you need to spend two years of full-time study. That means if you’re not brave enough to quit your job and focus on the MBA degree, it would be a dilemma indeed. However, the CFA would cost at least 250 hours of self-guided study before you can sit the six-hour exam. You could make the CFA program study as part-time task.

3. Content

The purpose of these two certifications is obviously different, therefore the content is of course different. Getting an MBA certificate means you’re going to get prehensive and all-inclusive training and knowledge in management *** ysis and strategy. MBA covers various courses like accounting, finance, marketing, and human resources, while CFA program will deliver you special, specified skills, and concepts on asset finance exclusively.

4. Application procedure

To apply for an MBA program, you need to prepare a lot of things, including an online application, remendation letters, resume, admission essays, university transcripts, GMAT or GRE score reports, English language proficiency, etc. For the CFA, you need an international travel passport. Also, you need to meet one of these 3 requirements for CFA application: four years of professional work experience does not have to be investment related, a bachelor’s or equivalent degree, or be in the final year of your bachelor’s degree program.

5. Teamwork

Task requirements differ from each other. Unlike the MBA requires group tasks, the CFA has no teamwork requirement. It’s totally upon your own schedule. If you can, you could study and finish all CFA programs individually.

6. Pass rate

Only 37% of CFA test takers passed December 2012′s CFA Level I exam. In June 2012, 38% passed Level I, 42% passed Level II and 52% passed Level III. On an average, 60% would fail in CFA test, with even low pass rate across total 3 levels. On the other hand, 95% of Harvard MBA test takers could pass the MBA test.

7. Job Prospects

With MBA degree, you get broader job prospects and wide career choices. But with a CFA certificate, since it delivers specific, specialized knowledge in finance industry, your career choices are greatly narrowed but financial career could be greatly sharpened and improved to another level. “An MBA can take you into all sorts of industries,” said Skiddy von Stade, CEO of financial recruiting firm OneWire. “A CFA is for a stock picker that really wants to be an *** yst. The CFA carries a lot of weight with asset managers. It’s an *** ytically driven test.” Outside of finance, the CFA is of little use, while the MBA is more widely recognized.

8. Benefit/pensation

It’s important to know the return of CFA and MBA. According to the calculation from PayScale, a pensation research firm, the pensation differs a lot. Median pays of 0-5 years of experience are $72,000, $87,000, $57,000 and $63,000 respectively for people that hold a CFA and no MBA, CFA and MBA, MBA and no CFA, and an MBA in finance and no CFA. These differences stay constant for CFA and MBA holders of 5-10 years of experience.

9. Learning

Some CFA certificate holders said that MBA programs teach things they could learn from college class, while CFA programs deliver knowledge that couldn’t be learned from college.

10. Partnering relationships

CFA Institute has started partnering relationships with multiple business schools into their class offerings. Some exam materials are even delivered in these courses. This would surely result in reduction of CFA test difficulty. More students are now expected to take Level I of the CFA exam directly after graduation.

11. Achievement

The founder of the CFA Institute is Benjamin Graham, one of the most legendary and valuable investors. With the profound knowledge gained from CFA tests… who knows? You could bee the next Benjamin Graham. In contrast the broad coverage of MBA makes it bees hard to bee a great master.

关于营销的英语作文:Generating Leads Through Telemarketing

Telemarketing is one of the most mon ways that a business can generate leads. It is a versatile approach. Lead generation telemarketing can be inbound or outbound, meaning that systems use prerecorded messages and can dial either random numbers or numbers from an imported list.

Telemarketing is one of the few lead generation techniques that is flexible enough to be immediately adaptable to new situations. The telemarketer can answer questions or provide additional rmation as needed in response to the potential customer's ments. Also, while prospective buyers may ignore direct mail or advertisements, they will not ignore a ringing telephone. Once the person answers the phone, a good telemarketer can generate a lead.

Inbound lead generation telemarketing involves the prospective customer calling the pany to find out about their products or services. This is the best kind of lead generation telemarketing because the potential buyer has already shown interest by making the call. It is then up to the telemarketer to say the right things in order to retain the prospective buyer's interest. Often, people will call for rmation about certain products or to see if there are any sales or discounts available. It is up to the telemarketer to be able to provide the caller with all of the necessary facts that the caller asks for.

Outbound telemarketing is less successful than taking inbound calls. It is difficult because it often involves what is called cold calling. This is when a lead generator makes an unsolicited call to a potential customer. The person has no idea who is calling them or why. A high percentage of people react badly to being cold called. It takes someone with great munication skills and the ability to handle rejection to make a successful cold caller. Other times, the callers are equipped with a list of potential leads. The caller's responsibility is then to verify that the person is indeed interested.

