关于营销的英语写作范文

我们要如何开始自己的营销之旅?也许这几篇英语中文会给你答案。下面是我给大家整理的，供大家参阅!

：如何在关键时刻保持安静

Stop. First, assess if you need to take immediate action. Sometimes, things aren't actually urgent -- they just feel that way. Stop and ask yourself whether or not the situation is totally pressing. If not, take a break. When you e back to it, the situation might not seem quite as monumental as you thought.

Breathe. If stepping aside isn’t an option… breathe. In and out. Slowly. Give someone you trust a call, and get some feedback. No matter how awful the situation is, there’s time to loop in a second opinion. In fact, the worse a situation is, the more important it is to bring in someone else’s voice.

Wait. Don’t mit anything in writing -- not on Facebook, not on Twitter, and definitely not in an e-mail. Run anything you want to say past someone else first, and e back to it once you’ve had time to get past the initial rush of feelings.

Think. Take a minute to think about whether the situation actually qualifies as a crisis, or if the real crisis is your feelings about the situation. If your reaction to what's happening is the real culprit, try to stop and consider what about it is upsetting you so.

：为什么有些目标需要集体力量才能更快成功

Why Achieving Goals Alone is Not Always Effective

In order to save some money, I initially tried to do as much of the renovations work myself and this included most of the painting, since I had already painted my own house before. I could also do other simple tasks like replace broken window screens since again, I already did that at my own residence. I was thinking that doing as much as I can on my own would be shortcuts to success in the overall renovations.

When the renovations crew came onsite, the plan was for them to repair the major cracks on the walls so I could do the painting. However, things did not turn out that way. They told me that my painting skills were quite poor being slow and messy. As a result, they would have to clean up after my mistakes.

Ultimately, I got ‘fired’ by my own contractors, in a nice way of course since I was the guy paying them. So I was effectively demoted by my own crew to being the clean up man since that was the only thing I could not mess up.

You’ll Achieve Faster Success in Goals with the Advantage of Group

I could take the time to learn how to do many of the renovating tasks on my own because new skills just take an effort to learn. However, such skills in repairing houses would have taken me so long, that there would have been much delays in achieving the overall goal, which was to get all of the vacant apartments rented out. Each week that a unit is vacant costs a property owner money.

So I gave in and decided upon the advice of my contractors to let them do most of the work, including painting. In many ways, getting fired by my own renovations crew was very helpful. The renovations would be pleted much faster with the professionals handling these tasks. Meanwhile, this freed up my own time to focus on the things that I did well, which included marketing the vacant units to potential tenants.

In fact, the marketing campaign was so effective with my total focus, I was able to get new tenants signed up on leases before all of the renovations actually finished. This of course resulted in minimal financial loss due to vacancies.

My example here with my real estate rental property shows that some of our goals in life are not meant to be achieved alone or in isolation. Instead, success will e easier and faster if such goals were worked on with the help from other people.

Such teamwork with others also occurs in nature as many animals including wolves and killer whales hunt together in numbers. It is much safer for these animals to bring down certain prey, especially larger and dangerous ones, if teamwork is utilized.

The assistance of the right people involved with your goals can result in major success that you would not otherwise have achieved by yourself. So it is important to determine which of your goals should be attempted on your own and which ones are best with group effort.

：只有成功人士才能掌握的8个时间管理的秘密

1. Don’t just look busy

When the pany manager walks down the hallway, everyone is on a call, in a meeting, or running errands. They look busy, but are they really busy? If you ask successful people, they will say “No.” All the above are strong signs of “mindless productivity.” This might get you lots of appreciation from your co-workers, but it definitely won’t get you a promotion — at least, not the promotion. To put it differently, working hard means you are on the track towards success, running 100 miles per hour… though not necessarily in the right direction.

2. Work smarter, not harder

The key to being a successful person is working smart, not hard. Quit the “robot” state and find new ways to approach each task and each project. Employ strong time management rules and software, such as TimeDoctor, and stick to cutting down the time needed to do each task. You don’t have to reinvent the wheel, but you need to find new ways to use it and look at it from a pletely different perspective. In time, you will be thankful for your new routine.

