如何避免市场营销中的伦理问题?

避免市场营销中的伦理问题的方法是：企业需要充分发挥文化软实力的作用，加强人力资源管理，企业领导以身作则遵守伦理守则。营销伦理是商业伦理学的一个应用分支，是指对营销策略、营销行为及机构道德的判断标准。营销伦理涉及企业高层管理者、营销经理和其他营销人员的道德问题，因为他们的道德水准将影响企业的营销行为，营销伦理影响到企业各个方面的活动，包括营销策略的制定，目标市场的选择，产品策略、价格策略、分销策略以及促销策略中的人员推销、广告、营业推广等等策略的制定和运用。

Marketing ethics is the marketing main body in is engaged in the cardinal virtues criterion which in the marketing activity should have, namely the judgment enterprise marketing moves whether to conform to the consumer and society's benefit, whether to give the general consumers and the society brings the most greatly happy one kind of value judgment standard. Marketing ethics involves to the enterprise organization and the marketing personnel two levels: At the same time, looking from enterprise this main body, the modern enterprise is in a complex social large-scale system, enterprise's management behavior is to a certain extent displays through the marketing activityOn the other hand, looked from the marketing personnel's behavior that they in the marketing activity, have represented the enterprise behavior directly, namely marketing ethics displayed by the marketing activity's in individual. In turn, the consumer and the social public is judges it through the enterprise marketing behavior whether to conform to the legal rule and the social morals request. Carries on the marketing activity according to the enterprise marketing ethics's request, may cause the enterprise to achieve morality and justice and the benefit concurrently, seeks the benefit not to lose morality and justice.

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