Another option for lead generation telemarketing is to use a lead generation system. Lead generation systems are machines programmed to dial phone numbers and deliver a recorded message when the phone is answered. Many people hang up on these machines, but they are a cost effective way to generate leads. Some lead generation systems can be given a list of potential leads to call, thus increasing the chance of success.

Lead generation telemarketing is a great, flexible, adaptable way to gain new customers. People with good munication skills are often very good at this type of work.

Lead Generation Info provides detailed rmation about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.

看过关于营销的英语作文的人还:

Unit 1

Ex3.

1.scattered 2.convinced 3.generate 4.prompt 5.identify

6.flexible 7.feedback 8.presentation 9.Target 10.object

Ex. 5

1. She shopped around till she got what she wanted at a price she could afford.

她一家商店一家商店地看,最后以她能付出的价格买了她所需要的东西。

2. He never speaks to me other than to ask for something.

除了向我要东西,他从不跟我说话。

3. You should always aim at doing your job well.

你永远应该以搞好你的工作为目的。

4. She has been tied to the house for weeks looking after her invalid father.

几个星期来她一直呆在家中照顾有病的父亲。

5. The route was designed to relieve traffic congestion.

修建这条路是为了缓解交通拥挤。

6. Society is made up of a wide variety of peoplesome are good, others (are) bad, and still others (are) in between.

社会是由形形色色的人组成的。有些人很好,有些人很坏,也有些人介乎两者之间

Ex6.

1.While advertising must be paid for,another from of mass selling——publicity——is “free”.

另一种形式的大众推销宣传是免费的,然而广告是要付费的

2.A marketing manager can choose from serveral promotion methods——personal selling,mass selling,and sales promotion.

一个营销经理有几种促销方法可供选择,私人促销,大众促销,促销及推广

3.But they try to attract attention to the firm and its offerings whitout having to pay media costs.

但是他们努力吸引人们对公司以及其产品的关注,而不必支付媒体的费用

4.For example,one video——distributed to TV stations at Halloween——discussed a government recommendation that parents use makeup rather than masks for young children.

比如说一个在万圣节期间送到电视台的录像片段讨论的是政府推荐父母给孩子们使用化妆品而不是玩具

5.Sales promotion refers to promotion activites——other than advertising,publicity,and personal selling——that stimulate interest,trial,or purchase by final customers or others in the channel.

销售推广的是除去广告宣传和个人推销或者其他环节中的兴趣

Unit 3

Ex3.

1.denied 2.partly 3.had risked 4.removed 5.failed

6.disaster 7.assumed 8.discourage 9.registered 10.residents

Ex. 5

1. The thieves made off with a large sum of money from the bank.

盗贼从这家银行偷走了一大笔现金。

2. High blood pressure places millions of people at the risk of hear disease.

高血压使千百万人有患心脏病的危险。

3. Think twice before you make any important decisions.

在做任何重要决定之前都要慎重考虑。

4. A large part of the African continent is in danger of becoming a desert.

非洲大陆的一大片区域有变成沙漠的危险。

5. Not once has he suggested a good way to deal with any problem.

他从来没有给我提出过解决问题的好方法。

Ex6.

1.While the ISP and eBay pointed fingers at each other,more news appeared in the paper.

当ISP和eBay相互指责,更多的消息会在纸上呈现。

2.Amazingly,the ISP still responded that is was highly unlikely that security had been breached on its end,since no credit card data was in danger.

惊人的是,网络服务供应商仍回应说不太可能是它的终端安全被破坏,因为没有任何行用卡数据处在危险之中

3.Or is it just that it’s not their money that’s at risk?

或者仅仅只是因为只是那些处于危机中的钱不是他们的。

4.But after this,I’ll think twice before registering at another website or making another online purchase.

在这之后,在注册一个网站或在网上购物,我都三思而行。

5.Could it be that the e-commerce sellers,in their rush for higher income,oversimplify security so as not to discourage buyers?

是不是由于网站的销售者为了追求更高的收入,过分简化安全措施以此吓跑买家们。

Unit 5

Ex3.

1.soared 2.milestone 3.commercial 4.nutrition 5.amused

6.charming 7.icon 8.present 9.romantic 10.symbolizes

Ex.5

1. Last semester, Wang Gang was awarded the title of An Outstanding Student for his excellent performance.

上学期王钢表现出色,被授予优秀学生的称号。

2. On Teachers’ Day, the students made a greeting card for their teacher, which symbolized their appreciation of what the teacher had accomplished in the past year.

