行销企划的关于营销企划常用的一些英语语句

这样，音乐就会成为一种营销工具。

The music, then, becomes a marketing tool.

告诉他是有关营销计划的事。

Tell him this is about the marketing project.

市场营销专家想要知道他们买些什么。

Marketing　specialists want to know what they buy.

一个原因是日本缺乏政府部长们的营销支持。

One reason was deemed to be lack of marketing support from government ministers.

市场营销者运用社会媒体和新科技来向年轻人销售产品。

Marketers use social media and new technology to reach young people and sell products.

西联汇款正面向美国的拉美移民开展此项新服务的营销。

Western Union is marketing its new service to Latino immigrants in the United States.

这是一种比较少见的营销手段，把你的预期挫败到如此程度。

It is a rare piece of marketing that confounds your expectations as dramatically as this.

他们可以充分利用在采购、制造以及营销和贸易上的整合优势。

They can exploit synergies in purchasing, and in manufacturing as well as in marketing and trading.

理论上，这是一种新兴的推荐式经济，也是口碑营销的一种规则系统。

In theory, this was to become a new recommendation economy, an algorithmic form of word of mouth.

谁是我们的目标市场?在营销中使用什么形式的媒介手段。以及预算?。

Who is our target market, what forms of media to use in the campaign as well as the budget?

Last year Shiseido launched a campaign to boost the visibility of the Shiseido brand in overseas markets.

尽管金融学和市场营销学也让我颇感兴趣。

At the moment, I am leaning towards economics and strategy, although finance and marketing also have me interested.

上世纪的免费是有效的市场营销策略，而本世纪的免费则是一种全新的经济模式。

While the last century's Free was a powerful marketing method, this century's Free is an entirely new economic model.

这里还有许多其它的成本，例如研究，设计，营销和专利费用，还有销售商本身的成本。

There are many other costs, such as research, design, marketing and patent fees, as well as the retailer's own costs.

损害已经被修复，游客似乎不在乎他们所受的伤害——也许是被聪明的营销活动所怂恿。

The damage has been repaired and tourists seem to have abandoned their misgivings—encouraged, perhaps, by a clever marketing campaign.

社交网也会对消费者行为产生深远的影响，从而驱使各家公司把大量营销预算转移到自己身上。

They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.

当海尔这样的消费品制造商在海外扩张时，他们需要管理分销零售网络，并开发新的营销策略。

When manufacturers of consumer goods such as Haier expand overseas, they need to run distribution and retail networks and develop new marketing strategies.

这样，拍卖行对中国买家有针对性的营销活动就变得更加重要了。中国买家在其他领域也很活跃。

That makes it more important for auction houses to tailor their marketing to the Chinese, who are active in other categories as well.

Computer-analyzed marketing reports can help to decide which products to emphasize now, which to develop for the future, and which to drop.

这两种方式是两个极端。在全资分支机构的情况下，国内公司为国外的生产、管理和营销负全部责任。

These two are two extremes. With wholly owned subsidiaries domestic firms take all responsibility for manufacturing, managing and marketing their products in the foreign country.

现代影院数量的增长扩大了中国城市里的屏幕数量，而私人企业家的投资，也使得电影的市场营销更加有效。

The growth in modern theaters has spread the number of screens in Chinese cities, and investment by private entrepreneurs has led to more effective marketing.

在过去的18个月里它重组了各个部门，并且启用营销背景的经理替代他们技术背景的同事负责公司的运营。

In the past 18 months the company has reorganized its divisions and put managers from a commercial background in charge instead of their technical colleagues.

我学过的课程有市场营销、商业法、商业英语、统计学、市场原理、销售管理、销售原理、经济学和心理学。

The courses I completed are marketing, business law, business English, statistics, marketing principles, sales management, distribution theory, economies and psychology.

公司荟萃各类高级技术人员和高级管理人员，拥有一流的专业技术、流的市场营销队伍和科学化的企业管理模式。

The company has all kind of the staff of technical and management, has the first-class specialized technical, the first-class marketing troop and the scientific business model.