3. Prioritize all your tasks

Prioritization is the key for successful people – they don’t just solve all the tasks they have, they solve the most important first! Take example and find the most important tasks of the day right after you reach the office and solve them. When the most important tasks are done, you can say your day was successful, even if you don’t get to solve all the other tasks of the day. Don’t let the details drag you down, don’t procrastinate! Perfectionists often get lost in details, as they try to make everything perfect – this is a mistake, as unpleasant as it might sound. Focus on getting the large projects done, then take a second look at them, tweaking bits and pieces.

4. Gamify your work

Work gamification is a new concept, but it’s already emerging as one of the best ways to raise your engagement and change the way you work. As the name implies, gamification is the process of turning work into play, without skipping the actual work. Gamification increases your wellbeing and allows you to objectify your achievements. Just like a game, when you plan each task you can divide the work into small batches of 15-20 minutes. Then, award yourself with a treat when each task is finished. That treat can be anything you want, from a smoothie to a small walk in the park or checking your social media account. One of the benefits of gamification is you will learn how much can be done in a short time, like 15 minutes. Another benefit is the fact you are able to take some time to appreciate what you’ve just made, which is a great way to stay motivated and focused.

5. Group related tasks

The human brain is built to think of at one task at a time. When you have to do several different tasks, you need to use several parts of your brain, employing different types of thinking. If you group related tasks, your brain won’t be forced to switch from one type of thinking, such as analytic, to another, like creative, over and over again. Doing several tasks which require the same type of thinking consecutively boosts your productivity and speeds up your work. Grouping tasks is a great time management secret, as it can enhance and revolutionize the way you work. For example, if you are a writer and you have to document an ebook, document a report, then rewrite two articles and write an editorial, you’ll want to group the documentation work and the writing work. This way, you will be able to get them done quicker and easier.

6. Organize, organize, organize some more

One of the best time management hacks is organization – being organized is crucial for cutting down on the “dead” time in your workflow. e up with a system and implement it as soon as possible. You will notice the huge difference which es from knowing where the last week’s sale reports are and not having to spend 30 minutes looking for them.

7. Learn to refuse projects

From time to time, you need to say “No.” Overworking yourself is not the way towards success, but the way towards fatigue and exhaustion. Successful people master the ability to refuse certain tasks in order to concentrate on more important ones. Be picky and only pick tasks which mean something for you and can really give you a boost. Dedicate all your time to these projects, erasing procrastination and distractions, establishing a personal deadline for the task at hand. For example, promise yourself to plete an article in one hour. When you finish the article on time or even before your self-imposed deadline, you will feel an amazing amount of self-acplishment. This emotion can be overwhelming and highly motivational.

8. Know when to call it a day

After all that time management, you will notice there is still a pile of work on your desk. This is the moment when you need to use the most important secret of successful people: quit it and go home. Yes, that’s right — after all the strategies to cut down the “dead” time, eliminate the excess tasks, and focus on getting the project done, you have to know when to call it a day and go home. As I’ve said, as long as you prioritize tasks and solve the most important ones, you are ready to go home. Don’t make the mistake of trying to solve everything. Instead, end your day when you are tired and you feel you’ve made a difference for someone. There will always be more work to do, but you have to live your life as well. Calling it a day is part of smart working — the most important secret of smart working, even, because it allows you to disconnect from work and enjoy life. This is exactly what makes you successful!

看过的人还：

tap potential

英文发音：[tæp pəˈtenʃl]

中文释义：挖掘潜力开发潜力

例句：

Third, we should tap potential for cooperation and enrich practical cooperation.

第三，深挖合作潜力，充实务实合作内容。

词汇解析：

1、tap

英文发音： [tæp]

中文释义：v.轻敲轻拍轻叩(用…)轻轻叩击利用，开发，发掘(已有的资源、知识等)

例句：

This organisation planned to tap underground water resources.

这一机构计划开发地下水资源。

2、potential

英文发音：[pəˈtenʃl]

中文释义：n.可能性潜在性潜力潜质电位电势电压

例句：

The global concept and leadership potential of youth will influence and better the world.