同学们在教师节给老师做了一张贺卡,以表示对老师过去一年工作的感谢。

3. The children were amused by the story about the cat.

孩子们听了关于那只猫的故事都笑了起来。

4. The continual sunny days made the temperature soar sharply.

连续几个晴天,气温骤然升高。

5. Walking after dinner promotes digestion.

饭后散步有助于消化

Ex6.

1.What moms have recognized about Eisie for the past six decades are the fresh daisies around her neck.

在过去的60年里母亲能认可艾尔西的是他挂在脖子上的新鲜雏菊。

2.Since her birth 60 years ago,Flsie has been synonymous with dairy products that families can trust to deliver wholesome nutrition,great taste and freshness.

自从60年以来,艾尔西被千家万户所信赖,成为传递健康营养对自然美味新鲜的奶制品的代名词。

3.It began when I first set my eyes on her at the 1939 World’s Fair in New York.

当我在1939年的纽约世界交易会上第一次看到她的时候,就开始了

4.The ads were so successful that they also appeared in newspapers.

这个广告如此成功,他们也在报纸上出现了。

5.Even today,her daisy chain necklace symbolizes dairy freshness to moms throughout the country.

直到今天,她的雏菊花环项链对于全国母亲仍然象征着奶制品的新鲜品质。

Unit 6

Ex3.

1.provided 2.leveled 3.on a large scale 4.result in 5.financial

6.damaged 7.states 8.result from 9.guard against 10.entering into

Ex.5

1. These companies entered into a new agreement.

这几家公司签署了一项新的协议。

2. A company has been set up to produce mobile phones on a large scale

或:A company producing mobile phones on a large scale has been set up.

一家大规模生产移动电话的公司已经建立。

3. This accident resulted in the death of two passengers.

这次事故造成两名乘客死亡。

4. We’d better insure the house against fire.

我们最好将房子投保火险。

5. Any damage resulting from negligence must be paid for by the borrower.

因不经心造成的任何损坏须由借用者赔偿。

Ex6.

1.The best way to guard againnst large financial losses is through insurance.

预防重大金融损失最好的办法是保险。

2.The purpose of insurance is to provide protection against financial losses at a reasonable cost.

保险的目的是以合理的代价提供金融保障。

3.This is possible only when the cost of insurance is shared by many people who face a similar risk.

只有当保险的代价许多面临共同风险的人共同承担的时候才有可能。

4.However,the kinds of insurance protection that most people buy can be divided into four broad groups:propertry insurance,liability insurance,life insurance,and health insurance.

然而,大多数人购买的保险可以分为四大类:财产险,责任险,寿险,健康险。

5.Liability insurance protects against financial losses resulting from injuries to other persons or damage to their property.

责任险是为了由于伤及其他人或则损坏他人财产所造成的经济损失投保

Unit 7

Ex3.

1.critical 2.encompass 3.reveal 4.dwelling on 5.diverse

6.let go of 7.dedicated 8.in pursuit of 9.innovative 10.has seen flourished

Ex. 5

1. They attempted to leave the camp but were stopped by the heavy snow.

他们试图离开营地,但被大学困住了。

2. Accidents due to driving too fast are on the increase.

由于开车速度太快而引起的交通事故在不断增加。

3. They grow up in the same environment, so their behaviors had much in common.

他们在相同的环境下长大,因此在举止上有许多共同点。

4. In contrast to children in the mountainous areas, we are lucky to have access to computers.

和山区的孩子们相比,我们就幸运 多了,能有机会使用计算机。

5. We were bored at hearing her dwelling so much on her past glories.

我们对她过于繁琐地讲述她过去的荣誉感到厌烦。

6. You must have the appetite for success and try hard to realize it.

你必须有成功的欲望并努力争取实现。

Ex6.

1.The ultimate problem often lies in the fact that founders of the business are not cut out to start up and develop their own operations.

根本的问题在于创始人并非天生就适合创业和扩展他们的事业。

2.Not all entrepreneurs are cast in the same mould.

并不是所有的企业家都是一个模子里刻出来的。

3.It must be appreciated that management skills can be learned,whereas entrepreneurial ability is a matter of personal flair.

必须要意识到管理的技能是可以学到的,但是企业家的能力则是一种天赋。

4.Whatever the difference is,there is one factor which all successful entreprenurs have in common——they and their firm are always on the move.

无论有什么样的不同,但成功的企业家有一个因素是相同的——他们和他们的公司总在行动。

5.There is a misconception that successful entrepreneurs fail a number of times before making the breakthrough.

有一种错误的观念,认为成功企业家在他们取得重大突破前都失败过很多次。


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