做外贸的同学都会选择谷歌作为推广渠道,那么作为小成本外贸人如何进行谷歌推广呢?在这里我为大家免费讲解谷歌投放入门的相关步骤,希望对您有所帮助和启发。
工具/原料
google ads
google analytics
方法/步骤
1
注册google ads账户,可以直接使用你的gmail账户开通google ads。也可以直接注册google ads账户,具体步骤参考以下经验。
4Gmail邮箱如何注册
6如何注册google ads(原google adwords)账户
2
开通google analytics账户,投放广告一定要追踪效果,分析效果然后根据数据进行优化。所以GA账户必不可少。
5如何注册并设置google analytics(GA)账户
3
设置你的转化跟踪,这个需要在GA账户中完成,以shopify搭建的网站为例,详解事件转化的设置。
0shopify网站如何添加GA事件跟踪代码
4
两个账户设置完成后,就是要将账户进行关联,从GA账户管理后台,关联账户中,添加ads账户的CID。然后到ads账户中批准关联即可。
5
账号关联完成后,在ads账户中导入GA设置的转化目标。
6
准备工作都完成后,就可以对你的网站产品进行广告投放了,下面介绍下搜索广告的投放方法。
21手把手教你投放google search广告
END
注意事项
多摸索,所尝试,实践是检验一切的唯一路径
衡量购买要衡量交易,请发送包含交易中商品的 purchase 事件:
gtag('event', 'purchase', {
"transaction_id": "24.031608523954162",
"affiliation": "Google online store",
"value": 23.07,
"currency": "USD",
"tax": 1.24,
"shipping": 0,
"items": [
{
"id": "P12345",
"name": "Android Warhol T-Shirt",
"list_name": "Search Results",
"brand": "Google",
"category": "Apparel/T-Shirts",
"variant": "Black",
"list_position": 1,
"quantity": 2,
"price": '2.0'
},
{
"id": "P67890",
"name": "Flame challenge TShirt",
"list_name": "Search Results",
"brand": "MyBrand",
"category": "Apparel/T-Shirts",
"variant": "Red",
"list_position": 2,
"quantity": 1,
"price": '3.0'
}
]
})
衡量退款
要衡量交易的全额退款,请发送包含交易 ID 的 refund 事件:
gtag('event', 'refund', { "transaction_id": "T12345" })
要衡量部分退款情况,请发送包含相应交易 ID 和退款商品的 refund 事件:
gtag('event', 'refund', {
"transaction_id": "79.18502354114992",
"affiliation": "Google online store",
"value": 23.07,
"currency": "USD",
"tax": 1.24,
"shipping": 0,
"items": [
{
"id": "P12345",
"name": "Android Warhol T-Shirt",
"list_name": "Search Results",
"brand": "Google",
"category": "Apparel/T-Shirts",
"variant": "Black",
"list_position": 1,
"quantity": 2,
"price": '2.0'
},
{
"id": "P67890",
"name": "Flame challenge TShirt",
"list_name": "Search Results",
"brand": "MyBrand",
"category": "Apparel/T-Shirts",
"variant": "Red",
"list_position": 2,
"quantity": 1,
"price": '3.0'
}
]
})
gtag('event', 'purchase', {
"transaction_id": "24.031608523954162",
"affiliation": "Google online store",
"value": 23.07,
"currency": "USD",
"tax": 1.24,
"shipping": 0,
"items": [
{
"id": "P12345",
"name": "Android Warhol T-Shirt",
"list_name": "Search Results",
"brand": "Google",
"category": "Apparel/T-Shirts",
"variant": "Black",
"list_position": 1,
"quantity": 2,
"price": '2.0'
},
{
"id": "P67890",
"name": "Flame challenge TShirt",
"list_name": "Search Results",
"brand": "MyBrand",
"category": "Apparel/T-Shirts",
"variant": "Red",
"list_position": 2,
"quantity": 1,
"price": '3.0'
}
]
})
gtag('event', 'view_item_list', {
"items": [
{
"id": "P12345",
"name": "Android Warhol T-Shirt",
"list_name": "Search Results",
"brand": "Google",
"category": "Apparel/T-Shirts",
"variant": "Black",
"list_position": 1,
"quantity": 2,
"price": 2
},
{
"id": "P67890",
"name": "Flame challenge TShirt",
"list_name": "Search Results",
"brand": "MyBrand",
"category": "Apparel/T-Shirts",
"variant": "Red",
"list_position": 2,
"quantity": 1,
"price": 3
}
]
})
衡量商品点击
要衡量某次商品点击,请发送 select_content 事件,将 product 指定为 content_type,并提供相应的商品信息:
gtag('event', 'select_content', {
"content_type": "product",
"items": [
{
"id": "P12345",
"name": "Android Warhol T-Shirt",
"list_name": "Search Results",
"brand": "Google",
"category": "Apparel/T-Shirts",
"variant": "Black",
"list_position": 1,
"quantity": 2,
"price": 2
}
]
})
衡量商品详情获得的浏览
点击商品详情后,用户可能会查看商品详情页面。要衡量商品详情的浏览情况,请发送包含相应商品详情的 view_item 事件:
gtag('event', 'view_item', {
"items": [
{
"id": "P12345",
"name": "Android Warhol T-Shirt",
"list_name": "Search Results",
"brand": "Google",
"category": "Apparel/T-Shirts",
"variant": "Black",
"list_position": 1,
"quantity": 2,
"price": '2.0'
}
]
})
衡量将商品添加到购物车或从购物车中移除商品的 *** 作
要衡量将商品添加到购物车的 *** 作,请发送包含相应商品信息的 add_to_cart 事件:
gtag('event', 'add_to_cart', {
"items": [
{
"id": "P12345",
"name": "Android Warhol T-Shirt",
"list_name": "Search Results",
"brand": "Google",
"category": "Apparel/T-Shirts",
"variant": "Black",
"list_position": 1,
"quantity": 2,
"price": '2.0'
}
]
})
要衡量从购物车中移除商品的 *** 作,请发送包含相应商品信息的 remove_from_cart 事件:
gtag('event', 'remove_from_cart', {
"items": [
{
"id": "P12345",
"name": "Android Warhol T-Shirt",
"list_name": "Search Results",
"brand": "Google",
"category": "Apparel/T-Shirts",
"variant": "Black",
"list_position": 1,
"quantity": 2,
"price": '2.0'
}
]
})
GA里面加事件不难,下面介绍一种在GTM通过ga-data实现的方法,以检测点击营销qq为例子
原理:如何通过在页面元素添加ga-data跟踪用户行为
1、这次要跟踪的页面是这样的,如果我们要跟踪的是有多少人点击多少次“在线咨询”
2、将鼠标移动到要点击的位置,点击邮件查看页面属性,
图中标记黄色的就是点击后促发的位置,也就是需要加ga-data属性的地方,这里选取img里面添加ga-data=‘1001’,加完后是这样的:
3、然后在GTM的Variable做相关基础配置
element:这个是自动事件变量里面的元素,GTM内置,但并没有显示出来,需要将其配置出来后才能用
getGaData:自定义js,这个的作用是获取页面所有的ga-data属性的值
gadata1:对照表,这个的作用将数据与具体的行为匹配转义
4、在GTM中Trigger中触发器限制,限定特定的数值范围
6、在GTM中的Tag设置想Ga发送数据,其中标签url的作用是获取点击时候的URL链接,这个是完整网址
7、debug
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