写一篇关于营销的作文。

写一篇关于营销的作文。,第1张

我还是比较喜欢安静最近工作岗位有些调整,从带IT团队,现在开始带营销小组,看似简单的工作调整,实际上对于一个人的思路调整是很大的挑战这要经历一段时间的转换痛苦和纠结,昨晚大家都下班回家之后,我自己留下来开始思考和梳理对于营销,对于我们这样一个创业团队来讲,实际上无论什么都是要持续的学习和应用的所以,对于我们来讲,就得脚踏实地,戒贪戒躁,真正的找到和应用适合的营销方法,成为专业的营销人员,达到我们的营销目标才是最重要的。然而以上这几点都是相互促进和交融的,有1才有2才有更多......关于营销,查来查去,都是那些东西:论坛、行业资讯网站及SNS网站软文推广、qq群、邮件、加外链、加友情链接、seo、加入网址导航但实际上,真正的应用到自身是需要动脑筋思考的,营销是需要创意和灵感的工作所以,我们惊喜的迎接新工作,坦然和客观的面对新挑战刚开始做营销,往往很多人都是很急躁的,想要立即马上看到效果,看到IP或PV量的增加,想要看到ALEXA排名的上升,想要看到会员注册量的攀升,想要看到...很多很多,这都是目标,但往往这样的心态,我们就会急功近利,反而失去了持续稳定性和价值感,在用户心中落下不好的印象在这样一个强调双赢的商场环境中,我觉得大家已经接受了价值的交换,排斥赤裸的广告推广我相信我们每个人都知道如何在现实生活中交朋友,那就是用心,不变的准则就是:你希望别人怎么对你, 你就要怎么对待别人。这样一句小学学到的老生常谈的道理,之所以经久不衰就是因为这是种朴素哲学,放之四海而皆准!只有用心的关注和交接他人,他们才会关注你;只有真心的对他人感兴趣,和关心,别人才会同样对你。所以,任何的推广或交际,首先,我觉得就是要给别人带来价值和好处。就像一场篮球赛,你如何才能快速融入一个新的球队?答案就是:先给别人传球!!有人说,你这样是不是不考虑效率和成本?我觉得,万事皆有选择和舍取,抓住根本和口碑是关键尤其对于很多互联网的创业者,实际上,做互联网行业的人,很多都是穷人,没有钱去烧,做大手笔也不现实但更重要的是,如果基础都不牢靠,团队的素养和能力达不到,即使做大做强了,也支撑不起来,那可是关键时刻不能掉链子的时候而我们往往的贪欲,总是管不住自己粘贴复制的手,管不住那利益熏心的嘴脸,管不住急功近利的心胸一定要根据公司自己的发展阶段,做正确的决策,做正确的事情做营销说的再直白一点,就是煽风点火的事情,只是我理解,应该是先点火,再扇风,也就是像“先公关,后广告”的道理一样我觉得我们现在要做的就是要播下火种,正所谓星星之火可以燎原,种下什么,就会收获什么,我觉得这个播种的时刻,是大意不得的,这是在我们亲爱的用户头脑中播种一种定位播种一种企学家的烙印的种子,企学家是传递价值的,企学家是为广大中国中小型企业服务的,是e-learning电子化学习的普及者......企学家加油,营销团队加油,我坚信,我们可以创造奇迹!!!

或许这几篇英语中文能够帮助我们打开关于营销的大门。下面是我给大家整理的关于营销的英语作文,供大家参阅!

关于营销的英语作文:32 Things Your Salesclerk Won’t Tell You

1. If a good customer buys a dress, I'll hang it up for her and put it in a nice plastic bag. But if you've been rude to me, I'll smush it into a bag that's too small.

2. Sure, I’ll put that sweater on hold for you. But most of the time, you don’t come back. So don’t blame me if I sell it to someone else.

3. Even though I seem friendly, I'm not your friend. Please don't take me hostage with your small talk.

4. I won’t ask a yes-or-no question like “Can I help you?” Instead, it’s always an open-ended “What can I help you find today?”

5. It is way tacky to buy placemats, use them for your party, then return them to the store. At least wipe off the food crumbs first.

6. My pet peeve? Customers who paw through a stack of shirts. Now I’ve got to spend 15 minutes board-folding that whole pile again.