韩德胜的振兴计划是明智的——减少品牌、增加资本投资、每个品牌独立营销、减少产品开发的随意性和重复性等。

His revival plan is sensible – fewer brands, more capital investment and marketing in each one, a less haphazard and duplicative approach to product development, and so on.

对于市场营销这一镜像世界，这第三个答案就意味着消费者的消冻结费。他要么锁定他初始的品牌，要么完全停止购买。

For the mirrored world of marketing, this third answer means the consumer freezes. He either locks onto whatever brand he began with, or he stops purchasing altogether.

不过，她真正的遗产是首创了环保的营销手段，并把控制环保和道德的忧虑的手法带入了主流的商业领域——这或喜或忧。

But her real legacy was to pioneer greenery as a marketing tool, and bring the harnessing of environmental and ethical concerns into the business mainstream, for good or ill.

事实上，在巫术男孩系列冒险小说第一部《哈利·波特与魔法石》出版前数周，他辞去布卢姆斯伯里营销总监一职，离开了出版社。

In fact, the former marketing director left Bloomsbury weeks before the publication of Harry Potter and the Philosopher 's Stone , the first installment of the boy wizard's adventures.

随着更多的企业公司功能，诸如人力资源或营销等功能，通过网络来管理，商业公司便能够看见整个商业的模式且更容易实现信息共享。

As more corporate functions, such as human resources or sales, are managed over a network, companies can see patterns across the whole of the business and share their information more easily.

此外，中国中产阶层购买的汽车数量要多于其它任何国家，与此同时，上海和北京等超大城市的炫耀性消费，也正在改变许多产品的设计与营销方式。

And China's middle-class now buys more cars than any other country's, while conspicuous consumption in huge cities such as Shanghai and Beijing is changing how many products are designed and marketed. 我们必须立刻进行媒体广告企划。

We need to get right on the media advertising plan.

企划广告时，就该想到如何销售。

Plan the sale when you plan the ad.

今天，总经理给了我一个企划案。

Tom: Today, general manager gave me a proposal.

我需要你在这个企划上协助我。

I need your assistance on this project.

基本上是最了解该企划的人。

basically the person who understands the project best.

海伦：说得对。请准备一份更详细的企划书。

Helen: Good point. Please prepare a more detailed proposal.

丽莎：卡特女士很不喜欢我跟她提的企划案。

Lisa: Ms. Carter hated the proposal I made to her.

培训部，公关部，办公室和企划部都在这一楼层上。

On this floor, we have the Training Department, Public Relations, the General Office and the Planning Department.

我来电的目的是要安排会议讨论你寄过来的企划书。

I'm calling to arrange a meeting to discuss the proposal you sent.

事实上，对很多比较小的社福团体来讲，连企划怎麽写都有困难。

In fact, smaller social welfare organizations even have difficulties writing up a project plan.

汤姆：这些企划案不是你的主管构思出来的吗？你只是做报告而已？

Tom: Isn't your supervisor the one who comes up with these proposals? And you just present them?

也许你对作为一个活动企划并不十分感兴趣，但你仍喜欢规划活动。

Perhaps being an Event Coordinator isn't quite what you're interested in but you do enjoy planning events.

你在11：30有一个企划会议。还有， 你父亲的办公室来过电话。

You have an 11:30 layout conference, and your father's office called.

公众和私人组织之间的合作关系的目标是帮助一切，从财政安全到书写商业企划。

Partnerships between public and private organizations aim to assist with everything from securing financing to writing a business plan.

蓝海策略可运用于产品企划程序中，帮助拟定蓝海构想，作为后续造形设计之依据。

The blue ocean strategy can be used in product planning process to set up blue ocean ideas as bases for subsequent development of product form.

设在北京的总部主要负责公司上下的人事、管理、企划、宣传、销售、以及售后服务。

The headquarter setup at Beijing is mainly responsible for the HR, management, planning, promotion, sales and after sales service of the company.

当前国内品牌服装市场存在的主要问题是：市场定位雷同、产品企划跟风、推广策略单调。

The subject matter that the clothing market of present domestic brand exists is: Market orientation duplicate, products enterprise planning with wind, popularizes tactics to be dull.

