小弟跪求4R营销理论的定义和背景的英文翻译，在线等！！！

这段话翻译过来是这个意思:

The 4R marketing theory is “the consumer relates the global strategy company” by the American New York President Ai Luete•The Chinese mugwort ascends Bergh to propose, Ai Luete acts according to his elder market marketing consultation the experience accumulation and to the world is specially American market understanding completely, proposed take establishes the consumer loyally as goal 4R (Relativity, Reaction, Relation, Retribution) the marketing theory. The 4R theory take relates the marketing as a core, heavy is establishing the consumer to be loyal.It elaborated four brand-new marketing combination essential factor: Establishes with the consumer is connected (Relativity).In the competitive market, the consumer has the dynamic.Must enhance consumer's loyalty, wins long-term and the stable market, the important marketing strategy is through certain effective ways in aspects and the consumer and so on service, demand establishes the connection, forms relations which one kind of cooperation, strives for, to need mutually mutually, the consumer and the enterprise contacts with in togetherEnhances the market to respond (Reaction).Facing the rapid change market, must meet consumer's need, establishes the incidence relation, the enterprise must establish the rapid reaction mechanism, enhances the reaction rate and the response strengthRelates the (Relation) marketing the importance.A modern market marketing important thought and the trend of development are change the relational marketing from the transaction marketing, changes the establishment friendship and cooperation relations from the sole sale.All this all its core is processes well with consumer's relations, the service, the quality and the marketing unifies organically, through establishes the long-term stability relational realization with the consumer to have the customer goal for a long timeRepays (Retribution) is the marketing fountainhead.To the enterprise, the marketing true value lies in it to bring short-term or the long-term income and profit ability for the enterprise.But the enterprise needs to meet the customer need, for customer creation value.Therefore, the marketing goal must pay great attention to delivers with the enterprise in the marketing activity repayment.All marketing activity must think the consumer and the shareholder create the value are goals.

1、CS：英文Customer Satisfaction的缩写，意为“顾客满意”。

2、4Ps，即：产品（Product） 、价格（Price） 、促销（Promotion）、通路与配销 渠道和分销（Place&Distribution）。

3、4Cs，包括：顾客（Customer）、成本（Cost）、沟通（Communication）、便利（convenience）。

4、PLC：The Product Life Cycle 产品生命周期

5、STP：在现代市场营销理论中，市场细分（Market Segmentation）、 目标市场（Market Targeting）、 市场定位（Market Positioning）是构成公司营销战略的核心三要素，被称为STP营销。

6、4R分别指代Relevance（关联）、Reaction（反应）、Relationship（关系）和Reward（回报）。

扩展资料：

SWOT方法分析市场，SWOT方法用来确定企业本身的竞争优势、竞争劣势、机会和威胁，从而将公司的战略与公司内部资源、外部环境有机结合，主要以下四点：

1、strength（优势）：评估自己的长处

2、weakness（劣势）：找出自己的短处

3、opportunity（机会）：发现自己的机会

4、threats（威胁）：认识到存在的威胁

参考资料来源：百度百科—市场营销

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