7. This is not a garage sale. I can't give you a lower price just because you haggle.

8. Even though most of us don’t work on commission, sometimes we’re given a sales goal for each customer. If we meet it consistently, we’ll get bonuses and, eventually, a promotion. So when I tell you about a pair of earrings that would go perfectly with that sweater, I might have an ulterior motive.

9. If you start to throw a fitin front of other customers because I won't take a return, I'll probably give in and offer your money back. But I really want to kick your tush.

10. After you buy something, keep your receipt and pay attention. Most mainstream retailers promise a refund if the item goes on sale within a certain number of days after you buy it. Websites like priceprotectr.comtrack the prices of hundreds of products from retailers such as Best Buy, Amazon, and Sears.

11. Need me? Don't wave like you're hailing a cab, whistle, yell across the store or stand in front of the fitting room waiting for it to magically open. Just ask nicely.

12. When you ask me if something looks good on you and I suggest a different style, take the hint.

13. The greeters who welcome you to our store aren’t really there to greet you. If we look you in the eye as you’re coming and going, you’re less likely to shoplift.

14. Most shoplifters aren't the people you'd expect.They're great customers who come in all the time, buy a lot of stuff, and are really nice to you. I guess they're thinking, 'I'm a good customer, I deserve a little something.'

15. Our store sends out a birthday coupon to customers on our mailing list. When people redeem it, I often say "Happy Birthday" as they walk away. Sometimes the customer will say "you too." I know it's because they aren't really listening, but that cracks me up.

16. If you call the store to ask if we have an item and we don't, don't ask me where you can get it. I have no idea.

17. If you don't know a store's hours, call. We hate the people who come in five minutes before we close and want to shop for a whole wardrobe.

18. Plenty of stores have great prices on Black Friday, but mine isn’t one of them. Still, you line up and wait for us to open.

19. Some of us will tell you anything to make the sale.Especially if you haven't been nice.

20. Please don’t tell the cashierno one was helping you after I brought you six different sweaters in the fitting room. It’s rude.

21. I don't understand parents who give their children some merchandise to keep them occupied, then when the child destroys it, the parents just stick it on some random shelf and don't say anything. How is that different from stealing or vandalism?

22. Literally everyone who returns anything brokenclaims it broke the first time they used it, no matter when they purchased it. Um, yeah right.

关于营销的英语作文:CFA or MBA

CFA or MBA? 11 Facts to Help You Decide

CFA还是MBA?11个事实帮助你作出选择

After years of financial work, most financial practitioners would schedule a self-improvement plan, especially those who would like to start their own businesses. The common question is that whether one should take a CFA test or get an MBA degree for career development. Indeed this is a big decision.

The MBA, short for Master of Business Administration, covers various areas of business such as accounting, finance, marketing, human resources, and operations in a manner most relevant to management analysis and strategy. On the other hand, CFA, short for Chartered Financial Analyst, covers special, specified skills and concepts in asset management, private wealth management, equity research, and ratings advisories in financial institutions.

An MBA could enlarge your social network and widen career choices, but a CFA gives you accuracy and rigor in financial areas. You may need to spend years of full-time study and finish the graduation thesis for an MBA, but you may spend even more years of hard studying to pass three exams before you could get the CFA charter certificate.

Below are 11 factors that might help you decide which one you should get.

1. Cost

It should be noted that an MBA degree from any top university is a high-cost and expensive self-enhancement project. The total all-in cost (tuition fees, modest living expenses, forgone salaries, etc.) of a 2-year top MBA program is around $275k to $325k. The cost of a CFA is much lower, at about $1,000 to 1,500 per level, less than $8,500 (on average) for all three level tests if you take part in additional prep classes.

2. Time

If you want to get a MBA certificate, you need to spend two years of full-time study. That means if you’re not brave enough to quit your job and focus on the MBA degree, it would be a dilemma indeed. However, the CFA would cost at least 250 hours of self-guided study before you can sit the six-hour exam. You could make the CFA program study as part-time task.

3. Content

The purpose of these two certifications is obviously different, therefore the content is of course different. Getting an MBA certificate means you’re going to get comprehensive and all-inclusive training and knowledge in management analysis and strategy. MBA covers various courses like accounting, finance, marketing, and human resources, while CFA program will deliver you special, specified skills, and concepts on asset finance exclusively.