是一部录影带的名称，专为当地遗产企划录制，用来记录这个太空中心所进行的飞行计划。

Thrust into Space is the title of a videotape made especially for the Local Legacies project that documents the flights made from this Space Center.

本课程为《电玩企划》之衔接课程，其目的在于提供学生对商业电玩设计与研发的深层认识。

The goal of this course is to provide the students with a firm understanding of commercial game design and development.

霖电影（马）有限公司制作企划，他也是一位喜欢旅游、看电影、烹饪以及爱好美丽东西的男人。

Leonard Tee is a movie producer who loves traveling, cooking and is a self-proclaimed perfectionist.

有著崇高的理想及和平的目的，这个企划创作出美好的音乐，藉由这次独特的经验跨越宗教的对立。

With lofty ideals and peaceful intentions, the project has made wonderful music, crossing religious divide through this unique experience.

任何时候如果有任何问题，请不必客气，来找企划组的史密斯小姐或来找我，我很会很乐意帮助你们的。

If you have any questions at any time, please feel free to see Miss Smith of the planning staff or me. We'll be happy to help you.

制定配合企划部营销计划的本部销售方案，分解部门销售任务指标，协调各部门推进公司整体营销活动进程。

Cooperate with the sales plan of layout department, draw up sales program of our own department, break down the sales target, coordinate with all departments to advance the whole sales activities.

本课程在探究广播媒体的发展与特质，教导学生如何进行广播新闻、综艺、音乐与戏剧等相关节目的制作与企划。

Course this probe into development and speciality, radio of media, teach how is it broadcast news, variety, music, drama relevant section making and enterprise planning of eye to go on student.

Third, the CMA Exam will be changed from a 4-part exam to a 2-part exam, focusing on financial planning, analysis, control and decision support.

工作描述：承接康师傅在上海的品牌策略，带领9人的企划团队，针对沪东的区域市场特性，进行品牌的规划与推广！

Job Description: Carry out the marketing strategy for Chef Kang brand, be the leader of a group of 9, make promotion plan of the brand specific tailored for the market in eastern Shanghai.

从另一方面看，卓有成效的视觉企划可以从呆板的系统中解放出来，这个系统指的就是我们至今仍然沿用的网页开发环境。

On the other hand, compelling visual work can result from breaking out of the rigid system that the Web's design and development environment has, to date, retained.

该信讬特别企划主任丹尼尔．葛莱瑟说：「我们设计了这款游戏吸引年龄稍长的青少年，希望教导他们打喷嚏应慎选地点。

We did it to engage the older teen audience and teach them that where you sneeze matters, said Daniel Glaser, the trust's chief of special projects.

这项企划一旦在2009年完成后，联合国工业发展组织，希望流行竹子家具的趋势，能帮助衣索比亚的经济，并改善小农夫们的生活。

Once this four year project is complete in 2009, UNIDO hopes the trend for bamboo furniture will help develop the Ethiopian economy and transform the lives of small farmers.

这项企划将以2007年提出的管制为目标，让建筑物在2012年前，使用百分之15的再生能源，并在2020年前，达到百分之30的用量。

The project is a step toward compliance with a 2007 order requiring state buildings to use 15 percent renewable energy by 2012 and 30 percent by 2020.

（来源于《有道词典》）

英：

In this conversation, Sally Fraser, a Human Resources officer for a medium-size hotel on the West coast, is interviewing Victoria Jones for a position as night manager.

Sally: I see from your resume that you certainly have the educational background and work background to handle this job. In fact, you seem to be somewhat overqualified for this job. It’s not as high a position as head manager of a major hotel like you had on the East coast. Why are you applying here?

Victoria: From what I know, your hotel is very progressive and in a good position for expansion, and I think I can help you do that. I consider time management

to be one of my key strengths. As night manager, I think I can maximize my time to ensure that night operations run at top efficiency, and at the same time help you to plan your expansion.

Sally: I’m impressed with your advance knowledge of our business. Your cover letter shows that you’ve done your homework, and you have all the qualifications we’re looking for. But I’m still a little worried that you’ll leave if a higher position opens up at a more prominent hotel.

