求一篇与联想笔记本营销策略有关的英文文章

Enterprises with good performance are the same - follow the appropriate commercial laws are, but the poor performance of the company will have all the difference. Lenovo is the case, the performance from last year's biggest loss in history by starting, Liu began to change in planning a remodeling program associate.

Lenovo's performance for the decline, although large to be blamed on the global financial turmoil, but a good showing in particular, to seek "great" business is concerned, it should select the problems inherent in their own.

Liu after the handover from the current position of view, has internal problems as the root causes of loss, but when Liu remodeling association, "Chinese and foreign management" of the "proposal" is: only to marketing-oriented organization of the body rebuild Lenovo is the effective and direct way remodeling.

On marketing issues, "the father of positioning," Mr Rees, who founded the "greatest impact ever on the U.S. market," old marketing theory has been filled with hope and concern for Lenovo. This month, "Reese about a month," Mr Rees, please follow the rules they found the marketing, marketing for the association to provide interpretation and recommendations remodeling.

Focus should be given associate re-Liu

"Chinese and foreign management": Liu again go into battle in China has aroused great repercussion. Some people think that this association should help to improve the capacity of the current crisis, some said the founder of the reunification of the association is not necessarily good for the process of internationalization, do you think about this?

Rees: Liu return as the founder of Lenovo is a good idea. A company needs to have their own vision. Managed by the Americans to a Chinese enterprises, it is not easy to do. Lenovo needs to return to its fundamental.

"Chinese and foreign management": Lenovo in recent years has been seeking international development, the United States is around you market to your understanding in this market, Lenovo's performance in marketing what?

Rees: not ideal. In the U.S., Acer in the fourth quarter of 2008 accounted for 15.2% market share, while Lenovo's not among the top five PC brand in the list (file Note: The U.S. top five PC brand is Dell, HP, Acer, Apple and Toshiba).

I estimate the market share of Lenovo in the United States less than 5%. Unless the company has initiatives as soon as possible, otherwise it's market share will decline.

"Chinese and foreign management": aspects of the complex issues facing the association, in your eyes, Liu to face the biggest marketing problem?

Rees: Legend of the problem, is typical of the two original brands with different focus (the old association with the ThinkPad) loss of focus after the merger a typical example. But now, think back to the original focus really should be a relatively low-end products up? I do not think so. In fact, the association also did not really go off before the end, but continue to launch more brands, more cheap or expensive products - the brand fell into chaos. Lenovo is facing re-focus the issue, which requires strategic vision and great courage.

Although we used to think in English-speaking world on the proposed brand name but do not have to use Lenovo ThinkPad, but over several years Lenovo ThinkPad has changed too late. They should be the acquisition of IBM's personal computer business, the ThinkPad while a high degree of concern when using this name, to come to take this step today on the difficult to understand. On the other hand, "can continue to stand using a laptop all day" for the ThinkPad is the brand may still be a powerful concept.

Lenovo ThinkPad to lose focus

"Chinese and foreign management": Lenovo acquisition of IBM's PC business is a major business transformation Lenovo, the acquisition itself, do you think?

Rees: If you want to build a brand, you put all the marketing efforts have focused on a particular idea or concept. If you have a full line of products so as Lenovo, to build a strong brand very difficult. Lenovo is now advertising theme is "New World, the new Lenovo," which is meaningless, "New Legend" in the end is what?

Lenovo years the main problem is it used in 2004, 1.7 billion acquisition of IBM's personal computer business. This is the acquisition of competitors, many enterprises will be committed in a typical error. Acquisition of competitors appears to be a "complementary". In other words, Lenovo products are relatively inexpensive personal computers, and its acquisition of IBM's ThinkPad line production is relatively expensive computer.

The company's leaders believe that this merger will "broaden" the market. But the problem is building the brand, Lenovo is what? It is inexpensive personal computer? Or high-priced personal computer? The merger makes the association lost its focus, but also lost some market share.