4. Application procedure

To apply for an MBA program, you need to prepare a lot of things, including an online application, recommendation letters, resume, admission essays, university transcripts, GMAT or GRE score reports, English language proficiency, etc. For the CFA, you need an international travel passport. Also, you need to meet one of these 3 requirements for CFA application: four years of professional work experience (does not have to be investment related), a bachelor’s (or equivalent) degree, or be in the final year of your bachelor’s degree program.

5. Teamwork

Task requirements differ from each other. Unlike the MBA requires group tasks, the CFA has no teamwork requirement. It’s totally upon your own schedule. If you can, you could study and finish all CFA programs individually.

6. Pass rate

Only 37% of CFA test takers passed December 2012′s CFA Level I exam. In June 2012, 38% passed Level I, 42% passed Level II and 52% passed Level III. On an average, 60% would fail in CFA test, with even low pass rate across total 3 levels. On the other hand, 95% of Harvard MBA test takers could pass the MBA test.

7. Job Prospects

With MBA degree, you get broader job prospects and wide career choices. But with a CFA certificate, since it delivers specific, specialized knowledge in finance industry, your career choices are greatly narrowed but financial career could be greatly sharpened and improved to another level. “An MBA can take you into all sorts of industries,” said Skiddy von Stade, CEO of financial recruiting firm OneWire. “A CFA is for a stock picker that really wants to be an analyst. The CFA carries a lot of weight with asset managers. It’s an analytically driven test.” Outside of finance, the CFA is of little use, while the MBA is more widely recognized.

8. Benefit/Compensation

It’s important to know the return of CFA and MBA. According to the calculation from PayScale, a compensation research firm, the compensation differs a lot. Median pays of 0-5 years of experience are $72,000, $87,000, $57,000 and $63,000 respectively for people that hold a CFA and no MBA, CFA and MBA, MBA and no CFA, and an MBA in finance and no CFA. These differences stay constant for CFA and MBA holders of 5-10 years of experience.

9. Learning

Some CFA certificate holders said that MBA programs teach things they could learn from college class, while CFA programs deliver knowledge that couldn’t be learned from college.

10. Partnering relationships

CFA Institute has started partnering relationships with multiple business schools into their class offerings. Some exam materials are even delivered in these courses. This would surely result in reduction of CFA test difficulty. More students are now expected to take Level I of the CFA exam directly after graduation.

11. Achievement

The founder of the CFA Institute is Benjamin Graham, one of the most legendary and valuable investors. With the profound knowledge gained from CFA tests… who knows? You could become the next Benjamin Graham. In contrast the broad coverage of MBA makes it becomes hard to become a great master.

关于营销的英语作文:Generating Leads Through Telemarketing

Telemarketing is one of the most common ways that a business can generate leads. It is a versatile approach. Lead generation telemarketing can be inbound or outbound, meaning that systems use prerecorded messages and can dial either random numbers or numbers from an imported list.

Telemarketing is one of the few lead generation techniques that is flexible enough to be immediately adaptable to new situations. The telemarketer can answer questions or provide additional information as needed in response to the potential customer's comments. Also, while prospective buyers may ignore direct mail or advertisements, they will not ignore a ringing telephone. Once the person answers the phone, a good telemarketer can generate a lead.

Inbound lead generation telemarketing involves the prospective customer calling the company to find out about their products or services. This is the best kind of lead generation telemarketing because the potential buyer has already shown interest by making the call. It is then up to the telemarketer to say the right things in order to retain the prospective buyer's interest. Often, people will call for information about certain products or to see if there are any sales or discounts available. It is up to the telemarketer to be able to provide the caller with all of the necessary facts that the caller asks for.

Outbound telemarketing is less successful than taking inbound calls. It is difficult because it often involves what is called cold calling. This is when a lead generator makes an unsolicited call to a potential customer. The person has no idea who is calling them or why. A high percentage of people react badly to being cold called. It takes someone with great communication skills and the ability to handle rejection to make a successful cold caller. Other times, the callers are equipped with a list of potential leads. The caller's responsibility is then to verify that the person is indeed interested.

Another option for lead generation telemarketing is to use a lead generation system. Lead generation systems are machines programmed to dial phone numbers and deliver a recorded message when the phone is answered. Many people hang up on these machines, but they are a cost effective way to generate leads. Some lead generation systems can be given a list of potential leads to call, thus increasing the chance of success.

Lead generation telemarketing is a great, flexible, adaptable way to gain new customers. People with good communication skills are often very good at this type of work.

Lead Generation Info provides detailed information about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.


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