Victoria: I came to the West coast for a change of pace. The night position suits my goals for the present, and I’m looking forward to the challenge of helping to make your hotel one of the key players here.

Sally: I like your attitude, and it looks like you’re the person for the job. The position’s open two weeks from Monday. Can you start then?

Victoria: No problem!

中：

在以下这段会话中，来自西海岸一家中等档次旅店人力资源部的Sally Fraser正在就夜间服务部经理一职对Victoria Jones进行面试。

Sally: 我从你的简历中看出，你有足够的教育背景和工作经验来接手这份工作。事实上，你的能力有点太突出了。我们这里的职位不像你在东海岸的大宾馆工作时所担任的总经理那样高。那你为什么要应聘在这里工作呢？

Victoria:据我所知，你们的宾馆发展很快，业务扩展进程也进行得很顺利，我想我在这方面可以助你们一臂之力。我认为时间管理是我的强项之一。作为夜间服务部经理，我想我能最大限度地利用我的时间来保证宾馆夜间服务工作以最高效率运行，同时我还能帮助扩展你们的业务。

Sally: 你对我们业务情况的预先了解给我留下了深刻的印象。你的说明信表明你做了预先的准备工作并且具备我们需要的一切资质条件。但我还是有点担心如果另一家更优秀的饭店向你提供更高的职位，你就会离开了。

Victoria: 我来西海岸是为了改变我的生活节奏。这项夜间工作正适合我目前的目标，我期待着迎接挑战来帮助你们成为本地最重要的饭店之一。

Sally: 我欣赏你的态度，看起来你是最合适这份工作的人了。这个职位在下周一后的两个星期就空下来了。你到时候能开始工作了吗？

Victoria: 没问题。

商务对话实战之营销策略篇

来源：[ 洋话连篇 ]

In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product.

Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?

Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image,I don’t see many weaknesses. No other company sells

ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either.

Tanya: I assume we don’t need to worry about creating a need, with summer almost here.

Carla: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a ‘pull’ strategy, of course. We haven’t finalized our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week?

Tanya: Sure can. Let me check ... how about Tuesday morning at 10:30?

Carla: Uh, let’s see ... okay with me.

中：

在这一对话中，Tanya Nichols是一家冰淇淋制造公司的业主，她正在和他的营销经理Carla Hutchison谈论一种新产品的营销策略。

Tanya: Carla,你对我们新的冰激凌三明治有什么营销计划吗？

Carla: 是的我有。经过SWOT分析，我认为我们的经营状况很好。我们的主要优势之一是我们产品的质量，并且创新口味的产品在市场上有很大商机。因为我们公司已有一个好的形象，我并不认为有很多不利因素。没有其他公司有5种口味的冰淇淋三明治，所以对我们来说谈不上有什么威胁。

Tanya: 我想夏季就要来临，我们不用再为创造需求而担心。

Carla:对。至于说营销组合，我们要用像巧克力一样的深褐色字母的金箔纸来包装它，仿照巧克力，并且定价比我们的巧克力脆皮冰激凌贵20%。下个月将要在全国有选择地投放市场。主要通过 广告促销，当然是运用“拉”的策略。我们还没有最终决定我们的广告，因此我还得要通知你 。我们下周初能再碰一下面吗？

Tanya: 当然可以。让我看一下……星期二早上10:30怎么样？

Carla: 呃，我看看……我没问题。

Tanya: 好，干得好，Carla.下周见。

Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls!

想一想你每天要看到多少广告。杂志广告，电视广告，广播广告等等，甚至在有些地方的洗手间的墙上你都可以看到广告。

You must make a marketing difference. You need a strategy. You have to be distinct.

你必须做一份与众不同的营销计划。你需要策划好，有清楚的目标。

So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan.

那么，你该如何从激烈的竞争中脱颖而出呢？这是一个长远而又需要考虑周详的计划，并且是从你的营销计划开始的。

There are several key factors you must identify to make your marketing plan a strong one:

要想使你自己的营销计划出色的话，以下几点是必须考虑的关键：

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