青年的全球思维和领导潜能将影响和改善世界。

扩展资料

tap的用法：

1、tap用作动词可作“拍打”解,指轻微地、反复地拍打。常常用以引起别人对自己的存在、需要或愿望的注意。

2、tap也可作“窃听”“开发利用”“给…放水”“给…提供消息”解。

3、tap多作及物动词,接名词或代词作宾语。可用于被动结构。

4、当tap指龙头时，是典型的英国英语用法，在美国不普遍，美国龙头为fauceto。

5、taps是美国英语“熄灯号”的意思，是单数名词。

Currently the brand competitiveness is strong, how should we establish unified brand planning and development thoughts？

1. Create brand first do products

Good product is brand survival of the company. For small and medium-sized companies, the brand construction foothold is first product, no good product, no brand category. High-quality products is to establish customer loyalty is the most critical factor. Consumer spending is products and non-enterprise name. Even the global top 500 enterprises, but also by the excellent products and service kn goods.

To make products, in addition to guarantee the quality of the products, but also needs to be in the marketing of various links throughout the product promotion. Including the product name, concept, packaging, services and market of exhibition, marketing mode of unity. Product image of ascension is the foundation of ascension of enterprise image, apart from product to undertake corporate image of the mold, etc and no laying a foundation for the building is built, it is to cannot take the enterprise market building built.

Look at the domestic successful brand - lenovo, haier, China mobile, etc, which is not to do first talk about brand products. Only by consumer product approval, can let consumer spending. Before entering the brand phase, consumers consider so is not only the quality of products, include brand personality, brand value, such as brand temperament, consumers will put perceptual element own personality and be fond of and brand to link, if brand language or behavior and consumer achieved resonance, can from numerous similar products ZhongTiao emerge.

2. Find the good brand positioning

Brand orientation, is the enterprise establish brand the premise and foundation. Without the proper positioning can only make the brand molding simulation ambiguity, or even self-contradictory, more walk more partial. So, for the small and medium-sized enterprises, it must create brands in for their brand clearly positioning. At the mention of brand name, can let consumer associations to the brand image. Brand positioning must and the product's personality concepts combined, so that it can let consumer is distinguished from other brands.

When we see some brand and product, immediately to the brand to produce all sorts of lenovo, including its business scope, the enterprise slogan, product type, color product and so on, which is very important is this brand personality. This step if imprecise, will throw off the tables are a thousand miles. Such as mentioned Coca-Cola will associate to red and enthusiasm is bold and unrestrained, mentioned marlboro will associate a cowboy and free big-hearted. Red canned beverage WangLaoJi in obscurity is running after seven years, because to re-run brand positioning, pinpoint the "prevent heat to appeal to the point and fore, rapid racked red.

3. Create a core competitiveness

Enterprise core competitive ability is the most powerful enterprise's growth, the main driving force, is support enterprise long-term competitiveness of the basic ability, also make the enterprise with unique features and for the enterprise competitive advantage of strategic ability and push fast development of enterprises. Looking at the world top 500 enterprises, almost without not technical ability, innovation ability and strategy decision-making ability, enterprise culture, brand image, customer service and so on with unique expertise, such as IBM's service capability, 3M corporation product innovation ability, Toyota, the refinement capacity of McDonald's standardization ability, Mercedes, mechanical design ability, haier's market innovation ability, Microsoft product development capabilities.

No core competitiveness, the brand has lack of soul, very easy for similar rivals transcendence. Only in the core competitiveness of the support, the brand can attain longevity.

4. Shape brand image

Among the small businesses have more outstanding brand image, product of the enterprise more and more popular, but following is similar product homogeneity competition. Similar products increasingly populated market, competition also adopted the same market promotion strategy, brand sales big as formerly, even if not through price war or a crescendo shopping, the market share will rapidly reduces, the crisis together can appear even "shock" status. So, to create a attract potential customer's brand image is the key to winning, the enterprise must develop long-term brand strategy, build the enterprise strong brand image.

Each of consumer psychology and ability is different, their opinions to the brand is difference. Enterprise must be deciding in consumer memory left brand unique impression, such as enthusiastic, youth, fashionable, quality and riches and honour, etc, thus let the consumer in mind produce this brand evaluation. Mercedes is noble luxurious, BMW is honourable symbol of personality of expression, in the United States, with up to seventy percent of teenagers dream is to possess a pair of Nike shoes, they are to wear Nike shoes and honored, Nike "unnatural" advertising for its shape "sporting vanguard" image, is deeply rooted in adolescents' heart, make Nike become their favorite.

Place, brand image should be according to the market demand and consumer psychology, the breakthrough thinking, from a new Angle, certain specific situations exhumate the new value, with good product quality image impress consumers

It is key to bring brand into the market.

