abstract: Along with the market competition multiplication, the brand competition becomes the inevitable trend which the enterprise develops, the brand marketing also day after day emerges, the market marketing also displays for take the brand marketing as the leading factor, therefore said the brand is the enterprise sustainable development most powerful safeguard, the cultivation brand competitive ability also becomes eagerly anticipates the enterprise to develop one of most important strategic. This article systematically analyzed "the good child" the group to implement the brand marketing the significance and its the brand marketing present situation, had the problem in view of its brand marketing process in to propose the corresponding improvement strategy, caused its product and the marketing has the core competitive ability, thus won the development and the success turning point.
Key word: "Good child" group, brand marketing, strategy
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