Daimler - Benz with 36 billion U.S. dollars in the acquisition of Chrysler company, also committed the same error. Daimler Mercedes - Benz manufacturer of the expensive cars, while Chrysler produced a relatively low-cost car. Daimler CEO Juergen Schrempp to this merger was called "quite divine." It actually became a Nie Yuan. The merger is meaningless, and business losses caused by Chrysler over the years so that Daimler paid out 36 billion U.S. dollars down the drain.

"Foreign Management": ThinkPad since Lenovo has been in the bag, how to re-find the focus of Lenovo?

Rees: Strangely enough, we had thought that the IBM acquisition deal is good, still lose Lenovo PCs to create a global brand opportunity, but as a global brand, the company launched the world's English name Lenovo, are in English speaking people read them, like an Italian dessert!

On the other hand, ThinkPad notebook computers name is the name of choice for global brands. Of course, there have to make sacrifices. ThinkPad notebooks represented. Our proposal is: cut down desktop PC business, focusing on notebook computers, at least in markets outside of China first adopted this strategy (this is not a bad idea, because the market has moved from desktops to laptops in transition).

In addition, we recommend focusing on one important feature of Lenovo. Our proposal is: for the ThinkPad Configuration longer battery standby time, may be eight hours of standby time. In this way, the company will be able to ThinkPad branded a "can stand to use a laptop all day."

This is somewhat similar to the strategy of BMW. BMW has developed to bring the driver to control the fun car. Then they focused on this theme - the "ultimate driving machine." Today, BMW is the world's best-selling luxury car brand, more than the Mercedes - Benz.

Can not understand the brand "civil war"

"Foreign Management": In recent years, the marketing Lenovo launched ideaPad action also includes the brand, and the ThinkPad brand and forming the pattern of dual-brand operation. How is your view?

Rees: ThinkPad is IBM acquisition of projects with the greatest potential, and the best part. Introduction of the product named ideaPad will cause confusion among consumers, will also produce its own damaging effects on the ThinkPad. You may know that Lenovo has introduced a heavy-duty workstation products had called "ThinkStation".

But the ThinkStation, and its two major brands ideaPad mistakes. If competitors introduce and ideaPad named products ThinkStation Lenovo should sue them! Why? Because these two names make ThinkPad cause confusion - but this is the Lenovo launch their own.

"Foreign Management": In the past few years, the 2008 Olympic Games the largest global partner is a public relations event association. To join the global TOP Olympic program, the value of the international association be?

Rees: Olympic global partner program associate at least the international market, not a good investment returns, it is often more suitable for those who wish to disseminate information to all brands. Coca-Cola is in line with the standard brands. Lenovo to do is to narrow the focus, targeting a market segment with greater strengt

Analogy(类比)：将两个本质上不同的事物就其共同点进行比较，是通过比喻手法的综合运用帮助说明道理或描述某种复杂情况。例：Appropriate praise to a child is what the sun is to a flower。恰当的赞扬对孩子的作用，就像阳光对于花朵的作用一样。 （这里把“赞扬的作用”和“阳光的作用”进行类比）Writing a book of poetry is like dropping a rose petal down the Grand Canyon and waiting for the echo。写一本有关诗歌的书如同将一片玫瑰花瓣扔进大峡谷等待它的回音。（将“写书的动作”和“把玫瑰花瓣扔到大峡谷等回音”相类比）满意请采纳

Clock goes well,if second by second, and you and I are going well, if step by step。

The more you learn, the more you have. The more you have, the more you forget. The more you forget, the more you need to learn again。

这时候人们头脑就有理由进行类推，由此认定另一对象也应有这个情况。现代类比法认为，类比之所以能够“由此及彼”。

推断它们在其他性质上也有可能相同或相似的一种推理形式。就是是比较它们的相同之处，通过两个不同类事物某方面的相似处比较，由此及彼地做出推论。

类比手法主要是应用在物理和化学探究实验上。所谓的类比指比较不同物体的相同之处。 例如：研究物理的电学时，想起大街上的人流，水龙头打开后的水流，继而想到电流。

类比手法经常会与比较法弄混淆。他们的不同点是：类比只比较两个事物相同之处，而比较法既比较相同之处，又比较不同之处。

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