高手们过来翻译一下啊，急用啊，跪谢

A, research purpose

Along with experience economy of arrival, experience the marketing have already become for 21 centuries, marketing war in of emollient weapon.China the business enterprise also start cross over a service economy of the stage follow an experience economy of stage.Along with Olympic game in Peking day by day close by, athletics thing in China produce a business enterprise and will face biggest of opportunity and challenge..But athletics thing the present condition of the business enterprise but allow of no optimism, the biggest problem be tradition marketing theories under the instruction of marketing practice the activity be more and more hard realization business enterprise of the target of the management.How come out the trap of tradition marketing, win the loyalty of customer, make product and brand of business enterprise leave a deep impression in the customer brain, the problem become a business enterprise thinking.Athletics thing business enterprise urgent demand new of marketing theories of instruction.Lee rather the company be used as biggest athletics of China thing to produce a company, lead off carried on experience marketing of investigate, this text intention pass as to it's experience marketing strategy of research, for athletics thing produce business enterprise at new the marketing of stage provide a kind of new of thinking way, acquire a better market accomplishment.

Two, research method

This literary grace use to investigate research and theories analysis combine together of method, at introduction experience marketing theories of foundation top introduction Lee rather company experience marketing of strategy with concrete application, end summary Lee rather company of experience marketing strategy.

Three, basic contents

First this text is from the process of characteristic and experience creation of experience, derivation experience marketing of concept.Characteristic and function pointing out experience marketing, then the point is rather concrete analysis Lee company of experience marketing strategy, again introduction it concrete of way of doing, end summary and elucidation Lee rather company of experience marketing mode, provide a business enterprise reference

针对近期的“天价鞋”事件，李宁公司回应将从线上、线下两个方面入手，尽量杜绝炒鞋行为。此消息经社交媒体披露后引起了网民的广泛关注与讨论。

部分网民认为有着品牌方的承诺，抄袭行为一定能够被有效的杜绝；也有部分网民认为炒鞋这种行为有着社会、文化等各方面的影响，李宁单方面的努力并不足以杜绝抄袭行为。而笔者认为炒鞋行为的产生固然有多方面的影响，但是官方做出各种措施也可有效的避免炒鞋。

一、防止“黄牛”垄断性购买限量球鞋

如果我们关注各种被炒上天价的鞋，会发现这些被炒上天价的鞋一般是属于限量款，而之所以它产生了溢价这种情况，主要是因为黄牛等对限量球鞋进行的垄断性购买，而这样也便造成了“供远小于求”的情况，从而导致了天价鞋的出现。而官方作为限量鞋的发售者，他们可以通过在发售的过程中辨别“黄牛”规避此类行为，以保证球鞋价格的稳定与合理。

二、官方价值观引导，避免消费主义

当前我们正处于一个消费社会之中，鲍德里亚所声称的消费主义充斥在我们这个世界的角角落落，很多人购买商品时他们所消费的并不仅仅只是商品本身，他们消费的还有商品背后所蕴藏的意义，而这其中便有着众多关键意见领袖的影响。而对于此类不当行为，官方可以通过积极的价值观引导来使购鞋者产生正确的消费观，避免消费主义的荼毒。

三、分众化销售球鞋，避免“天价鞋”的出现

在营销学中有这样一个理论叫做“长尾理论”，指的是对于众多冷门商品的销售，它们的销售量加在一起，可能比某个畅销商品的销售量更高。而球鞋官方公司便可以采取这样一种销售方法，即是分众化地销售球鞋，通过发布多款球鞋满足人们的需求来避免天价鞋的出现。

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