1 market research and analysis

Any one item, if can't meet the needs of the consumers, and if no different from other opponents characteristics, if not own strength to support, if not call loud selling point, appeal point and benefits, hard to find in the market gun fired! Therefore, a product needs has above characteristic, must carry out early market investigation and analysis. Only investigation, only then can accurately grasp the demand of the consumers avoid rivals barriers and establish their own competitive advantage to the strong selling points, interests point to satisfy consumers'. That is: only in market research, on the basis of that we may in an appropriate manner suitable products for the right price sell to the right people.

2 for new product promotion strategy

A) new product develop

In intelligent household new products listed in operating found, domestic enterprises is emphasized the speed of introducing new products, and has been belicving in speed zhisheng theory. But in fact, the speed with new product must be quality, performance stability is closely related to such factors as, emphasizing speed for blindly enterprise promoting new products successfully listed is not always favorable. Instead, we think, new product before listing according to consumer form necessary consumers to cultivate accumulation fast promoting new products growth, reduce the new product promotion failure has more realistic significance. Consumer cultivation is a very delicate planning, delicate in consumers' potential energy degrees of master. Most of the consumer market is the enterprise masterminded the result, also may be due to significant social events naturally formed, the enterprise needs to develop a pair of keen eyes. If consumers foster temperature less than may boil rawish meal, temperature over a certain limits and may become paste rice, so the quality requirements for the operator is higher.

B) target market decision

Target market (targeting) decision-making, requests the enterprise according to certain conditions and method for each segment market assessed, and determine their into the limits and emphasis, also is to find enterprise future "climatically almost". On the market segmentation, the company of each segment market, we evaluated to determine the scope and key, enter namely find enterprise future "climatically almost". For intelligent household product, customer mainly divided into the business clients and the home user to two categories, market potential estimation, business customers and home users than about 8:2. Based on the potential market and business customers buying decisions cycle (6 ~ 18 months) a long wait for a reason, intelligent household enterprise selling point shall first on business users, and then put on home users. In selecting target markets, the general new products to enter the market in the first year, marketing resources are limited, the enterprise can choose only the most opportunity to city and nearby city to enter the market.

C) market orientation strategy

Market positioning is the enterprise for themselves and their products in the market to establish certain characteristics, shaping predetermined image.

目前品牌的竞争力强,我们应该怎样建立统一的品牌规划和发展思路吗?

1 创品牌首先做的产品

良好的产品品牌生存的公司。中小型公司、品牌建设立足第一产品,没有好的产品,没有品牌的范畴。高品质的产品是建立顾客忠诚度是最关键的因素。消费性开支是产品和非企业的名字。甚至是世界500强企业,也是以其优良的产品及服务名扬天下。

使产品,除保证产品的质量,但也需要在营销中各个环节在产品推广。包括产品的名称、概念、包装、服务和市场营销方式展览,团结。产品形象的提升是提升的基石企业形象、除了产品进行企业形象的塑造,奠定了基础等,并没有为建筑建成,它是无法以企业销售大厦建造。

看国内成功的品牌——联想、海尔、中国移动等,并不是做的第一件事谈品牌产品。只有消费者产品批准,可以让消费者消费。在进入品牌阶段,消费者认为所以不仅是产品的质量,包括品牌个性,品牌价值的品牌气质,消费者将会把感性元素的个性和喜好和品牌联络,如果品牌语言或行为和消费者达到共振,可以从众多的同类产品ZhongTiao出现。

2 找到良好的品牌定位

品牌定位,是企业建立起品牌的前提和基础。没有适当的定位,只能使品牌塑造仿真歧义、甚至自相矛盾,越走越片面的。因此,对于中小企业品牌,必须建立明确定位为他们的品牌。一提到的品牌,可以让消费者协会品牌形象。品牌定位必须和产品的个性理念相结合,以便它能让消费者有别于其他品牌。

当我们看到一些品牌和产品立即向品牌产生各种联想,包括它的经营范围、企业宗旨,产品类型、颜色等产品,这是非常重要的是该品牌的个性。这一步,如果不确切的,会散发出的桌是一个千万里。如提到,可口可乐将联想到红色和热情奔放,提到人万宝路牛仔和自由的洒脱。红色的罐装饮料WangLaoJi隐居在追赶七年,因为重新进行品牌定位,找出“防热呼吁点和脱颖而出,快速折磨红色。

3 创建一个核心竞争力

企业核心竞争力是最强大的企业成长、主要推动力,是支撑企业长期竞争力的基本能力,也使企业的特点和企业竞争优势的战略能力,推动企业快速发展。看世界500强企业之一,几乎没有不技术能力、创新能力、战略决策能力、企业文化、品牌形象、客户服务等的独特的专门知识,如IBM的服务能力,3M公司的产品创新能力、丰田、提炼能力标准化麦当劳的能力,曼莉琼丝,机械设计能力,海尔的市场创新能力,微软的产品开发能力。

没有核心竞争力,品牌缺乏的灵魂,很容易地相似的竞争对手的超越。只有在核心竞争力的支持,品牌可以获得长寿。

4。塑造品牌形象

在小型企业有更多的优秀品牌形象、产品的企业越来越大众化,但随之而来的就是类似的产品同质化竞争。类似产品日益充斥市场,竞争也采取了同样的市场推广策略、品牌销售大不如从前了,就算没有通过市场战争或增加购物、市场份额就会迅速降低,这场危机在一起可以甚至出现“震惊”状态。因此,创造一个吸引潜在顾客的品牌形象是致胜的关键,企业必须制定长远的品牌战略,塑造企业强大的品牌形象。

每个消费心理与能力是不一样的,他们的意见对品牌也会不同。企业必须决定和消费者心目中品牌独特的印象,这样了热情、年轻、时尚、质量、富贵等,从而让消费者在心里产生这种品牌价值评估。奔驰是高贵的豪华,宝马是尊贵人格象征符号表达,在美国,有70%的青少年的梦想是拥有一双耐克鞋,他们要穿耐克鞋和荣耀,耐克“不自然”的“体育形状广告的先锋战士”形象,都是深深扎根于青少年的心,使耐克成为他们最喜欢的。

地方,品牌形象,应按市场需求和消费心理,突破思考,从一个新的角度,某些具体情况发掘产品的新值,以优良的产品质量形象打动消费者

如何将品牌推向市场是关键。

1 市场研究和分析

任何一项产品,如果不能满足消费者的需求,如果没有不同于其他对手特点,如果不是自己的力量支持,假如不叫大卖点、情趣点和利益,在市场上很难找到一炮打响!因此,产品需要具有以上特点,必须实施前期的市场调查和分析。只有调查,只有这样才能准确地把握消费者的需求避免竞争对手障碍,建立自己的竞争优势,以强烈的卖点,利益点来满足消费者。那就是:只有在市场调查,在此基础上我们可以以适当方式合适的产品,为正确的价格卖给了正确的一批人。

为新产品推广的策略

A)新产品开发

在智能家居新产品上市 *** 作发现,国内企业强调推出新产品时的速度,并一直信奉速度智胜理论。但事实上,速度必须以新产品质量、性能稳定等因素密切相关,强调盲目速度成功上市企业推销新产品并不总是有利。相反,我们认为,新产品上市前根据消费者形式培养积累必要的消费者推销新产品快速增长,减少失败新产品推广具有更为现实的意义。消费者培育无疑是一项非常微妙的规划、精致的消费者自身的潜能理学硕士学位。大部分的消费市场是企业策划的效果,也可能是由于自然形成的,具有明显的社会活动,企业需要发展一双敏锐的眼睛。如果消费者培养温度低于可以煮夹生饭,温度超过一定范围和可能成为粘贴水稻,所以质量要求经营者较高。

B)的目标市场决定

目标市场(对准)决策,要求企业按一定的条件和方法为每个细分市场进行评估,并确定其进入范围和重点,也是对发现企业未来“用武之地”。在市场细分,公司的每一个细分市场,我们评价,以确定的范围和关键,也就是进入发现企业未来“用武之地”。为智能家居产品、客户主要可分为业务客户和家庭用户两大类,市场潜力的估计,商业客户及家庭用户超过八2。基于潜在市场和商业客户购买决定循环(6 ~ 18个月很长一段等原因,智能家居企业卖点应先业务用户,然后穿上家庭用户。在选择目标市场、广大新产品进入市场的第一年,营销资源是有限的,企业只能选择最有机会城市和城市附近进入该市场。

C)市场定位策略

市场定位是企业为他们和他们的产品在市场上树立一定的特点,塑造预定的形象

---